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All Journal Tansiq: Jurnal Manajemen dan Bisnis Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah J-EBIS (Jurnal Ekonomi dan Bisnis Islam) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL MANAJEMEN BISNIS Al-Kharaj: Journal of Islamic Economic and Business Al-Mutharahah: Jurnal Penelitian dan Kajian Sosial Keagamaan JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Manajemen dan Bisnis International Journal of Community Engagement Payungi Amkop Management Accounting Review (AMAR) Jurnal Manajemen Riset Inovasi Jurnal Riset Ekonomi dan Akuntansi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Pengabdian Masyarakat IIJSE Journal of Islamic Economics and Finance
Tri Inda Fadhila Rahma
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Manajemen Riset Inovasi

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Pengaruh Harga, Promosi, Suasana Toko dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Toko Kue Dapur Daya Tanjungbalai Aprilia Indah Saputri Rambe; Tri Inda Fadhila Rahma; Wahyu Syarvina
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2498

Abstract

This research aims to test the analysis of the influence of price, promotion, shop atmosphere, and service quality on purchasing decisions at the cake shop, Dapur Daya Tanjungbalai, both partially and simultaneously. This research aims to see whether there is an influence of price, promotion, shop atmosphere and service quality variables on purchasing decisions at the Dapur Daya cake shop. This research uses the Likert scale method. The subjects used in this research were 100 Power Kitchen consumers and were taken using accidental sampling and using the Lemeshow formula. In this research, data analysis uses validity tests, reliability tests, classical assumption tests, partial and simultaneous tests. Data analysis techniques using the IBM SPSS statistics 25 program. The results of this research show that overall each partial test states that there is a significant and positive effect between the variables. Based on the results of testing the coefficient of determination, the Adjusted R Square value was obtained, namely 0.984 or 98.4%. This means that the influence of the independent variables, namely price, promotion, shop atmosphere and service quality on the dependent variable, namely buyer decisions, is 98.4%. Meanwhile, 1.6% is influenced by other factors not included in the regression model.
Co-Authors Adriansyah Hidayat Aji Putra Samsal Aprilia Indah Saputri Rambe Aqwa Naser Daulay Ardhinur, Ardhinur Arifin Fauzi Lubis Arnida Wahyuni Lubis Atia Anggraini Azizah Rahmah Bayu Gusmara Chintya Pradilla Putri Dedek Melisa Dharma, Budi Djurmiani Nasution Fatmasari, Ellya Harahap, Muhammad Ikhsan Ima Tri Wardani Irhamna Tanjung Khairina Tambunan Kusmilawaty M. Ikhsan Harahap M. Rangga Syahputra Saragih Mawaddah Irham MUHAMMAD ILHAM Muhammad Zieo Addefrid Putra Nadia Gunawan Ningsih, Sri Rahayu NUR AHMADI BI RAHMANI Nur Azizah Siregar Nurbaiti Nurlaila Nurlaila Nursantri Yanti Nurul Inayah Nurul Rafiqoh Lubis Reni Ria Armayani Hasibuan Rika Nurmitha Saskia, Dhea Ananda Septrita Sutriyani Siti Rohani Suci Ramadayani Surya Alfi Nurrahma Tambunan, Khairina Tuti Anggraini Venni Yolanda Vressillia Witama Wahyu Syarvina Yuliana Yuliana Zuhrani Gumas Damanik