Article Per Year (5 Year)
p-Index From 2020 - 2025
2.533
P-Index
This Author published in this journals
All Journal Kanal : Jurnal Ilmu Komunikasi MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Media and Communication Science (JcommSci) Jurnal Ilmu Komunikasi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya JURNAL MULTIDISIPLIN ILMU AKADEMIK
Augustin Mustika Chairil
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Spektrum Komunikasi

 1 
The Role of Ulama in the Development Communication of the Family Planning Program Latif Ahmad Fauzan; Windri Saifudin; Augustin Mustika Chairil
Jurnal Spektrum Komunikasi Vol 11 No 1 (2023): Jurnal Spektrum Komunikasi : March 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i1.455

Abstract

One of the problems causing society's prosperity low level is the imbalance of population growth, economic growth, and health. BKKBN (National Family Planning Coordinating Board) has a role to measure and control the growth of Indonesia's population through the KB (The Family Planning Program). In Yogyakarta, especially in Wonokromo Village, Pleret, Bantul Regency, the implementation and socialization of KB program had some obstacles because most people thought that the program seemed to be contrary to the way of the Islamic rules. Therefore, the ulama have a crucial role in changing of community’s perspective on KB in the context of Islam. Based on the background of those problems, the researcher was interested in this topic of research to understand Ulama’s role for BKKBN and the community from communication science perspective, especially Development Communication. The qualitative descriptive method is the basic method in this research. The result of the research is that Ulama play an important role in the Interpersonal Communication process with the BKKBN, and play a major role in disseminating the family planning program to the Wonokromo Community. Ulama played a role in interpreting and communicating the Family Planning Program in accordance with the Islamic perspective, so that people can accept and implement the program.
Ketahanan dan Kebangkitan: Strategi Pemasaran Terpadu Ditengah Pandemi Covid-19 Latif Ahmad Fauzan; Augustin Mustika Chairil
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.724

Abstract

The Covid-19 pandemic has had a significant impact on the MSME (Micro, Small and Medium Enterprises) sector. Although the pandemic has caused most sectors to experience huge losses, SFC Dobel Tree as one of the MSMEs in Bojonegoro Regency is able to survive and be able to develop its business until after the pandemic. The right marketing strategy is important for MSMEs to maintain their existence. Therefore, this study was conducted to evaluate the Marketing Mix Strategy used by SFC Dobel Tree after the Covid-19 pandemic. The purpose of this study is to describe the Marketing Mix carried out by SFC Dobel Tree after the Covid-19 pandemic. This research uses a qualitative descriptive method with interview techniques and direct observation. The results showed that SFC Dobel Tree implemented through segmenting, targeting, and positioning (STP) to target its target market and implemented its marketing strategy by establishing a marketing mix and successfully overcoming challenges during the Covid-19 pandemic. The strategy includes product, promotion, people, process and physical evidence.
Co-Authors Ahimsa Adi Wibowo Ali Haydar Annisa Dwi Safitri Augustinus Cheasa Jossy Pratama Chilyatun Nisa Alifiul Anfi Dwimas Rina Elinawati Aisyah Farhan Aditya Danendra Heidy Arviani Krisna Rendi Awalludin Kusnarto Kusnarto Latif Ahmad Fauzan Laura, Oidhia Nabilah Puspita Ardhani Ratih Pandu Mustikasari Royce Octa Biaggy Budiman Roziana Febrianita Salsabil Abi Rafdi Windri Saifudin Zainal Abidin Achmad