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All Journal Media Komunikasi FPIPS Kanal : Jurnal Ilmu Komunikasi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat JURNAL PETIK MEDIAKOM: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Digital Media dan Relationship SENGKUNI Journal (Social Science and Humanities Studies) BERBAKTI: Jurnal Pengabdian Kepada Masyarakat
Nela Widiastuti
Universitas Adhirajasa Reswara Sanjaya
Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Kanal : Jurnal Ilmu Komunikasi

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The Role of Communication and Mass Media in the Diffusion Process of the Covid-19 Vaccination Program Innovation Yuda Havid Yudistira; Widiastuti Nela
Kanal: Jurnal Ilmu Komunikasi Vol 10 No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v10i2.1668

Abstract

This study aims to determine the process of innovation diffusion in the Covid-19 vaccination program. The Diffusion of Innovations was chosen because the Covid-19 vaccination program is an innovation or new idea in the health sector. In its distribution, the role of interpersonal communication and the role of the mass media are very influential so that this program can be conveyed to the public and make the public finally become more knowledgeable about the Covid-19 vaccination program. This study uses a qualitative descriptive method with an innovation diffusion theory approach. The informant determination technique used in this study was purposive sampling. Based on the results of the study, it can be concluded that the Covid-19 vaccination program carried out by the government for the community can be conveyed and accepted by the community. The success of this vaccine program is supported by the factor of the role of interpersonal communication which is always carried out with the closest people and the surrounding community so that a lot of knowledge and information can be obtained. Then with the role of the mass media which always spreads and provides information quickly about the Covid-19 vaccination program and the mass media sometimes provides information about the Covid-19 vaccination program in various unique and creative ways so that people are interested and eventually want to be vaccinated.
Co-Authors Dinda Krisi Monika Eli Susana Kusdinar, Yudha Irawan Melna Mareta Pratama, Rafly Rafly Pratama Rita Herlina Tita Melia Milyane Yuda Havid Yudistira Yudha Irawan Kusdinar