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All Journal Jurnal Gizi dan Pangan Jurnal Teknologi Dan Industri Pangan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Media Gizi dan Keluarga JURNAL GIZI INDONESIA Media Kesehatan Masyarakat Indonesia Jurnal Penelitian Tanaman Industri Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) agriTECH JFA (Jurnal Fisika dan Aplikasinya) Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Planta Tropika Jurnal Media Gizi Indonesia (MGI) Warta IHP (Warta Industri Hasil Pertanian) GIZI INDONESIA AcTion: Aceh Nutrition Journal Argipa (Arsip gizi dan Pangan) Kuttab: Jurnal Ilmu Pendidikan Islam Jurnal Teknologi & Industri Hasil Pertanian Edukasi Islami: Jurnal Pendidikan Islam EKOLOGIA : Jurnal Ilmiah Ilmu Dasar dan Lingkungan Hidup Jurnal Penelitian Tanaman Industri (Littri) Jurnal Pusat Inovasi Masyarakat Berita Kedokteran Masyarakat Jurnal Rekayasa Lampung (JRL) International Journal of Economics, Accounting, and Management Halal Studies and Society Penelitian Gizi dan Makanan (The Journal of Nutrition and Food Research) JSM
Ahmad Sulaeman
Departemen Gizi Masyarakat, Fakultas Ekologi Manusia (FEMA), Institut Pertanian Bogor, Bogor 16680
Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Agribisnis

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Loyalty to Community Modeling Through Value Co-Creation Behavior Activities With Perceived Benefit Mediation: Organic Food Product Maya Maria; Ujang Sumarwan; Ahmad Sulaeman; Agus W. Soehadi
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.295

Abstract

The current trend of people's lifestyles is to start consuming foods that are safe and environmentally friendly. The development of information on the usefulness of organic products more broadly becomes necessary. This study aims to determine the impact of value co-creation activities on loyalty to community, mediated by perceived benefit value. The analysis tool used in this study is Structural Equation Model (SEM) analysis. The sampling method used is a convenience sampling approach with 385 respondents. The results show that consumer perceived benefits value have a strong effect on loyalty to the community. In addition, value co-creation activities in the community is shown to be measurable by customer participation behavior and customer citizenship behavior to obtain the desired perceived benefits. The role of the community with the support of the loyalty of its members can be an effective means of disseminating knowledge about organic food products more broadly to the public. Having these results, the recommended policy direction is to increase the perceived benefits of customer community participation and citizenship. Further studies are needed to refine and build a more comprehensive model that integrates other theoretically related constructs. Keywords: customer participation behavior, customer citizenship behavior, loyalty to community, organic food products, perceived benefit
Co-Authors - Ismanto -, Sulistiani Ade Chandra Iwansyah Agus Wijaya Soehadi Agustin, Arin Tria Ahmad Muthi Abdillah Akhiruddin Maddu Ali Khomsan Alida Harahap Andi Sofyan Hasdam Anggar Pamungkas Annisa, Aulia Apriantini, Astari Ascobat, Purwantyastuti Aulia, Salma Shafrina Bachti Alisjahbana Budi Setiawan BUDI SETIAWAN Budi Setiawan Clara M Kusharto Clara M. Kusharto Dadang Supriatna Darodjat, Darodjat Dewanti Putri Pratiwi Dian Wulandari Drajat Martianto Edi S Mudjajanto Eka Andriani, Eka Ekowati Handharyani Elida, Sukma Eliza Halim Eny Palupi Erna Puspasari Evy Damayanthi Faisal Anwar Fakhrudin, Mokhamad Fikri, Al Mukhlas Fitri Filianty Fitriyah, Holif H. Pasaribu, Fachriyan Hadi Riyadi Hana Fitria Navratilova Hardinsyah Hasim Hidayah Dwiyanti Hidayati, Anggi Puspa Nur I Gusti Bagus Wiksuana I MADE ARTIKA I wayan Teguh Wibawan Ikeu Ekayanti Ikeu Tanziha Indra Kusuma Ismanto, - Kailaku, Sari Intan Karina Rahmadia Ekawidyani Katrin Roosita Kusno Kusno Kusumaningrum, Indah Kusumawaty, Nila Laily, Noer Larasati Khairunnisa Leily Amalia Liana Verdini Lina Lasminingrum Lingga Kusuma M Jevi Rachman M, Makhful MADE ASTAWAN Mahani Mahani Maigoda, Tonny Cortis Mansur Jauhari Maria, Maya Maya, Sofya Mega Pramudita Rahayu Moh. Hasan Machfoed Muhamad Rizal Martua Damanik Musa Hubeis Muslich Muslich, Muslich Naufal Muharam Nurdin Nike Yosephine Nino Yayah Sadiyyah Noorwati Sutandyo Nur Heni Sri Palupi Nurbani Kalsum Nurfina Yudasari Permono Adi Putro Ploeger, Angelika Priyono, Harim Puspita, Winny Putri, Pingkan Permata Qurratu Aini Rahayu, Nur Setiawati Ratih Putri Damayati Restuti, Ratna Dwi Rianto Setiabudy Rimbawan , Rimbawan Rimbawan Rinanda Dwi Saputri Rini Purnawati Rizka Febriana Ruhiyat, Dadang Safitri, Debby Endayani Sapta Raharja SARI INTAN KAILAKU SARI INTAN KAILAKU, SARI INTAN Setiawan, Budi Sri Anna Marliyati Sugeng Widodo Suhartono Suhartono Sulistiani - Suparman Hardinsyah, Suparman Supriatna, Dadang Syartiwidya, Syartiwidya Tiurma Sinaga Ujang Sumarwan Uswah, Fathimah V Prihananto V. Prihananto Wiwi Febriani Yahdiana Harahap Yulia Irdawati Zakiyah Zakiyah