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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Riset Akuntansi Aksioma Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Soso-Q : Jurnal Manajemen Jurnal Revenue : Jurnal Ilmiah Akuntansi Cita Ekonomika: Jurnal Ilmu Ekonomi Jurnal Abdimas Bina Bangsa Jurnal Bisnis Mahasiswa BIP'S : Jurnal Bisnis Perspektif Pattimura Proceeding : Conference of Science and Technology Kupna Akuntansi: Kumpulan Artikel Akuntansi Jurnal Akuntansi Neraca
Kilay, Trisye Natalia
Fakultas Ekonomi Dan Bisnis Universitas Pattimura
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Jurnal Revenue : Jurnal Ilmiah Akuntansi

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PENGARUH FOMO (FEAR OF MISSING OUT) DAN INFLUENCER TERHADAP NIATAN UNTUK MEMBELI PADA E-COMMERCE Radianto, Amelia Josefien Viotty; Kilay, Trisye Natalia
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 4 No. 1 (2023): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v4i1.288

Abstract

This study aims to examine whether there is an influence of FoMO, influencer on intention to buy. The data collection method is through distributing questionnaires to generation Z born from 1996 to 2015 who use social media in Ambon. The sampling technique uses the accidental sampling method. The data analysis method uses multiple linear regression analysis using SPSS statistical tools. The results of this research provide empirical evidence that only influencers have a positive influence on Gen Z's intention to buy on e-commerce in Ambon City. This research failed to find any influence of FoMO on Gen Z's intention to buy from e-commerce in Ambon City.
Co-Authors Amelia Josefien Viotty Radianto Amelia Josefien Viotty Radianto Angela Ruban, Angela Bonara, Ribka Shintia Chrisye Saija Gainau, Paskanova Christi Gomies, Natalia Evernande Hempry Putuhena Joshua Stevanus Poceratu M. Rifkhi Fauzan S Maria D. I. Renleeuw Pattiasina, George Adolfo Radianto, Amelia Josefien Viotty Ribka Shintia Febriarti Bonara Senda Yunita Leatemia Thalya N. Christine Tirza Oktovianti Lenggono Vilencia Christin Salakory YULIAN HERMANUS WENNO Zalni, Zalni