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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Optimasi Sistem Industri Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini CogITo Smart Journal JURNAL PENDIDIKAN TAMBUSAI Journal on Education Edumaspul: Jurnal Pendidikan Journal of Leadership in Organizations Jurnal Pendidikan EkBis: Jurnal Ekonomi dan Bisnis JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Pendidikan dan Kewirausahaan BASKARA: Journal of Business and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) Jurnal Minfo Polgan (JMP) KENDALI: Economics and Social Humanities Apollo: Journal of Tourism and Business Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business
Abu Muna Almaududi Ausat
Administrasi Bisnis, Universitas Subang
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini

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Marketing Strategy for Early Childhood Education (ECE) Schools in the Digital Age Hegar Harini; Dessy Putri Wahyuningtyas; Sutrisno Sutrisno; M. Indre Wanof; Abu Muna Almaududi Ausat
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol 7, No 3 (2023)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v7i3.4454

Abstract

In the contemporary technological era, the significance of marketing for educational institutions has experienced a significant surge. The effective execution of marketing tactics can aid in the recruitment of prospective students and concurrently elevate the standing of the institution. Marketing initiatives should be carried out prudently and in accordance with the technological progressions that occur. The objective of this study is to furnish insights for early childhood education institutions in formulating efficacious marketing tactics that align with contemporary demands. The primary emphasis of this investigation is on qualitative analysis. Methods for gathering information include paying close attention and taking detailed notes, with subsequent analysis including data reduction, visualisation, and conclusions. The results of this study show that to develop marketing strategies in the digital era, schools need to consider factors such as market characteristics and needs, the use of social media and online platforms, data security, the quality of educators, and the needs of students. Therefore, they should consider the needs and characteristics of the market and develop educational content that is relevant and appealing to prospective students and parents, which implies that by optimising technology and online platforms and considering the needs and characteristics of the market, schools can improve the reputation and quality of education offered and help increase parental and community involvement in promoting education.
Co-Authors Abdul Basir Abdul Wahab Abdullah Akhyar Nasution Achmad Choerudin ADE RISNA SARI Agus Dedi Subagja Agus Sumarna Agustian Zen Anak Agung Gede Sugianthara Anang Sugeng Cahyono, Anang Sugeng Andriya Risdwiyanto Andy Rachman Andy Rachman Anna Widayani Arjang Arjang Arlis Dewi Kuraesin Asep Mustopa Saputra Astuti, Enny Diah Atrup Atrup Augustin, Jeneva Bakti, Rizal Bambang Irawan Bekti Setiadi Cindy Chintya Aristarini David Rindu Kurniawan Derist Touriano desi kristanti, desi Dessy Putri Wahyuningtyas Devin Mahendika Devy Mayang Sari Devy Mayang Sari Diah Ayu Fitriah Diawati, Prety Diksi Metris Dini Aulia Ilmi Edy Djoko Soeprajitno Efa Wahyu Prastyaningtyas Efa Wahyu Prastyaningtyas Ely Agustin Emy Yunita Rahma Pratiwi Emy Yunita Rahma Pratiwi Erlinda Dwi Puspitasari Farid Hidayat Fauzi Ferdinandus Sampe Filda Angellia Fitri Devi Lestari Izaak Frans Sudirjo Frans Sudirjo Frans Sudirjo Gamar Al Haddar Gazalin, Junaid Glisina Dwinoor Rembulan Hatta, Heliza Rahmania Hegar Harini Hendri Hermawan Adinugraha Hendy Tannady Hizbul Khootimah Az-zaakiyyah Hizbul Khootimah Azzaakiyyah Hizbul Khootimah Azzaakiyyah Hizbul Khootimah Azzaakiyyah Humala Sitinjak I Dewa Gede Sayang Adi Yadnya Ika Rachmawati Ikhsan Amar Jusman Ikhsan Amar Jusman Imman Yusuf Sitinjak Indra Rustiawan Indra Rustiawan Ira Modifa Tarigan Irawansyah Irawansyah Ishak Bagea Itot Bian Raharjo Ivonne Ayesha Jassim Ahmad Al-Gasawneh Jemadi Jemadi Karno Diantoro Kiki Farida Ferine Kiki Setyawati Kraugusteeliana Kraugusteeliana Kraugusteeliana Kraugusteeliana Laros Tuhuteru Laros Tuhuteru Latifah, Nunuk Lili Fadli Muhamad Lili Fadli Muhamad M. Indre Wanof M. Indre Wanof M. Indre Wanof Mahardhani, Ardhana Januar Marleni Marleni Massang, Berdinata Mesri Welhelmina Nisriani Manafe Mohamad Trio Febriyantoro Mohammed Mudher Mazil Mohd Kasturi Nor Abd Aziz Moses Odhiambo Okombo Muammar Revnu Ohara Muh. Arfah Muhammad Ade Kurnia Harahap Muhammad Ahmad Mazher Mukhtar Efendi Mutoffar, Muhamad Malik Nasution, Annio Indah Lestari Neng Sandra Fitriani Permata Hati Nia Kurniati Nida Hopia Nofirman, Nofirman Nunung Siti Maryam Oh Zi Jian Pebri Defi Sulastri Pilifus Junianto Puspita Puji Rahayu Rahmat Al Hidayat Ramadhanti Dara Sakinah Ramaswamy Velmurugan Ranti Septianti Ratih Kusumastuti Riko Mersandro Permana Rina Kurniawati Rinandita Wikansari Rini Novianti Riyan Dwi Yulian Prakosos Rochmi Hastuti Sahtoni Sahtoni Samuel Urath Silvy Sondari Gadzali Siminto Siminto Siminto Siminto Siminto Sinta Julina Sivy Sondari Gadzali Soegeng Wahyoedi Sonny Santosa Sonny Santosa Subagja, Agus Dedi Suhartono Suhartono Suherlan Suherlan Suherlan Suherlan Suherlan Suherlan Suherlan Suherlan Suherlan, Suherlan Susatyo Adhi Pramono, Susatyo Adhi Sutrisno Sutrisno Sutrisno, Sutrisno Syamsu Rijal Syamsu Rijal Syamsuri Syamsuri Tareq Al Bana Tepi Peirisal Udi Iswadi Veny Robiatul Saiddah Wahyuni Sri Astutik Wahyuni Sri Astutik Warmasih Warmasih Wayan Sri Maitri Windi Angelina Wira Yustika Rukman Yanto Budi Prasetya Yasir Riady Yasir Riady Yayat Suharyat Yulian Purnama Zaenal Hirawan