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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Keperawatan BSI Pendas : Jurnah Ilmiah Pendidikan Dasar Austronesian: Journal of Language Science & Literature Jurnal Pendidikan dan Pengabdian Masyarakat Majalah Cendekia Mengabdi Journal of Economic and Bussiness Retail Proceeding of International Conference on Biology Education, Natural Science, and Technology
Rika Purnama Sari
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Physics Public Health Social Sciences Other

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Journal : Journal of Economic and Bussiness Retail

 1 
PENGARUH OPTIMASI MEDIA SOSIAL TERHADAP EFEKTIVITAS PEMASARAN DIGITAL PADA USAHA RITEL TRUSTMART (Studi pada Usaha Ritel Trustmart di Kabupaten Pesawaran) Prikurnia, Anas Khair; Octavini, Nanda Andreas; Sari, Rika Purnama
Journal of Economic and Business Retail Vol 1, No 2 (2021): Journal Economic and Bussiness Retail (JEBR)
Publisher : Institut Teknolog dan Bisnis Diniyyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69769/jebr.v1i2.35

Abstract

ABSTRACTThe purpose of this study was to determine the effect of sicial networks and websites on the effectiveness of digital marketingin the Trustmart retail business in Pesawaran Lampung . The sample in this study were selected using purposive sampling and consists of consumers who had purchased products at Trustmart. The research data analysis using multiple regression techniques to test equipment SPSS 16. Results of this study indicate that the effectiveness of digital marketing in the Trustmart retail business is in influenced by promotional factors througt social networks and websites. The F test showed simultaneous social networks and websites on has a positive and significant influence on the image of effectiveness digital markerting.
Co-Authors Aan, Wiliiam Amrina Rosyada Andini, Meliana Antonio Constantino Soares Erna Irawan, Erna Festiyed, F Hesti Asriwandari Hudzaifah Al Fatih I Gusti Ayu Agung Wira Premagitari Irawan, Angga Jamilah Jamilah Jesinta, Fetrina Marisa Marisa Miftahulkhairah Anwar Minda Azhar Muhammad Kamal Bin Abdul Hakim Nanda Andreas Octavini Paulina, Yanti Prikurnia, Anas Khair Prima Aswirna Riwayati, Selvi Roza, Media Sama', Sama' Saputri, Rizki Aprilia Sari, Yuniar Pusvita Siti Fatimah Situmorang, Anggita Mifrenda Tambun, Madschen Sia Mei Ol Siska Selvija Tambun