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All Journal Jurnal Teknologi Industri Pertanian Jurnal Komunikasi Pembangunan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Jurnal Studi Pemerintahan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN AGRIBISNIS Journal of Business Strategy and Execution Journal of Economics, Business, & Accountancy Ventura Jurnal Hortikultura JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Family Science Jurnal Ilmu Keluarga dan Konsumen Jurnal Penelitian Pendidikan IPA (JPPIPA) International Research Journal of Business Studies (E-Journal) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Manajemen Pembangunan Daerah Agro Bali: Agricultural Journal Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Jurnal Kependudukan Indonesia Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmu Manajemen Eduvest - Journal of Universal Studies Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Policy Brief Pertanian, Kelautan, dan Biosains Tropika

Ma'mun Sarma

Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680

Author-ID : 373662

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Strategi Pemasaran Produk Mainan Anak-Anak dari Limbah Kayu PT Safira Tumbuh Berkembang Naomi Dongoran; Ma'mun Sarma; Budi Suharjo
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 1 (2015): Manajemen IKM
Publisher : Institut Pertanian Bogor

After year such a natural resources as wood becomes rare, so its use needs to be to the most efficient way, in line with it, wooden waste use becomes important. One of the companies which processes and makes use of the wooden waste to be children toys of economical value in Bogor is PT Safira Tumbuh Berkembang (PT STB). The research objectives are (1) to identify factors that influence a consumer’s decision making, and (2) to set a recommended marketing strategy to develop the business. The population In this research is students’ parents and teachers of 10 kindergartens in the City of Bogor. Samples were determined by purposive sampling, with consideration of easily accessible and the TK is willing to be interviewed. From each kindergarten a sample of 6 respondents comprising 3 parents and 3 teachers is taken, in order to make the total number of respondents of regarding 60 people. Data analysis method used is Thurstone, with consideration of a study conducted to explore consumer behavior in decision making. From the above analysis, the marketing strategy to do are as follows: (1) to lower the price of 9.34% of the set price, (2) To improve a new design in accordance with educational content element and bright colors combination on the toy, (3) to maintain the quality in accordance with the market segment, (4) maintain and develop the educational element content and a combination of bright colors found in children's toys as unique or characteristic of the designs produced by PT STB, (5) To develop promotion through direct interaction between sellers and the targets (personal selling) in a potential kindergarten as well as (6) To develop selling points through cooperation with children toy stores in malls/shopping centers

Evaluasi Kinerja PT Bank Perkreditan Rakyat Pesisir Akbar Kabupaten Bima, Nusa Tenggara Barat R Rizki Andhitya Yunanto; Ma'mun Sarma; Darwin Kadarisman
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 1 (2015): Manajemen IKM
Publisher : Institut Pertanian Bogor

Coastal communities made up of fishermen, fish farmers, processors and traders of fishery products, businesses and services maritime industry as well as other communities living in coastal areas and small islands. BPR Pesisir Akbar in Bima Nusa Tenggara Barat is one of the six Coastal BPR in Indonesia which has one mission welfare of coastal communities around the operational area. The study aims to (1) Determine the influence of the level of financial and non-financial performance of PT BPR Pesisir Akbar, (2) analyze the factors that affect performance. Performances Evaluation of PT BPR Pesisir Akbar has done well for non-financial and financial performances. Non Financial Performances include the number and level of customer satisfaction, while the financial evaluation includes capital, value assets, profit/loss, ROA (Return On Assets), CAR (Credit Adequacy ratio), BOPO (Expenses and Operating Income), NPL (Non Performing Loan), and LDR (Loan to Deposit ratio). Evaluation results show that non-financial public services, credit services, and promotion services jointly or individually significant effect on customer satisfaction, where public service is the strongest factor. Evaluation of financial performance shows PT. PT. BPR Pesisir Akbar relatively well for the development of asset value, earnings, CAR, NPL and ROA, but the increase is relatively small capital and BOPO and LDR have not been good until now.

Efektivitas Iklan dalam Menumbuhkan Brand Awareness SMA Sampoerna Fahrizal Sukma; Ma'mun Sarma; Muhammad Syamsun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 2 (2015): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

To compete with other schools, Sampoerna High School has been implementing advertisement programs in printed and electronic media. Moreover, advertisement programs that have been implementing are to increase brand awareness in public. The main aim of this research is to analyze factors that influencing. Previous researches and literatures review show that advertisement’s effectiveness is effected by the endorser's quality, the appropriate selecting of advertisement media and the attractiveness of advertisement’s message. Then the advertisement’s effectiveness enhances the brand awareness. The respondents are the parents of Sampoerna High School’s students who live in Jakarta, Bogor, Tangerang, and Bekasi (Jabotabek). The data collected by a cencus to 80 parents on July to October 2014. The data that collected has processed using Structural Equation Model (SEM). The result of SEM analysis indicates that the attractiveness of advertisement’s message has significant effect to effectiveness of advertisement, and advertisement’s effectiveness shows significant effect to brand awareness’ enhancement. Moreover, the appropriate selecting of advertisement media also shows significant effect to brand awareness. Based on the results, in order to have an effective advertisement in gaining brand awareness of Sampoerna High School, the approach of the advertisement campaign should be focusing on enhancement of the attractiveness advertisement’s message

Model Kepuasan Pelanggan di PT Mediacomm Citra Perdana Roy Dharma Muliawan; Ma'mun Sarma; Soewarno T Soekarto
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 1 (2016): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

To achieved customer satisfaction, therefore the performance and quality service must be employed according to the standard. PT Mediacomm Citra Perdana is a company engaged in the communication sector with focusing on advertising. Competition is inevitable for PT. Mediacomm Citra Perdana while looking prospective client and advertise its task. Work culture while also serve as tradition but also play an important role in the terms of speed, accurate and professionalism. The study of Model of Customer Satisfaction in PT Mediacomm Citra Perdana is purposely conducted for: (1) To Identify Customer Perception; (2) To analyze the Effect of Product Quality; (3) To Identify Variables that Influenced Quality Products, Services and Marketing Power (in terms of Management) by PT Mediacomm Citra Perdana. The data collected by secondary data of using survey data with Likert scale to describe the characteristics of the consumer, the service and quality of the process (frequency, mean, percentage of cross tabulation, the average scores). Multiple linear regression are also used to analyze the influence of quality attributes on customer satisfaction. The data are also used for test the validity and the reliability. The characteristics of the clients are processed with Contigency Table and Spearman Rank Correlation. The assessment of importance level and customer expectation is analyzed with Importance Performance Analysis. For overall satisfaction of customer with regards to product/service attribute analyzed with Customer Satisfaction Index (CSI). Validity result shows 14 valid attribute on reality-dimension while the other 20 is invalid on reality-dimension. On the expectation-dimensions, 23 attribute are recorded its validiy while the other 11 attribute in invalid. Correlation test shows, the three independent variables correlated with the dependent variable with a correlation coefficient > 0,4. Multiple regression shows, three independent variables explained > 50% change in the dependent variable. Customer Satisfaction Index are at level 76,84%. Based on the calculation, CSI result on 0,768 indicate the satisfaction level index are positioned in the range 0,66-0,88 which means PT. Mediacomm Citra Perdana gives excellent performance.

Peran Entrepreneurial Marketing dalam Peningkatan Kinerja Pemasaran pada Industri Rumahan Kabupaten Kendal, Jawa Tengah Bibi Arfanly; Ma'mun Sarma; Muhammad Syamsun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

As a part of Micro Small Medium Enterprises, home industry plays a very important role as new jobs provider that is expected to decrease unemployment and distribute wealth among society. Home industry development needs to be done in Kendal Regency. However in its implementation, this home industry faces many problems, one of them is marketing. It shows that there needs to be right marketing method and strategy to develop home industries. One of the approaches that is used right now by Small Medium Enterprises is entrepreneurial marketing. This research aims to (1) analyze the achievement being practiced by home industry in Kendal, (2) analyze the impact entrepreneurial marketing has towards the marketing performance of Kendal’s home industry. Respondents in this research are 67 home industry entrepreneur in Kaliwangu district and Patebon district, Kendal Regency. Sampling method uses non probability sampling method with convenience sampling technique. The data was analyzed with transformation index analysis and structural equation modeling with partial least square approach (SEM PLS). The result of the research shows that the implementation of entrepreneurial marketing has been quite good and the biggest aspect of entrepreneurial marketing is shown by strategic ability. According to SEM PLS analysis, concept, strategy, and market intelligence variables on entrepreneurial marketing are significant to marketing performance.

Pengaruh Citra Merek terhadap Kepuasan dan Loyalitas Konsumen Restoran H. Masduki di Kota Pekalongan Silfia, Anna; Sarma, Ma'mun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 16 No. 2 (2021): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.16.2.87-93

Marketing competition conditions are getting tighter with a variety of products offered, commpanies or entrepreneurs are required to have high competitiveness, including the culinary business. H. Masduki restaurant is the one of family restaurants located in Pekalongan City. H. Masduki restaurant must be able to survive in the competition between similar restaurants in Pekalongan City in order to continue to exist. The objective of this research is to identify consumer characteristics, analyze the effect of brand image to customer satisfaction and loyalty, and analyze the effect of customer satisfaction to customer loyalty. The analytical tools used are descriptive analysis and Structural Equation Modelling (SEM) analysis with Partial Least Square (PLS) approach. The results of the research analysis is the brand image variable has a positive and significant effect on satisfaction and consumer loyalty and customer satisfaction has a significant positive effect on consumer loyalty.

Kajian Pelatihan Digitalisasi Pada UMKM Binaan Melalui Program Teman Kreasi PT Smartfren Telecom. Tbk Wibowo, Susilo; Hubeis, Musa; Sarma, Ma'mun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 1 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.1.91-99

PT Smartfren Telecom, Tbk with its corporate social responsibility (CSR) program has established a forum called "Teman Kreasi". Teman Kreasi Smartfren has been running for seven years. This CSR program has a mission to develop a spirit of co-creation and social entrepreneurship for the younger generation, as well as to open opportunities for the growth of creative MSMEs in various areas. The Smartfren Community is located. and has reached 52 cities in Indonesia. Currently, there are 1,085 SMEs, whereas 70% of which are located in Java, Sumatra, Sulawesi, and Kalimantan.This research was conducted to examine the benefits experienced by the mentored SMEs, as well as to provide input for future activities. Generally, the research was conducted to evaluate the digitalization training provided by the Teman Kreasi program. The Strength, Weakness, Opportunities, Threats (SWOT) method, Analytic Hierarchy Process, and Training Need Assessment (TNA) approach were used to obtain strategic improvements and provide feedback for future training programs. The evaluation of the digital training activities of the mentored SMEs by Teman Kreasi Smartfren concluded that the training was very good and should be continued. Furthermore, there was a significant difference in the sales of the SMEs before and after receiving the training. The training led to an increase in sales and a shift from conventional sales to digital sales through marketplaces to expand sales coverage. Additionally, collaborating with influencers was found to be effective in providing direct promotion impact on social media users.

Penerapan Cara Pembenihan Ikan yang Baik dalam Meningkatkan Kinerja UMKM Pembenihan Udang di Kabupaten Barru, Provinsi Sulawesi Selatan Sau, Fatimah; Sarma, Ma'mun; Trilaksani, Wini
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 1 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Shrimp is one of the leading commodity of fishery sector in Indonesia because the number of export increasing the foreign exchange for this country. In globalization era, business has fierce competition, so that the quality is a keyword to succeed. Therefore, shrimp hatcheries must be certified. The objectives are to: (1) study the related Good Hatchery Practices (GHP) regulation, (2) Analyze the relationship of application of GHP on shrimp hatchery performances, (3) measure the performance of shrimp hatcheries, (4) identify the Gap of the application of GHP. Content analysis, multiple regression analysis and important-performance analysis (IPA) was used to process the data. Result of content analysis showed that there were no regulation contain the obligation that every farmer must be certified in order to control the seed shrimp quality. Result of multiple regression analysis revealed that the application of GHP had positive impact on shrimp hatchery performances and the most influence factors were food safety and environment. Important-performance analysis showed that the best performance was the availability of adequate production equipment. Average production after applied the GHP principles showed that production increased by 19%. Level of concordance between expectation and performance on hatcheries to meet customer satisfaction and consistency of GHP implementation showed a negative gap value by -1.118, overall performance on hatcheries have not meet customer satisfaction and inconsistent implementing GHP principles

Strategi Pengembangan Usaha Budidaya Ikan Konsumsi Air Tawar dan Ikan Hias Air Tawar pada Kelompok Mitra Posikandu Kabupaten Bogor Nugroho, Bagus Dwi; Hardjomidjojo, Hartrisari; Sarma, Ma'mun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 2 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor

Fisheries is a prominent sector in Bogor District, in line with its vision to be the most advanced district in Indonesia by becoming the biggest producer of both decorative and consumable fish. Total production of consumable fish has reached 112.781 tons and production of decorative fish has reached 242.520.230 seeds. Kelompok Mitra Posikandu is a group of fish breeder which is located in Minapolitan Area, Bogor District. The group was established in August 2016 with 23 members. The newly established group has several potencies to grow and expand, hence need a research to be carrried out. Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods were used in this research to analyze both internal and external factors. Alternative strategies for business expansion were explained with Strengths, Weaknesses, Opportunities and Threats (SWOT) method and further analyzed by using Analytical Hierarchy Process (AHP).

Strategi Pengembangan Usaha Kapal Wisata Berbasis Model Bisnis Kanvas di Pulau Pahawang Lampung Wati, Sri Anggun Kemala; Hubeis, Musa; Sarma, Ma'mun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 14 No. 2 (2019): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.14.2.143-151

Industri pariwisata di Indonesia mengalami pertumbuhan pesat dalam beberapa tahun terakhir. Potensi wisata bahari, diantaranya wisata kapal, wisata alam dan ekowisata, wisata pantai dan snorkling, serta wisata bawah laut telah menjadikan wisata bahari menjadi salah satu pilihan utama para wisatawan saat ini. Kapal Wisata sebagai bagian dari wisata bahari adalah salah satu alternatif pilihan berwisata di Indonesia. Hal ini terlihat dari peningkatan jumlah Komunitas Open Trip yang tujuannya menikmati wisata kapal khususnya di Pulau Pahawang Lampung melalui Travel organizer sebagai penghubung dengan usahawan kapal wisata lokal. Oleh karena itu, diperlukan suatu model bisnis yang tepat untuk mempercepat pengembangan bisnis usaha kapal wisata ini. Metode yang digunakan adalah memetakan kondisi usaha kapal wisata dengan model bisnis kanvas, kemudian melakukan analisis deskriptif, analisis kuantitatif yang terdiri dari matriks Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE), matriks Strengths, Weakneses, Opportunities & Threats (SWOT) dan Analytical Hierarchy Process (AHP) untuk perbaikan model bisnisnya di masa mendatang. Hasil perhitungan IFE 2.053 dan hasil perhitungan EFE 3.025, maka dipetakan pada matriks IE pengembangan usaha posisi nilai tersebut berada pada sel II, yang berarti tumbuh dan kembangkan. Hasil dari penentuan prioritas strategi dengan AHP terfokus kepada empat unsur bisnis model kanvas, yaitu saluran, hubungan pelanggan, mitra usaha kunci dan aktivitas kunci, sehingga perlu ditambahkan alternatif strategi baru yang lebih relevan dan spesifik menurut kebutuhan usaha kapal wisata pada saat ini dan mendatang.

Co-Authors A. Faroby Falatehan A.A. Ketut Agung Cahyawan W Abdul Basith Abdul Kohar Irwanto Adi Hadianto, Adi Adiwiguna, Reza Hadim Afifah, Aisyah Nur agung setiawan Agus Setiyono AIDA VITAYALA HUBEIS Aida Vitayala S Hubeis Akhita, Yusrifah Justi Aminah, Mimin Amiruddin Saleh Amri Jahi Anna Fatchiya Annisa Yulia Handayani Aprilia Kusumastuti Ariani, Annestie Ario Damar Aropah, Vina Da'watul Azizah, Yasmin Bambang Juanda Bella Nandita Bibi Arfanly BIRYANTO BIRYANTO BIRYANTO, BIRYANTO Budi Suharjo Cahayani, Octaria Intan Darwin Kadarisman Darwis S Gani Deranti, Serly Desrial, Ahmad Dewi Sinta Kusumawardani Dewi, Farida Ratna Dhina Ermayani Djoko Susanto Djuara P Lubis Dwi Rachmina Edi Sukardono Edward H Siregar Efan Septian Saputra Eko Ruddy Cahyadi Eko Rudy Cahyadi Eko Warisdiono Elmanora Elmanora Enifri, Edwin Enny Sjafrida Marpaung Evy Damayanthi Evy Fausiah Fahriza Fahriza Fahrizal Sukma Fajriah, Niftira Faqih Udin dan Jono M. Munandar Meivita Amelia Faulkner, Paula Feryanto Fikhi Nayatul Azmi Gea Wahyu Syahrinnisa Gustawan Rachman Hakim, Mukhtar Harianto Harianto Harryanto, Harryanto Hartrisari Hardjomidjojo Hasanah, Hibatul Hasim Heny K Daryanto Heri Suprayitno Herien Puspitawati HUBEIS, AIDA VITAYALA I Gusti Putu Purnaba I Made Sumertajaya I.N. Purnama Idqan Fahmi Indriani, Nisa IPB, DGB Irni Rahmayani Johan Ismail Pulungan Januri, Januri johan, Irni Ketsia Aprilianny Laya Komar Sumantadinata KRISHNARINI MATINDAS Kurnia, Feby Lala M Kolopaking Larasati, Jehan Lena Puspa Aswara leong, yee choy Lilik Noor Yuliati Lukman M Baga Lukman M. Baga M Agus Setiadi M. Najib Mappamiring Mappamiring Mariati Tamba MATINDAS, KRISHNARINI Mintarto Munandar, Jono Muh Faturokhman Muh Hatta Jamil Muhammad H Q Muchransyah Muhammad Syamsun Muhammad Syamsun Muhammad Syamsun Mukhamad Najib Munandar, Aris Musa Hubeis Mutiara, Tresna Mutiksa, Haifa Fatinah Nafisah, Lu'lu' Atun Nahrowi Nanda Nur Rafiana Naomi Dongoran Ninuk Purnaningsih Nugroho, Bagus Dwi Nunung Kusnadi Nurul Hidayati Nurullah Sururi Afif Oktariza, Wawan Pang S Asngari Parulian Hutagaol Puji Winarni Purwiyatno Hariyadi Putra, Teguh Putranto, Eko Aji R Rizki Andhitya Yunanto R. Sapto Hendri Boedi Soesatyo Rachman, Gustawan Ramdan, Dadan Moh Rizwan Nazaruddin Ronald Giok Tampubolon Rossana Tiarasari Roy Dharma Muliawan Rusidi Ansyari Harahap Salwa Inaayatullah Fannani Sapta Raharja Satria, Yuki Sau, Fatimah Septiana, Maya Setio Pramono Shafira, Nabilla Silfia, Anna Siti Leny Puspasari Sjafri Mangkuprawira Soenarmo Hatmodjosoewito Soesetyo Priharjanto Soewarno T Soekarto Sofia Ramadhani Sri Bawono Sri Hartoyo Sri Hartoyo Sri Purwaningsih, Sri Stevia Septiani Sudradjat Sumardjo Sumiati Suria Darma Tarigan Suryahadi (Suryahadi) Susilo Wibowo Sutarman, Deddy Cahyadi Syamsidar Syamsidar Syamsul Hilal Tetiana Maksymchuk Tiara Aprilia Hernanda Tien Herawati Timbul Tin Herawati Ulfah Juniarti Siregar Vivi Irzalinda Wati, Sri Anggun Kemala Wijaya, Novita Frahesti Ade Wilson H. Limbong Wilson Halomoan Limbong Wini - Trilaksani Yoana Emilio Yusman Syaukat Yusri, Amrizal Yusuf Ramadhan Zakaria, Fransisca Rungkat

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