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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Akuntansi Language Literacy: Journal of Linguistics, Literature, and Language Teaching Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Adi Widya : Jurnal Pengabdian Masyarakat Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Analisis Bisnis Ekonomi JURNAL PENDIDIKAN TAMBUSAI Jurnal Teknologi Pertanian Andalas (JRAMB) Jurnal Riset Akuntansi Mercu Buana SULUH: Jurnal Abdimas Jurnal Ilmiah Edunomika (JIE) Proceeding of National Conference on Accounting & Finance Budimas : Jurnal Pengabdian Masyarakat jurnal syntax admiration Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Journal of Economics and Business UBS Jurnal Disrupsi Bisnis Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal of Social Responsibility Projects by Higher Education Forum Jurnal Media Informatika Action Research Literate (ARL) KARYA: Jurnal Pengabdian Kepada Masyarakat Winter Journal: IMWI Student Research Journal Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of Education Research EKONOMIKA45 Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) KREATIF: Jurnal Pengabdian Masyarakat Nusantara Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Masyarakat Mengabdi Nusantara Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal Research of Social Science, Economics, and Management Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Kendali Akuntansi Jurnal Akuntan Publik Riwayat: Educational Journal of History and Humanities Nanggroe: Journal of Scholarly Service Inovasi Jurnal Pengabdian Masyarakat (IJPM) Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital PADIMAS: Jurnal Pengabdian Masyarakat Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Nugraeni Nugraeni
Universitas Mercu Buana Yogyakarta
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Journal : Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan

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Pengenalan Digital Pemasaran Terhadap UMKM Lesehan GBK dan Angkringan ganza Laiven Harnesto Sagala; Nugraeni Nugraeni
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 2 No. 1 (2025): Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v2i1.1052

Abstract

In the modern era, digital marketing has become the main tactic to make MSMEs more competitive. With a focus on social media, Google My Business (GMB), digital promotions, and collaboration with food delivery platforms, this outreach activity is about the use of digital marketing in Lesehan GBK and Angkringan Ganza MSMEs. These findings indicate important improvements in sales, brand image and market reach. Strategies such as using Instagram for visual content, registering on GMB, special discount promotions, and collaborating with GrabFood and GoFood provide positive contributions. This research emphasizes the importance of digital training for MSME owners to optimize digital platforms. With an integrated approach, MSMEs can develop more competitively in the digital era.
Co-Authors Abdul Malik, Hanif Afifah Hayati Agustinus Hary Setyawan, Agustinus Hary Anggia Septie Ayu Lestari Anggriyani, Tassya Anjar Lestari, Miftah Yusti Asmara, Malika Yaffa Cakra Bamulki, Monika Basompe, Irene Margareta Binawan, Heribertus Christin Natalia Mani Diana Indah Sari Dwi Islamiyati Dwi Kurniani Eria Listia Putri Fabby, Zidan Muhammad Fabhi Nur Laksana Falensia Ontolay, Chelsea Farrand, Muhammad Teguh Fiorentina Br Sebayang Gajali, Ahmad Hanna Renita Putri Ika Wulandari Indah Susilawati Indah Susilawati Irene Margareta Basompe Isnaeni, Devi Shinta Nur Karista, Dina Kiki Saputri Kiki Saputri Kristin*, Maria Alicia Kristina Deventy Eduk Lado, Vinsensius Engelbertus Laiven Harnesto Sagala Lestari, Anggia Septie Ayu Lestari, Miftah Yusti Anjar Liandan Setyadi, Dayu M. Budiantara, M. Malika Yaffa Cakra Asmara Maria Alicia Kristin Martinus Budiantara Maru, Maria Rineldis Mifah Khaerunnisyah Miftah Yusti Anjar Lestari Monika Weni Cahyasari Muhammad Budiantara Muhammad Ramadhan Mokodompit Nabila Aulia Astari Nabilah Hasyyati Winda Pratiwi NENTA, YOSEP ARMANDO Nindya Pranandisya Nor Laili Fitri Ameliah Noviani Saputri Nugrahaeni, Ronalisti Adeva Paramitalaksmi, Ratri Poodo, Fadhilah Ratri Paramitalaksmi Ratri Paramitalaksmi Rio Susanto Sari, Enita Melisa Sari, Maria De Rosari Manek Sepiana, Anisyah Setiyoko, Agus Seto Budi Pamungkas Sevina, Fanreza Budi Silvi Salsabila Cahyani Sitinjak, Rico Dafin Sri Hartutik Sulaymah, Vivin Sundari, Kurniati Susana Peni Teluma Tri Oktiyanti Trirahmadi Minsyahnaz Tukan, Lukas Kopong Ulfiyatus Sayiah Ulfiyatus Sayiah Ummu Zahrotun Veronika, Pingki Wahyudi, Addina Wenseslaus Lakonawa Willinjilani Sepdika Windyaningsih Dwi Astuti Wulan Intan Ihatal Janah Zaenal Wafa Zaenal Wafa Zaenal Wafa Zaenal Wafa Zubaidah, Azza Nur