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All Journal NERACA : JURNAL AKUNTANSI TERAPAN JAMBIS : Jurnal Administrasi Bisnis
Hermansyah Hermansyah
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : JAMBIS : Jurnal Administrasi Bisnis

 1 
Analisis Strategi Pengembangan Bisnis Dengan Pendekatan Business Model Canvas Untuk Meningkatkan Penjualan UMKM Cafe Wafa 99 Di Kota Jakarta Selatan Hermansyah Hermansyah; Resti Fitri Aprilia
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 5: Oktober 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i5.3485

Abstract

This research aims to analyze Business Development Strategies that can enhance the sales of ‘Cafe Wafa 99,’ a Micro Small and Medium Enterprises (MSMEs) business located in South Jakarta. The Qualitative Research Method was employed for this study. The research was conducted at ‘Cafe Wafa 99,’ situated at Tebet Utara I Timur Raya No.15, RT.9/RW.10, Tebet Timur, Tebet, South Jakarta, Jakarta 12820. The research data consisted of Primary Data obtained through Observations, Interviews, and Documentation. The research findings indicate that the effective Business Development Strategy to improve the sales of ‘Cafe Wafa 99,’ an MSME, to overcome Barriers and Increase Sales include Implementing Promotional Activities through Social Media. These Strategies are Implemented with the aim of boosting sales for ‘Cafe Wafa 99,’ an MSME, in South Jakarta.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pengguna Jasa Penyewaan Baju Pengantin Studi Kasus Pada CV. Tini Suherlan Jakarta Selatan Dinda Hanako Fadhilah W; Hartono Hartono; Hermansyah Hermansyah
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 2: April 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i2.2495

Abstract

The purpose of this study was to analyze the effect of service quality and price on customer satisfaction at wedding dress rental service CV. Tini Suherlan, either partially or simultaneously.The research used quantitative research. The population in this study were all active customers of CV. Tini Suherlan in 2021. The data collection techniques in this study was a Likert Scale. The sampling techniques was the Roscoe formula with a sample of 30 people, and the data analysis techniques were validity tests, reliability tests, analysis of average respondents’ responses, descriptive analysis of variables, normality test, multicollinearity test, hypothesis test (correlation coefficient, multiple linier regression analysis, t test, F test and coefficient of determination test). The result showed that: 1) Based on the result of the t-test of the service quality variable, the tcount value was 1.491 with significance level of 0.000 > 0.05. This indicates that the dependent variable of service quality individually or partially has a significant and significant effect on customer satisfaction; 2) Based on the results of the t test, it is concluded that the price variable also highly influences customer satisfaction in addition to reliability in providing services to customers and good quality of goods. The value of tcount on the price variable was 0.692 with a significance value of 0.000 > 0.05. This indicates that the price individually or partially has a significant and significant effect on customer satisfaction; 3) Partial test results The F test showed that the service quality and price variables produce an Fcount value of 1.507 with a significance level of 0.000 > 0.05. These results indicate that the quality of service and price together or simultaneously have a significant effect on customer satisfaction.
Co-Authors Dinda Hanako Fadhilah W Hartono Hartono Resti Fitri Aprilia Wahyu Abadi