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All Journal Jurnal Studi Manajemen Organisasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah ASET

Harry Soesanto

Unknown Affiliation

Author-ID : 3695199

Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 8 Documents Claim Missing Document

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ANALISIS PENGARUH PERSEPSI KUALITAS PELAYANAN DAN PERCEIVED VALUE TERHADAP KEPUASAN RELIGIUS UNTUK MENINGKATKAN MINAT MENABUNG ULANG (Studi Pada BNI Syariah Semarang) Hibba Al Kanzu; Harry Soesanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 13, No 1 (2016)
Publisher : Faculty of Economics and Business Diponegoro University

The problem in this research is a decrease in the amount of third party funds (savings)are decreased and the high number of closing the savings account of Islamic banking.This research aims to test the power of perceived service quality and perceived value toreligious satisfaction to improve consumer resaving interest in an Islamic Banking insemarang (study in BNI Syariah). This study using three independent variable isperceived service quality and perceived value , variable resaving intention consumer as adependent variable and variable religious satisfaction as intervening.A method of this research technique using probability sample that is random samplingand clusters of sampling to sample as many as 100 of respondents in the middle class andover who had bought an apartment in semarang .A method of data analyst using atechnique double regression analysis , the analysis includes: test the validity of , a test ofreliability , test the assumption of the classics , linear regression test doublet test , test f ,test the coefficients determined and test sobel.The results show significant and positive effect perceived service quality to religioussatisfaction and resaving intention, significant and positive effect perceived value toreligious satisfaction and repurchase intention, and then significant and positive effectreligious satisfaction to repurchase intention.Keywords : Perceived Service Quality, Perceived Value, Religious Satisfaction,Repurchase Intention.

Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro) Rr. Selli Nisrina Faradila; Harry Soesanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 13, No 2 (2016)
Publisher : Faculty of Economics and Business Diponegoro University

This study aimed to analyze the influence of perceived ease of use and perceivedusefulness on purchase intention using trust as mediator study case on online storeberrybenka.com. This study used two independent variables that are perceived ease ofuse and perceived usefulness, purchase intention variable as a dependent variable andtrust variable as an intervening variable. Simple random sampling method is used for thisresearch. Sample were collected from 150 respondents who ever had usedberrybenka.com website. Multiple regression analysis is used for this study. The resultsshowed that perceived ease of use have positive and significant effect on trust, perceivedusefulness have positive and significant effect on trust and perceived ease of use,perceived usefulness, and trust have positive and significant effect on purchase intention.Keywords : Perceived Ease of Use, Perceived Usefulness, Trust, Purchase Intention

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI EKUITAS MEREK UNTUK MENINGKATKAN MINAT BELI ULANG (STUDI KASUS PADA KEDAI KOPI DÔME DI SURABAYA) Rahmawati Setyaningsih; Suyudi Mangunwihardjo; Harry Soesanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 4, No 2 (2007)
Publisher : Faculty of Economics and Business Diponegoro University

ABSTRACT Managing brand equity has become a major issue for the marketers and marketing researches for a several decades. In service industry, such as hospitality, company can encourage customer repatronage intention through high brand equity it has. The problem of this research is how to improve brand equity that affects repatronage intention. The reseacher has developed a model and four hypotheses that have been proposed in this research. The sampling technique used is purposive method. Sample used in this research is 120 respondents in which the visitors of DOME coffee shops at Surabaya. The data analysis that is used in this research is Structural Equation Modelling (SEM) in AMOS 7.0 program. The result of SEM analysis has fullfiled the Goodness of Fit Index Criteria which are: chi square = 129,585; probability = 0,123; GFI = 0,887; AGFI = 0,846; CFI = 0,976; TLI = 0,971; RMSEA = 0,036 and CMIN/DF = 1,140. It has been discovered that there is only three out of four hypotheses are accepted. Here are the result of those four hypotheses: 1. Country of origin perception has positive and significant effect on brand equity, 2. Sales promotion has positive and significant effect on brand equity, 3. Physical environment does not have any effect on brand equity, and 4. Brand equity has positive and significant effect on repatronage intention. Keywords : Country of origin perception; sales promotion; physical environment; brand equity; repatronage intention; coffee shops

Co-Authors Andiningtyas Mula Pertiwi Devi Ayu Rahmatika Dio Tutut Kusuma Wardani Hibba Al Kanzu Leonard Wicak Utomo Rahmawati Setyaningsih Rr. Selli Nisrina Faradila Sumarno Sumarno Suyudi Mangunwihardjo Syuhada Sufian

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