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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURNAL PENELITIAN INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
M. Nasrullah
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Economics, Econometrics & Finance Education Social Sciences

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Journal : JURNAL PENELITIAN

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PENGARUH KEPERCAYAAN, KEPUASAN TERHADAP LOYALITAS DENGAN KEPEMIMPINAN PENGURUS SEBAGAI VARIABEL MODERATING (Studi Kasus BMT Bahtera, BTM di Pekalongan dan Kospin Jasa Syariah Cabang Pekalongan) Rinda Asytuti; Mariska Dewi Anggraini; M. Nasrullah
Jurnal Penelitian Vol 10 No 2: November 2013
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v10i2.363

Abstract

This study aimed to determine the effect of trust, satisfaction to the customers' loyalty that moderated by leadership of the board as a moderating variable. A total of 100 questionnaires with closed answer using a Likert scale were spread to 100 customers BTM Wiradesa, BMT Bahtera and Kospin Jasa Syariah in Pekalongan to answer the problem. The results showed that trust, satisfaction and leadership of the board, respectively had positive and significant effect on customers' loyalty. Meanwhile, the leadership of the board as a moderating variable is also positive and significant effect on customer loyalty.
Co-Authors Ahmad Ridwan Anisa Putri Febriyanti Ary Dean Amry M.Rais Mariska Dewi Anggraini Siti Rumsiah Zahrotun Nurfadillah Zuhratul Aulia