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Journal : Jurnal al-Murabbi

 1 
Bussines Model Canvas (BMC) dan Analisis SWOT Sebagai Strategi Pengembangan UMKM Sanggar Alam Batik Kecamatan Sukorejo Kabupaten Pasuruan Sueb Sueb

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/amb.v8i1.3561

Abstract

The research study to analyze the business model and development strategy of Sanggar Alam Batik Kec. Sukorejo Kab. Pasuruan based on BMC and SWOT analysis. This study uses a descriptive qualitative approach. Data was collected and then analyzed based on Business Model Canvas (BMC) analysis and SWOT analysis. BMC is used to describe Sanggar Alam Batik's business conditions, while SWOT analysis is used in the formulation of business development strategies that are applied to new business models. The results of research on applying the right strategy in business development at Sanggar Alam Batik are SO strategies which consist of 1) finding a strategic place and creating a batik gallery. 2) Create a website as a marketing medium and expand the network in various marketplaces and social media. 3) Expanding market share to the global market. While the adjustment of Sanggar Alam Batik's business model provides an overview of nine model blocks including 1) customer segment, 2) value proposition, 3) customer relationshiip, 4) channell, 5) revenue stream, 6) key resources, 7) key activities, 8) partnerships key, 9) a cost structure that is expected to be able to develop 1) service quality, 3) human resource competence, and 4) support the achievement of clearer targets. The results of the BMC and SWOT evaluations provide an illustration that Sanggar Alam Batik needs a strategy to improve its business by adding eight blocks, including 1) customer segment, 2) customer relationships, 3) channels, 4) revenue streams, 5) key resources, 6) key activities, 7) key partnerships, 8) cost structure
Bussines Model Canvas (BMC) dan Analisis SWOT Sebagai Strategi Pengembangan UMKM Sanggar Alam Batik Kecamatan Sukorejo Kabupaten Pasuruan Sueb, Sueb
AL MURABBI Vol 8 No 1 (2022): Jurnal Al-Murabbi
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/amb.v8i1.3561

Abstract

The research study to analyze the business model and development strategy of Sanggar Alam Batik Kec. Sukorejo Kab. Pasuruan based on BMC and SWOT analysis. This study uses a descriptive qualitative approach. Data was collected and then analyzed based on Business Model Canvas (BMC) analysis and SWOT analysis. BMC is used to describe Sanggar Alam Batik's business conditions, while SWOT analysis is used in the formulation of business development strategies that are applied to new business models. The results of research on applying the right strategy in business development at Sanggar Alam Batik are SO strategies which consist of 1) finding a strategic place and creating a batik gallery. 2) Create a website as a marketing medium and expand the network in various marketplaces and social media. 3) Expanding market share to the global market. While the adjustment of Sanggar Alam Batik's business model provides an overview of nine model blocks including 1) customer segment, 2) value proposition, 3) customer relationshiip, 4) channell, 5) revenue stream, 6) key resources, 7) key activities, 8) partnerships key, 9) a cost structure that is expected to be able to develop 1) service quality, 3) human resource competence, and 4) support the achievement of clearer targets. The results of the BMC and SWOT evaluations provide an illustration that Sanggar Alam Batik needs a strategy to improve its business by adding eight blocks, including 1) customer segment, 2) customer relationships, 3) channels, 4) revenue streams, 5) key resources, 6) key activities, 7) key partnerships, 8) cost structure
Co-Authors Abdul Ghofur Abdul Ghofur Abdul Gofur Abdur Rosyid Abida, Fithriyah Inda Nur Achib Irmawati Afifah, Haryatin Nurul Agung Pranoto Agus Dharmawan Ahmad Kamal Sudrajat Ajeng Daniarsih Ali Mustofa Ali Mustofa Aminah Alfiani Anandayu Dwi Arini Anas Ahmadi Anis Trisusana Anis Trisusana Anisa Meilia Ashoffi Ardiyas Robi Saputra Ardyanto Tanjung Arik Susanti Arik Susanti Arik Susanti, Arik Asrori Asteria, Prima Vidya Auliyah Shofiyah B. K. Muliya Bambang Yulianto Bambang Yulianto Benny Satria Wahyudi Benny Satria Wahyudi Binar Kurnia Prahani Damayanti, J. Daniel Happy Putra Daning Nindya Fitri Arianti Darma, Diana Budi Delvi Adri Delvi Adri Demokratis Demokratis Dewi Nur Arasy Diana Budi Darma Dini Resita Putri Duryat, Pujo Eka Imbia Agus Diartika Emma Maemunah, Emma Endang Budiasih Endang Lasminawati Esti Kurniasih Fadhlan Muchlas Abrori Fajar Arianto Fatchur Rohman Fira Fitria Jihans Firda Ama Zulfia Fithriyah Inda Nur Abida FITRIANI, ARIN Fulgentius Danardana Murwani Habiburrohman, Muhammad Hadi Suwono Hamim Thohari Mahfudhillah Hargiani, Fransisca Xaveria Harmanto Harmanto Harmanto Harmanto Hartanti, Lina Purwaning HASAN SUBEKTI Herawati Susilo I Wayan Sumberartha Ibrohim Ika Airin Nur Rohmadhani Ikramina Yusti Amina Ilda Sartifa Sari Imam Mukhlis Itaristanti Itaristanti, Itaristanti Ivayuni Listiani Jayawarsa, A.A. Ketut Jessy Damayanti Kasim, Nuraeni Kaswadi Kaswadi, Kaswadi Khasanah Sripalupi Kiswojo Kiswojo, Kiswojo Kuni Mawaddah Layli Hidayah Leonita, Leonita Lestari, Rina Fiji Lirofiatillah, Lirofiatillah Madziatul Churiyah Mardiana Mardiana Martadi . Mimien H. I Al-Muhdhar Mimien Henie Irawati Mirjam Anugerahwati Mohamad Amin MUHAMAD SHOLEH Muhammad Iqbal Akbar Muhammad Mifta Fausan Muhammad Syamsussabri Mujtaba, Sultan Tirta Murni Sapta Sari Murniatie, Itznaniyah Umie Murti, Andi Basliawanti N. Nurwidodo Nanik Nurlaela Nasihah, Siti Addinul Nova Yesika Gultom NUR CHAKIM Nur Fauzia Nur Fauzia Nurpadillah, Veni Nurwidodo Nurwidodo Nuzalifa, Yossie Ulfa Pujo Duryat Purmanna, Astrino Putri Rahmadianti Putri, Dini Resita Rahayu, Ratih Rahman, Titis Irodatur Rifalatul Isnaini Rina Fiji Lestari Ririn Pusparini RIRIN PUSPARINI Rizky, N. Roely Ardiansyah, Roely Safitri, Adellia Novisa Samsun Hadi SARI, ALFIA Sari, Tety Kartika Sasea, Louis Ivana savitri, Lisa Sembiring, Rinawati Sigit Raharjo Sintya Yuliandini Siti Imroatul Maslikah Siti Susanti Nur Oktavia Siti Zubaidah Sopiah, Sopiah Sovi Makhmudah Sugi Hartono, Sugi Suhadi Suhadi Suhadi Suhadi Suhadi Sukardani, Puspita Sumarniningsih Suprihatien, Suprihatien Susilowati Susilowati Suwarni Suwarni Syarif, Eka Aghnia Trisusana, Anis Tubagus Ahmad Darojat Umu Fatonatul Hidayah Utami Sri Hastuti Vilda Rima Aulia Zahroh Vilda Rima Aulia Zahroh Vivi Novianti Wasilatul Murtafiah Widiastuti, Rini Widodo, Ganjar S. Yusop, Farrah Dina Zainap Hartati, Zainap