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All Journal Jurnal Antropologi: Isu-Isu Sosial budaya Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) LUGAS Jurnal Komunikasi JSHP (Jurnal Sosial Humaniora dan Pendidikan) AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Mediakom : Jurnal Ilmu Komunikasi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Komunikasi Global Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Jurnal Audiens
Dewi Surya Rahmi, Dewi Surya
Universitas Andalas Padang
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam

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KONSTRUKSI IDENTITAS GENDER PADA BUDAYA POPULER JEPANG (ANALISIS ETNOGRAFI VIRTUAL FENOMENA FUJOSHI PADA MEDIA SOSIAL) Latifah Gusri; Ernita Arif; Rahmi Surya Dewi
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2021): Jurnal Mediakita :Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v5i1.3584

Abstract

This study discusses the phenomenon of fujoshi which is a favorite of a woman in enjoying anime and manga that has the genre Yaoi or Boys Love. Yaoi is a genre that tells about same-sex relationships made by men. This research was conducted with qualitative research methods with virtual ethnographic analysis. This study will examine how the construction of gender identity is built on yaoi fans on social media by using the communication theory of gender from Michael Hecht. The results showed that the gender identity of fujoshi was formed through three layers, namely the personal layer, the enactment layer, and the communal layer. This study also found that Fujitsu tends to have multiple identities in their lives. Fujoshi is more willing to show identity about their passion for yaoi on social media.
Co-Authors Asmawi Asmawi Elva Ronaning Roem Ernita Arif Fitri Al Shibi Latifah Gusri Lestari, Yayuk Meynalti Handhayani Novena Puji Astuti Nurul ‘Ain Puspita Yesi Putri Rahmania Rizqi Khairunnisa Sahman Sahman Sarmiati Sarmiati Yessi Ratna Sari Yuliandre Darwis