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All Journal JURNAL ILMIAH PENJAS (Penelitian, Pendidikan dan Pengajaran) Journal on Education Jurnal Pendidikan Kesehatan Rekreasi Jurnal PORKES Jurnal Ilmiah Spirit PROFICIO: Jurnal Pengabdian Masyarakat JURNAL ILMIAH PENJAS (Penelitian, Pendidikan dan Pengajaran) Proceeding of International Conference on Science, Education, and Technology International Journal of Community Engagement and Development Journal of Community Capacity Empowerment
Muchhamad Sholeh
Universitas Tunas Pembangunan Surakarta (UTP)
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : International Journal of Community Engagement and Development

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Entrepreneurship Practices as Business Optimization and Empowerment of Creative Human Resources Among Students Arimbi Sekar Arum; Dita Kusuma Anggraini; Widagdo Widagdo; Muchhamad Sholeh; Sunjoyo Sunjoyo; Satrio Sakti Rumpoko; Zandra Dwanita Widodo
International Journal of Community Engagement and Development Vol. 2 No. 3 (2024): October : International Journal of Community Engagement and Development
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/ijced.v2i3.35

Abstract

Social media is a tool for interacting between individuals with one another. The use of social media in Indonesia is very massive. However, this use is only used for communicative purposes, not to reach a wider reach in product marketing. Social media can be used for product promotion. The explanation above has explained the importance of use. Therefore, this service is carried out in order to provide an understanding of the importance of using social media for MSMEs. Many MSMEs still do not understand the importance of promotion via social media, either through personal company accounts or through people who promote their products. So we conducted outreach to MSMEs on optimizing the use of social media, by assisting in creating an Instagram account and how to use Instagram to maximize promotion at the Rica-rica Mbok Usreg food stall located in Ngemplak, Boyolali. Socialization of the use of social media to Mbok Usreg food stalls uses quantitative methods by conducting field surveys and also collecting data after the survey is carried out. It is hoped that the results of this community service will provide benefits, namely by providing understanding and skills in using social media so that they can be used for marketing promotions in a wider range. By providing understanding and skills in using social media to MSME owners, it is hoped that social media can be utilized so that marketing can be broader and more people can get to know MSME products.
Co-Authors Abimayu Ridho Setyo Utomo Afandi , Mohamad Wildan Nur Anwar Rasyid Anwar Rasyid Anwar Rasyid Anwar Rasyid Kissar Yanto Arimbi Sekar Arum Bagus Aditya Nugroho Bagus Kuncoro Bintang Qori Az Zahra Brima Harnanda Dita Kusuma Anggraini Erik Teguh Prakoso Fatona Suraya, Fatona Firman Adityatama Harnanda, Brima Hartini IWAN ARYA KUSUMA Jasmani Joko Sulistyono Kodrad Budiyono Ninda Beny Asfuri Novendika Singgih P Rasyid. K, Anwar Rima Febrianti Risa Agus Teguh Wibowo Satrio Sakti Rumpoko Shodiq Hutomono Slamet Santoso Slamet Santoso Slamet Sudarsono Sunjoyo Sunjoyo Sunjoyo SUNJOYO SUNJOYO Teguh Andibowo Titin Kuntum Mandalawati Totong Umar Usmani Haryanti Vera Septi Sistiasih Vikri Aditya Pratama Widagdo Widagdo Zandra Dwanita Widodo