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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Multi Discipline Science (IJ-MDS) Jurnal Indonesia Sosial Sains
Yansen, Eddy
Universitas Pelita Harapan (UPH) Banten, Indonesia
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Journal : Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

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The Effects of Consumer Trust and Satisfaction on Consumer Social Commerce Adoption in Rural Areas Kadop , Sinthia Selvester; Yansen, Eddy
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 6 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i6.2888

Abstract

This study investigates consumer purchase intention in social media commerce, particularly within the social media fashion business in rural area. That with limitation and geographical challenge, isolated rural area consumer experience more expensive shipment cost, and higher uncertainty of goods delivery. Consumer adoption of social media commerce for online purchase might involve higher trust level compare to cities area with better logistic infrastructure. Following the collection of valid data from 122 respondents in Papua, an analysis was done to determine its overall reliability, discriminant validity, structural model analysis, path coefficients and t-statistics, and Importance-Performance Matrix Analysis with PLS-SEM method. Consumer trust is significant in the context of consumer social media adoption in Papua, followed by consumer satisfaction, both of which positively influence perceived ease of use and perceived usefulness. The outcome demonstrates that consumers' trust and satisfaction in rural area are importance factors that affect consumer adoption of social media commerce and should be broadened in order to maintain the firm competitiveness for long terms.
Co-Authors Faqih, Ahmad Maulana Felicia Felicia Jeevan Ashok Punjabi Juan Carlos Ferrero Jyotiska Aditya Tjokro Kadop , Sinthia Selvester Maria Antonieta F Pereira Moniz Muhammad Bagus Darmawan Pratiwi, Givens Riestanti, Adisty Russell Christian Satriyani, Made Tannaka, Giovano Teel, Albert Valeria Putri Ardanny Vieri Luois Cenisius Wellem Ghori Wondiwoy