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All Journal JURNAL ILMIAH KESEHATAN SANDI HUSADA Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Jurnal Ilmiah Kesehatan Sandi Husada
Astriani Astriani
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Religion Humanities Decision Sciences, Operations Research & Management Education Health Professions Nursing Public Health Social Sciences

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Journal : Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan

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Implementasi Strategi Pemasaran UMKM Pempek Palembang FC Melalui Media Sosial Instagram Daniel Antonius Wijaya; Devita Sari; Astriani Astriani; Aidil Ramadhani; Dian Renita Andiani; David Fernando; Tiara Fitari
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2716

Abstract

This research aims to implement the marketing strategy of Pempek Palembang FC (Micro, Small, and Medium Enterprises) MSMEs through Instagram social media. Established in May 2022 in Bangka Belitung, Pempek Palembang FC offers Palembang specialty food products, namely pempek and tekwan. Despite its high market potential, this MSME faces serious challenges due to its lack of social media presence, resulting in limited marketing reach. This research used qualitative methods with interviews and observations to explore the problems and solutions faced. The results show that the creation of social media accounts, creative content development, and consistency in uploading can increase visibility and sales. Through digital marketing strategies, Pempek Palembang FC can reach a wider market, build a customer community, and increase competitiveness in the digital era. Keywords: Pempek Palembang FC, MSME, marketing strategy, social media, Instagram, digital marketing.
Co-Authors Aidil Ramadhani Daniel Antonius Wijaya David Fernando Devita Sari Dian Renita Andiani Esra Septiani Muhammad Syafar Ovi Florensa Rahmawati Azis Sulviani Sulviani Tiara Fitari Yanti Yanti