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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial
Jatayu Hadi Prakoso
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Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology

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STRATEGI KOMUNIKASI PUBLIC RELATIONS P.T CIMORY GROUP DALAM MEMBANGUN BRAND IMAGE Jatayu Hadi Prakoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 1 (2023): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i1.2024

Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi public relations dalammembangun citra pada PT Cimory Group. Penelitian ini menggunakan metode kualitatif yangbertujuan untuk mengetahui bagaimana kegiatan public relations PT Cimory Group dalammenjalankan fungsinya. Teknik pengumpulan data dilakukan melalui studi literasi dilapanganguna mengamati kegiatan-kegiatan yang dilakukan oleh humas PT Cimory Group. PublicRelations adalah bagian dari perusahaan yang menangani segala urusan terkait dengankomunikasi, baik dalam atau luar perusahaan. Serta citra yang dibangun melalui inovasi-inovasiproduk, mendekatkan atensi kepada konsumen sehingga memastikan citra perusahaan dimatamasyarakat tidak buruk. Inilah yang menarik perhatian peneliti untuk menganalisa, strategi apayang digunakan oleh humas dalam membangun citra pada PT. Cimory Group. Dapat disimpulkan bahwa strategi public relations PT. Cimory Group menjalankan perannya dengantiga penerapan yaitu tujuan komunikasi, arah komunikasi, dan riset komunikasi. Dari empatmodel teori Excellent in public relations, strategi public relations PT. Cimory Group dalammembangun citra lebih dominan menggunakan model two-way Symmetric atau dapat disebutdengan komunikasi dua arah, yaitu PT. Cimory Group menyampaikan keunggulan produkkepada masyarakat dan masyarakat dapat memberikan masukkan kepada PT. Cimory Groupuntuk pengembangan produk lebih lanjut. Strategi tersebut dilakukan untuk membrandingCimory dengan menitikberatkan hubungan baik dengan masyarakat.
EFEKTIVITAS MARKETING PUBLIC RELATIONS SEBAGAI IMAGE SUPPLY CHAIN PADA BRAND MIXUE Jatayu hadi prakoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 2 (2023): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i2.2084

Abstract

This study aims to determine the Marketing Public Relations Effectiveness of the Mixue brand as an image supply chain. Marketing public relations is an effort to provide useful information to raise public awareness of a product or brand so that consumers want to buy or collaborate on that product or brand. As well as supply chain, namely effective and efficient supply chain management will be able to increase competitive advantage within the company through efficiency in production and distribution costs as well as the accuracy of production costs to the end consumer. It can be concluded that the effectiveness of Marketing Public Relations cannot be separated from using the principles of the public relations mix. One of them is by setting a low price compared to other competitors. As well as supply chain elements from Mixue, namely ordering raw materials in large volumes, so that they can reduce prices quite significantly. Second, Mixue has a number of production facilities, such as a product research and development center to a logistics center that is able to serve the needs of all outlets and deliver them free of charge. And finally, the Mixing Method for profit is the Economic of Scale method, namely applying orders for raw materials in large quantities and getting cheaper capital. With this supply chain performance franchise, the more outlets, the greater the profit.
STRATEGI KOMUNIKASI PUBLIC RELATIONS P.T CIMORY GROUP DALAM MEMBANGUN BRAND IMAGE Jatayu Hadi Prakoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 1 (2023): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i1.2024

Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi public relations dalammembangun citra pada PT Cimory Group. Penelitian ini menggunakan metode kualitatif yangbertujuan untuk mengetahui bagaimana kegiatan public relations PT Cimory Group dalammenjalankan fungsinya. Teknik pengumpulan data dilakukan melalui studi literasi dilapanganguna mengamati kegiatan-kegiatan yang dilakukan oleh humas PT Cimory Group. PublicRelations adalah bagian dari perusahaan yang menangani segala urusan terkait dengankomunikasi, baik dalam atau luar perusahaan. Serta citra yang dibangun melalui inovasi-inovasiproduk, mendekatkan atensi kepada konsumen sehingga memastikan citra perusahaan dimatamasyarakat tidak buruk. Inilah yang menarik perhatian peneliti untuk menganalisa, strategi apayang digunakan oleh humas dalam membangun citra pada PT. Cimory Group. Dapat disimpulkan bahwa strategi public relations PT. Cimory Group menjalankan perannya dengantiga penerapan yaitu tujuan komunikasi, arah komunikasi, dan riset komunikasi. Dari empatmodel teori Excellent in public relations, strategi public relations PT. Cimory Group dalammembangun citra lebih dominan menggunakan model two-way Symmetric atau dapat disebutdengan komunikasi dua arah, yaitu PT. Cimory Group menyampaikan keunggulan produkkepada masyarakat dan masyarakat dapat memberikan masukkan kepada PT. Cimory Groupuntuk pengembangan produk lebih lanjut. Strategi tersebut dilakukan untuk membrandingCimory dengan menitikberatkan hubungan baik dengan masyarakat.
EFEKTIVITAS MARKETING PUBLIC RELATIONS SEBAGAI IMAGE SUPPLY CHAIN PADA BRAND MIXUE Jatayu hadi prakoso
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 2 (2023): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i2.2084

Abstract

This study aims to determine the Marketing Public Relations Effectiveness of the Mixue brand as an image supply chain. Marketing public relations is an effort to provide useful information to raise public awareness of a product or brand so that consumers want to buy or collaborate on that product or brand. As well as supply chain, namely effective and efficient supply chain management will be able to increase competitive advantage within the company through efficiency in production and distribution costs as well as the accuracy of production costs to the end consumer. It can be concluded that the effectiveness of Marketing Public Relations cannot be separated from using the principles of the public relations mix. One of them is by setting a low price compared to other competitors. As well as supply chain elements from Mixue, namely ordering raw materials in large volumes, so that they can reduce prices quite significantly. Second, Mixue has a number of production facilities, such as a product research and development center to a logistics center that is able to serve the needs of all outlets and deliver them free of charge. And finally, the Mixing Method for profit is the Economic of Scale method, namely applying orders for raw materials in large quantities and getting cheaper capital. With this supply chain performance franchise, the more outlets, the greater the profit.
Co-Authors Aliyah Aliyah Ellisa Salsanabila Erna Febriani Felesia Angela R. Indah Sari B Jose Astro R. Lodewyk Almando S. Muhammad Alwi Muhammad Daffa V Pramudya Ari D. Puji Ghina Satria Abdillah Sitti Rahmi Sysnindita Widya I Vania Zita