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All Journal Insignia: Journal of International Relations Jurnal Studi Diplomasi dan Keamanan Indonesian Perspective Verity: Jurnal Ilmiah Hubungan Internasional (International Relations Journal) AEGIS : Journal of International Relations Sospol : Jurnal Sosial Politik Arus Jurnal Sosial dan Humaniora Indonesian Perspective Jurnal Netnografi Komunikasi
Riski M. Baskoro
President University
Religion Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : AEGIS : Journal of International Relations

 1 
The Rise of Malaysian Gastro Diplomacy: From Local Cuisine to the Global Cuisine Tasha Ayu Shalihan Putri; Riski M Baskoro
AEGIS : Journal of International Relations Vol 5, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aegis.v5i1.1644

Abstract

The “Malaysia Kitchen for the World” campaign designed by the Malaysian government acts as a practical effort of gastro diplomacy that is rooted in the sphere of cultural diplomacy. Thus, the purpose of this research is to identify the implementation of the “Malaysia Kitchen for the World” campaign in the United Kingdom between 2010 and 2015 and to provide a detailed analysis using the theories of International Relations study, consisting of public diplomacy, cultural diplomacy, and gastro diplomacy. This study employs a qualitative method with a case study approach, using secondary sources focusing on journals, articles, and books followed by primary sources from MATRADE and Malaysian government official publications. The findings of this research are that Malaysian cuisine is an essential element for the Malaysian government for promoting Malaysia’s cultural richness, branding local business, and raising global awareness of Malaysian food in the international arena, particularly among British citizens. 
ENHANCING COUNTRY IMAGE: A COMPARATIVE STUDY OF TOURISM STRATEGY BETWEEN INDONESIA AND MALAYSIA Devina Anggiany Putri; Riski Mohamad Baskoro
AEGIS : Journal of International Relations Vol 1, No 1 (2016): September 2016 - February 2017
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.297 KB) | DOI: 10.33021/aegis.v1i1.84

Abstract

The global competition has become a mandatory phenomenon faced nowadays. Both the emerging economic country and the advanced economic country are competing each other to create and produce something different by maximizing their potentials and performances to obtain more profit that will be impacted to the politic and the economic aspects. Tourism sector is one of the country‟s potentials which has a big role to support the national interests by attaining benefit immensely. Tourism is an efficient industry to earn financial profit and enhance country reputation especially for nations who have abundant of natural resources. As tropical countries, Indonesia and Malaysia government has set up tourism policy which has been outlined into several strategies. The strategies include marketing and promotion activity which purpose to establish public trust towards related countries by inviting more foreign visitors and investors. In responding to this, both countries are branding their nations by doing a public diplomacy in domestic and overseas through tourism activity. This paper will examine the tourism strategy of Indonesia and Malaysia in attempt to increase country image in international community by emphasizing the implementation of public diplomacy in branding the nation through tourism industry during 2010-2015 time frameworks. Thus, we will apply a comparison method in exploring the strengths and weaknesses of tourism strategy in Indonesia and Malaysia.
The Truth of Cultural Diplomacy Riski Muhamad Baskoro
AEGIS : Journal of International Relations Vol 4, No 2 (2020)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aegis.v4i2.1350

Abstract

Since the United States Information Agency (USIA) is no longer active to operate cultural diplomacy in the post-cold war, the concept of cultural diplomacy has experienced a time of crisis in the context of International Relations studies. For a decade, cultural diplomacy was marginalized and considered obsolete until finally in the early 2000s, cultural diplomacy was revived and activated both in practice and theory. Since then, cultural diplomacy has returned to its path. The discourse of cultural diplomacy in International Relations studies has developed to gain more specific activities. This is a qualitative research, with the aim of understanding cultural diplomacy in a more holistic way. The results of this study indicate a debate and a lack of consensus on several aspects of cultural diplomacy and bringing much unclear explanation.  This study also shows a dichotomy between cultural diplomacy and other approaches.
A LESSON LEARNED FROM PIONEER OF GASTRODIPLOMACY: STRATEGIES OF UTILIZING NATION BRAND BY THE COUNTRY OF WHITE ELEPHANTS THROUGH THE GLOBAL THAI CAMPAIGN Michelle Michelle; Riski Baskoro
AEGIS : Journal of International Relations Vol 6, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aegis.v6i1.3469

Abstract

Gastrodiplomasi adalah diplomasi budaya yang menggunakan makanan sebagai sarana untuk meningkatkan kesadaran terhadap merek sebuah negara. Thailand merupakan negara pertama yang memahami tentang bagaimana menggunakan gastrodiplomasi dan kepentingannya. Pada tahun 2002, sebagai bentuk gastrodiplomasi, pemerintah Thailand meluncurkan program kampanye yang dikenal dengan ‘Global Thai Campaign.’ Kampanye ini merupakan salah satu strategi pemerintah Thailand untuk mengubah image negaranya, hal itu karena citra Thailand yang terkenal mempromosikan pekerja seks sebagai wisata di negaranya. Selain itu, kampanye ini bertujuan untuk meningkatkan jumlah restoran Thailand di seluruh dunia serta mengubah pandangan buruk masyarakat internasional terhadap Thailand. Penelitian ini menggunakan metode kualitatif dengan berbagai macam teknik berdasarkan data dari beberapa dokumen dan penulis. Tujuan dari penelitian ini adalah untuk membuktikan adanya upaya national branding oleh pemerintah Thailand melalui praktik gastrodiplomasi sejak tahun 2002 dan menjadi topik utama di dunia internasional sehingga negara-negara lain dapat mengikuti cara yang telah dilakukan Thailand. Teori yang digunakan dalam penelitian ini menggunakan teori gastrodiplomasi dan konsep nation brand. Hasil dari penelitian ini membuktikan bahwa melalui program gastrodiplomacy, pemerintah Thailand dapat menyebarkan restoran-restoran Thailand di berbagai negara dimana secara langsung mempromosikan makanan khas Thailand. Berdasarkan data yang di dapat, kampanye gastrodiplomacy Thailand memiliki pengaruh yang besar terhadap negara lain dalam hal kuliner serta terhadap Thailand sendiri, salah satunya adalah jumlah kunjungan wisatawan asing di Thailand meningkat dengan drastis.
A "Splash" of Taiwan Bubble Tea: Gastrodiplomacy, Nation Brand and A Symbol Angelika Rachelina Putri; Riski M. Baskoro
AEGIS : Journal of International Relations Vol 7, No 1 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aegis.v7i1.4624

Abstract

Bubble Tea is one of the typical drinks of Taiwan, which has become known since the 1980s in Taichung, Taiwan. Bubble Tea is prevalent in various circles of society. With the recognition of Bubble Tea, the government of Taiwan took advantage of this opportunity to build a positive image amidst its conflict with China regarding the One China Policy.The Taiwanese government developed Bubble Tea as a national brand through gastrodiplomacy to introduce its signature drink to the world. A qualitative approach will be chosen in this study based on literature review withexploratory and descriptive approach. The author will use the concepts of gastrodiplomacy and nation branding. Also, this paper aims to prove how the Taiwanese government uses Bubble Tea not only as a typical Taiwanese drink but also as a symbol in the anti-China movement. The results of this study examine the Taiwanese government's efforts to utilize Bubble Tea as a disparities between China and Taiwan culture that can differentiate Taiwan from China. 
The Impact of Japan's Cultural Diplomacy Towards Indonesia: The Case Study of Asia Kakehashi Program Putri, Paola Martha Adithya; Baskoro, Riski M
AEGIS : Journal of International Relations Vol 8, No 2 (2024)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aegis.v8i2.5631

Abstract

 Given the richness of its culture, Japan then utilizes a cultural diplomacy strategy which is implemented to other countries, one of which is the Asia Kakehashi Project. The Asia Kakehashi Project is a student exchange scholarship program, designated specifically for countries in Asia, including Indonesia, in the period 2018 to 2022. To this research, the researcher aims to examine the implementation of the Asia Kakehashi Project as a strategy of Japanese cultural diplomacy towards Indonesia and uncovered impact of the program towards alumni of Asia Kakehashi project. This research uses qualitative methods, specifically ethnography then analyzed using the theory of soft power and cultural diplomacy. As for this research found that the Asia Kakehashi Project focuses on cultural learning in three main environments, namely Host Family/Dorm, School, and also Social Community. The Asia Kakehashi Project is one of Japan's cultural diplomacy strategies towards Indonesia that has successfully achieved its goals, namely the emergence of mutual understanding between Indonesia and Japan.   
Co-Authors Amalia Agustina Theresia Angelika Rachelina Putri Chandra Wirabuana Werdaya Devina Anggiany Putri Ilmi Dwiastuti Michelle Michelle Muhammad Farid Putri, Paola Martha Adithya Raharyo, Anggara Sagala, Dina Militia Cristy Tamba, Sefty Meliana Tasha Ayu Shalihan Putri Theresia, Amalia Agustina Udi Rusadi