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All Journal Jurnal Geologi dan Sumberdaya Mineral (Journal of Geology and Mineral Resources) EKONOMIS : Journal of Economics and Business Indonesian Physical Review Jurnal Politik Pemerintahan Dharma Praja The World of Public Administration Journal Jurnal Tadbir Peradaban Journal of Management
Yayat Sudrajat
Pusat Penelitian Geoteknologi LIPI
Economics, Econometrics & Finance Education Energy Engineering Environmental Science Physics Social Sciences

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Journal : Journal of Management

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Buying Motorcycles: What Part Does the Marketing Mix Play Tadjie, Gilang Sekar; Sudrajat, Yayat
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of this study is to determine the extent to which motorcycle purchase decisions at PT. Daya Anugrah Mandiri Bandung are influenced by variables in the marketing mix. According to this study, a variety of factors influence consumers' decision to buy. From low fuel consumption, well-known brands, stylish looks, quantity and quality, limited edition models, and a host of other considerations. Additionally, it is quite challenging to pique consumers' interest in buying four-wheeled cars due to competition among marketers. Multiple linear regression is employed as an analytical tool for qualitative description, together with partial and simultaneous hypothesis testing. In this study, 45 respondents served as samples, and sampling was done using the Roscoe technique. The study's findings indicate that, according to the t test results, there isn't a positive or significant influence on any variable's ability to influence decisions made at PT. Daya Anugrah Mandiri Bandung about purchases.
The Role of Information Technology on Work Productivity Sudrajat, Yayat
Journal of Management Vol. 2 No. 2 (2023): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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The goal of this research is to examine how information technology and communication effectiveness affect job satisfaction, how job satisfaction affects information technology and communication effectiveness on work productivity, how information technology affects work productivity, and how job satisfaction functions as a mediating variable in the relationship between information technology and work productivity and communication effectiveness and work productivity. Research of this kind is quantitative in nature. Eighty-four employees of PT Ciptaniaga Roda Berdikari served as the research sample. Method of statistical analysis with SPSS software. The findings of the study analysis indicate that job satisfaction cannot mediate the relationship between job satisfaction and the impact of information technology on work productivity, nor can job effectiveness mediate the relationship between job satisfaction and the impact of communication effectiveness on work productivity.
Co-Authors Adinda, Dhea Ananta Purwoaminta, Ananta Andini Putri, Andini Eddy Zulkarnaini Gaffar, Eddy Zulkarnaini Edi Prasetyo Utomo, Edi Prasetyo Endar Widi Sugiyo, Endar Widi Fikry Ramadhan Suhendar Gilang Sekar Tadjie Iwa, Jatmika Lina Handayani Melani Melani Riki, Wicaksono Aditya Rosiana, Irma Sumarna Sumarna Utami, Amanda Rizky