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All Journal CIRCUIT: Jurnal Ilmiah Pendidikan Teknik Elektro Joined Journal (Journal of Informatics Education) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Teknik: Jurnal Ilmu Teknik dan Informatika Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Publikasi Ilmu Komputer dan Multimedia Jurnal Teknik Informatika dan Teknologi Informasi Hexagon Community: Jurnal Pengabdian Pada Masyarakat Jurnal Riset dan Inovasi Manajemen Journal of Manufacturing and Enterprise Information System Journal of Technology Informatics and Engineering Seminar Nasional Teknologi dan Multidisiplin Ilmu LogicLink: Journal of Artificial Intelligence and Multimedia in Informatics
Reni Veliyanti
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Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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Journal : Jurnal Riset dan Inovasi Manajemen

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Peran Kapabilitas Pemasaran Digital dalam Meningkatkan Ketangkasan Proses Bisnis dan Kinerja Pemasaran Wesly Tumbur ML Tobing; Lukman Santoso; Reni Veliyanti
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 2 (2024): Mei: Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i2.3998

Abstract

The purpose of this research is to examine the role of business process agility in creating a significant relationship between digital marketing capabilities and marketing performance in construction companies in Java. The research method was carried out quantitatively by collecting data by distributing questionnaires through electronic forms and printed formats which were delivered directly to respondents where the respondent was a director working for a contractor company on the island of Java. The sampling technique was carried out purposively based on the criteria for a director who has worked for at least five years in a contractor company on the island of Java. Based on these criteria, there are 211 company directors who have met these criteria. Data were analyzed using statistical software AMOS 22. The results showed that digital marketing capabilities had a positive and significant effect on business process agility. Digital marketing capabilities have a positive and significant effect on marketing performance. Likewise, business process agility has a positive and significant effect on marketing performance
Co-Authors Achmad Solechan Agustinus Budi Santoso Aminuyati Andriana, Myra Arie Atwa Magriyanti ARS Wicaksana Atwa, Arie Dani Sasmoko Danny Manongga Dwi Setiawan Dzuhur, Fatahul Febry Eddy Sanjaya Edwin Zusrony Eka Mutia, Ayunda Indra Ava Dianta Kusumo, Haryo Lukman Santoso Magriyanti, Arie Atwa Maya Utami Dewi, Maya Utami Migunani Migunani Muhamad Sidik Muhammad Sidik Muhammad Sidik Nadiavalen Faradhomas , Qonnas Priyadi Priyadi Purhita, Edy Jogatama Ra’ifa, Muhammad Naufal Rizki Hadi Rozi Azwar Pradana S Siswanto S. Anang Wijayanto SITI KHOLIFAH Tantik Sumarlin . Wesly Tumbur ML Tobing