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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) ESENSI: JURNAL BISNIS DAN MANAJEMEN JURNAL ECONOMIA Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata International Research Journal of Business Studies (E-Journal) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Sinergitas PkM & CSR Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ultima Management : Jurnal Ilmu Manajemen Aptisi Transactions on Technopreneurship (ATT) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Indonesia Jurnal Manajerial Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ilomata International Journal of Social Science Journal of Community Service and Engagement Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Sustainability Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen Makara Human Behavior Studies in Asia ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt)
Sabrina O Sihombing
Universitas Pelita Harapan
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Journal : EkoBis ( Ekonomi

 1 
MEMPREDIKSI LOYALITAS DAN KOMUNIKASI DARI MULUT KE MULUT: STUDI EMPIRIS PADA SUATU PUSAT KEBUGARAN Melva Lasmaria Manalu; Sabrina Oktoria Sihombing
Jurnal Ekonomi dan Bisnis 2011: EKOBIS (Vol.12 No.1 2011)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.12.1.40-57

Abstract

This research examines a cognitive-affective-conative baseline model which proposed by Chiouet al. (2002). According to the model, perceived service quality (both tangible company-relatedand employee-related factors) is modeled antecedent to satisfaction and trust, which in turn areantecedents to customer loyalty responses (word of mouth and traditional loyalty). The sampleof this research was 233 students. Respondents were collected by using purposive samplingtechnique. Structural equation modeling (SEM) was used to analyze the data. The results showthat all research hypoteses were supported. This paper also provides the implications for theoreticaland managerial and offers directions for future research.Key words: service quality, loyalty, word-of-mouth
Hubungan Kepantasan Harga, Kepuasan Pelanggan DAN Loyalitas SERTA Harga yang Dapat Diterima Raymond Setia Budi; Sabrina Oktoria Sihombing
Jurnal Ekonomi dan Bisnis 2010: EKOBIS (Vol.11 No.1 2010)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.11.1.436-455

Abstract

The vast number of restaurant entrepeneur incite such an intense competitiveness whichleads to diversity in practising marketing strategy, One factor that needs to be brought into attention is pricing, which has become a sensitive subject in the time of global crisis.When something is overpriced, consumer will easily walk away, and when it is low-priced,a doubt about quality will aries. Price of a product or a service will, more often than not,affect consumer’s buying decision. Thus it is important for a company to be able to place anacceptable price. Yet, so far only few researche evaluated “price acceptance” as consequenceof customer satisfaction. This research aims to assess the relationship between price fairness,customer satisfaction, loyalty, and price acceptance in a service company. Questionnaireswere distributed to respondents by the self-administered questionnaire method and a total of187 completed questionnaires were used in the analysis. The data was then analzed usingstructural equation modeling. Three of five hypotheses were supported, and two others werenot supported. This paper alson provides the implications for theoritical and managerial andoffers directions for future research.Keywords : Price fairness, Customer Satisfaction, Loyalty, Price Acceptance
Analisis Hubungan Teknologi Swalayan dan Layanan Personal terhadap Loyalitas Lia Pratiwi Chandra; Sabrina Oktoria Sihombing
Jurnal Ekonomi dan Bisnis 2009: EKOBIS (Vol.10 No.1 2009)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.10.1.209-221

Abstract

Many companies use self-service technology nowadays as a result of advances in technology.In the specific, those companies replace personal services with self-service technologyfacilities. For instance, a bank can use automatic teller machine (ATM) instead of a bank tellerinside the bank. The use of self-service technologies is aimed to fulfill the variety of consumers’needs. However, not many research focus on the impact of self-service technology onconsumer satisfaction and loyalty. Therefore, the aim of this research is to test a model of theimpact of self-service technology on consumer satisfaction and loyalty. This research replicatedthe model which was developed by B���������������eatson et al. �(22006006�������) and ex��������������������������������tend the model by adding a variablecalled consumer loyalty. Questionnaires were distributed to respondents by the drop-off/pick-up method and a total of 372 completed questionnaires were used in the analysis. The datawas then analyzed using structural equation modeling. All research hypotheses were supportedthis paper also provides the implications for theoretical and managerial and offers directions forfuture research.Keywords : Self-Service Technology, Personal Service, Consumer Satisfaction, Commitment,and Consumer Loyalty
MEMPREDIKSI HUBUNGAN LOYALITAS MEREK, RASA KEIKUTSERTAAN, KECOCOKAN CITRA DIRI DAN KONSUMSI TERAKHIR TERHADAP KESEJAHTERAAN KONSUMEN : STUDI EMPIRIS PADA KEDAI KOPI STARBUCKS Hendro .; Sabrina O. Sihombing
Jurnal Ekonomi dan Bisnis 2011: EKOBIS (Vol.12 No.2 2011)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.12.2.192-207

Abstract

Modern lifesytle affects the increasing food and beverage industry. People spend their time at cafe, restaurant, or coffee shop to interact with other people. Consumers are faced with many choices of cafe, restaurant, and coffee shop nowadays. However, people may choose one specific cafe, restaurant, or coffee shop based on perception toward well-being. In otherwords, consumer well-being (CWB) refers to the extent to which a particular consumer good or service creates an overall perception of the quality-of-life impact of that product. This research applied a model which was developed by Sirgy and Grzeskowiak (2007) to predict consumer well- being. The model was tested among 265 respondents. Structural equation modeling was applied to analyze the data. The results indicated that CWB was significantly predicted brandcommunity belongingness, and the effect of brand loyalty on CWB was moderated by selfimage congruence.Keywords: consumer well-being, consumer satisfaction, self-image, brand-community belongingness
Co-Authors A. Prawira, Natasha A. Agung, Celine I Albert, Adriel Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Alfian, Cindy Amelda Pramezwary Andrean Steviano Andrew Santo Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Axel Nathan Gabriello Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diena Mutiara Lemy Djakasaputra, Arifin Ericko Grady Evelyn Wijaya Fiesta Octaviani Filimonovic, Gabriela Ayu Friskha Loasari Gilbert Fortino Orlando Grady Deven Gunarso, Lidya Hadi, Tan Hansel Ferdinand Haryono, Richard I. Haryono, Richard I. Hendro . Hubner, Ira B. Hulu, Meitolo Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Keni Keni Kevin Susanto Layman, Chrisanty V. Levi Jehian Lia Pratiwi Chandra Liempepas, Indra Livia Vania Suwono, Livia Vania Liza Handoko, Liza Loasari, Friskha Lorentia Shierly Lorentia Shierly, Lorentia Martinus Tukiran Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Mirelle Valentine Limowa Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Natalia, Elisse Natasha A. Prawira Natasya Metta Gunawan Nora Veri Nova Irene Bernedeta Sitorus Novi Chandra, Novi Park, Jun Young Pramono, Rudy Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Salli, Faustino Rizky Yo Salsabila, Afsina Fauzia Samantha, Wella Sebastian, Alice Selly Juliana Selviranti, Selviranti Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Sianipar, Rosianna Sitorus, Nova Suhalim, Evelyn Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Vinsensius, Vinsensius Wialdy, Kevin Wijaya, Rizky Charles Yizzy Weny Putri