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Septi Septi
Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120
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Journal : Jurnal Akuntansi, Manajemen dan Bisnis Digital

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Analysis Of Business Feasibility Study On The Development Of Father Yulianto's Tofu And Tempe Msme Business Reviewed From The Production And Marketing Aspects Septi, Septi; Febliansa, Rahman; Monique D, Eska Prima
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.6262

Abstract

This research aims to evaluate the feasibility of Pak Yulianto's tofu and tempeh factory business in terms of marketing and production. This feasibility analysis uses market and competition analysis. The results show that Pak Yulianto's tofu and tempe business from the production aspect is declared feasible because the business location is strategic and easy to reach for consumers and the production process is easy. Meanwhile, the results of the research from the marketing aspect stated that it was worthy of a quality product because it used quality raw materials, and the price was affordable so that all groups could buy it and the promotion that the owner gave was enough to make consumers aware of the product he was selling.
Co-Authors ANDY MULYANA Arrosyid, Muchson Fadila, Mawar Febliansa, Rahman Frinsyah Virgo HANDITO, Tri Kamelia Kamelia Kasiati, ., Kasiati, Kresnawati, Kresnawati Meytha, Ida Made Ayu Er Monique D, Eska Prima Mustofa, Chairil Hana Neri Susanti Nirmalawati Nirmalawati Pantri Heriyati Refi, Refi S, David Ajun Sahdiya, Beti Salsabila, Salsabila Shifangi, Shifangi Siti Sailah, Siti Sri Subekti Vemas, Vemas Wagini Wagini, Wagini Wahyu Wahyu Wulanndari, Wahyu Yusuf Wahyudi