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All Journal HAYATI Journal of Biosciences Jurnal Ilmu Tanah dan Lingkungan (Journal of Soil Science and Environment) Farmasains : Jurnal Farmasi dan Ilmu Kesehatan JURNAL SAINS DAN TEKNOLOGI INDONESIA Microbiology Indonesia BIOTROPIA - The Southeast Asian Journal of Tropical Biology IPTEK The Journal for Technology and Science Media Farmasi : Jurnal Ilmu Farmasi (Journal Of Pharmaceutical Science) Indonesian Journal of Cancer Chemoprevention Journal of Engineering and Technological Sciences Medika Tadulako INDONESIAN JOURNAL OF PHARMACY Jurnal Fitofarmaka Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Majalah Farmaseutik JRB-Jurnal Riset Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Menara Perkebunan Jurnal Ilmu Kefarmasian Indonesia Journal of halal product and research (JHPR) Daengku: Journal of Humanities and Social Sciences Innovation Kalbisocio: Jurnal Bisnis dan Komunikasi Makara Journal of Science Makara Journal of Technology Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Wahono Sumaryono
Universitas Pancasila
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Journal : Ekobisman : Jurnal Ekonomi Bisnis Manajemen

 1 
PENGARUH PROMOSI PENJUALAN DENGAN PENDEKATAN TRANSAKSIONAL DAN PENDEKATAN NEURO LINGUISTIC PROGRAM TERHADAP MINAT DAN KEPUTUSAN DOKTER DALAM MEMILIH PRODUK DAN IMPLIKASINYA UNTUK PENULISAN RESEP Prihatini, Indri; Sumaryono, Wahono; Bahfen, Faiq
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 5 No 1 (2020): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

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Abstract

Interests are regarded as an intermediary between motivational factors that influencebehavior and indicate how hard a person has a willingness to Interests shows howmuch effort a person is planning to do something in order to produce a decision.Purchasing decisions are a step in the decision-making process in which theconsumer actually makes a purchase. One of the factors that influence the interest ofdoctors to make decisions in prescribing drugs in the hospital is the approachbetween a medical representative with a doctor. This study aims to determine theeffect of promotion with a transactional approach and neuro linguistic approachprogram (NLP) to the decision of the physician in choosing a product and itsimplications for prescription writing. The sample in this research is doctors whowork in Hospital in Jakarta area, amount 80 responder determined by formula Slovin.The type of data used is the primary data taken through the questionnaire. Theanalysis method used is multiple linear regression with doctor's decision inprescribing as dependent variable, while the independent variable is sales promotionin transactional and sales promotion in NLP. The results showed that the mostinfluential factor on physician interest in decision making on prescription writingwas sales promotion in NLP with 33.2% contribution, compared to transactionpromotion transactional which only 5.3%. Therefore, NLP can be a good choice forsales promotion of physicians' interest and decisions in prescribing.
PENGARUH PROMOSI PENJUALAN DENGAN PENDEKATAN TRANSAKSIONAL DAN PENDEKATAN NEURO LINGUISTIC PROGRAM TERHADAP MINAT DAN KEPUTUSAN DOKTER DALAM MEMILIH PRODUK DAN IMPLIKASINYA UNTUK PENULISAN RESEP Prihatini, Indri; Sumaryono, Wahono; Bahfen, Faiq
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol. 5 No. 1 (2020): AGUSTUS
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Interests are regarded as an intermediary between motivational factors that influencebehavior and indicate how hard a person has a willingness to Interests shows howmuch effort a person is planning to do something in order to produce a decision.Purchasing decisions are a step in the decision-making process in which theconsumer actually makes a purchase. One of the factors that influence the interest ofdoctors to make decisions in prescribing drugs in the hospital is the approachbetween a medical representative with a doctor. This study aims to determine theeffect of promotion with a transactional approach and neuro linguistic approachprogram (NLP) to the decision of the physician in choosing a product and itsimplications for prescription writing. The sample in this research is doctors whowork in Hospital in Jakarta area, amount 80 responder determined by formula Slovin.The type of data used is the primary data taken through the questionnaire. Theanalysis method used is multiple linear regression with doctor's decision inprescribing as dependent variable, while the independent variable is sales promotionin transactional and sales promotion in NLP. The results showed that the mostinfluential factor on physician interest in decision making on prescription writingwas sales promotion in NLP with 33.2% contribution, compared to transactionpromotion transactional which only 5.3%. Therefore, NLP can be a good choice forsales promotion of physicians' interest and decisions in prescribing.
Co-Authors . Sriningsih ABDUL RAHEM Achmad Roesyadi Achmad Roesyadi AGUN ERU WIBOWO Agung Eru Wibowo AGUNG ERU WIBOWO Agus Supriyono AHMAD WIBISANA AMARILA MALIK Amarila Malik AMIR MUSADAD Amir Musadad Andika Kristian ASTUTIATI NURHASANAH Astutiati Nurhasanah Bedah Rupaedah Chaidir ., Chaidir CHAIDIR CHAIDIR Defirst Ramadanty Deriawan Deriawan Derriawan Derriawan Derriawan Derriawan, Derriawan Dian Ratih Laksmitawati Diky Mudhakir Djoharsjah Djoharsjah Djuma’ali Djuma’ali, Djuma’ali Djuma’ali Djuma’ali Djuma’ali, Djuma’ali DUDI HARDIANTO Dudi Hardianto, Dudi DWI ANDREAS SANTOSA Dyah Primarini Dyah Primarini, Dyah Eko Sri Wahyuningsih ERWAHYUNI ENDANG PRABANDARI ERWAHYUNI ENDANG PRABANDARI ERWAHYUNI ENDANG PRABANDARI ERWAHYUNI ENDANG PRABANDARI Faiq Bahfen Faizah FARIDAH FARIDAH Fitriani, Johana FITRIANIAR AMRI FRANS D. SUYATNA FRANS SUYATNA Frans Suyatna gusnidar, tutus HENDIG WINARNO Henky Lesmana Henky Lesmana IDAH ROSIDAH IDAH ROSIDAH Idah Rosidah Iha Haryani Hatta INDRA RACHMAWATI Irvan Bastian Iswandi Anas Izul Ariesta Khaswar Syamsu Kosasih Kosasih Kurnia Agustini kurnia agustini KURNIA AGUSTINI KURNIA AGUSTINI Lestari Rahayu MARLIA SINGGIH Marlia Singgih Maryam Muddin T MEITY SURADJI SINAGA MEITY SURADJI SINAGA Mirawati Sudiro Mohamad Sadikin Mohamad Sadikin Nathanael Priltius Nonot Soewarno Nonot Soewarno Novi Henriyati Rahmi Noviyantih, Noviyantih Nurjati Chairani Siregar Nurjati Chairani Siregar NURYATI CHAERANI SIREGAR Nuryati Chaerani Siregar NURYATI CHAIRANI SIREGAR Partomuan Simanjuntak Pertamawati Kartakusumah PRASETYAWAN YUNIANTO Pratiwi Pujilestari Sudarmono Prihatini, Indri R Micho Widyanto R. Micho Widyanto Rahmat Widiyanto Rahmi, Novi Henriyati Ratna, Oktaviani Renanto Handogo Renanto Handogo Rianto Setiabudy Rianto Setiabudy Rifatul Widjhati Rizki Riyadi Triwibowo ROS SUMARNY Ruth Debora Sampurno Sampurno Sampurno Sampurno Semuel Pati Senda Semuel Pati Senda Semuel Pati Senda Silvia Surini Silvia Surini Siti Hafilah Siti Kadarsih Siti Umroh Noor SRI NINGSIH Sri Ningsih Sri Widiastuti, Sri Sri Widyastuti Sri Widyastuti Sri Wilarso Budi Sudirman Yahya SUDIRMAN YAHYA Sumarno . Sumarno Sumarno SYOFI ROSMALAWATI Teuku Tajuddin Tomayahu, Nur Arih Inkiyiendari Trismilah Margono TRISMILAH TRISMILAH Trismilah Trismilah Trismilah, Tun Tedja Irawadi TUN TEDJA IRAWADI TUTUS GUSDINAR Umi Athiyah VANNINA AGUSTINI VINDYATRI WIDAYANTI Wahyu Utami Wahyudi Priyono Suwarso Welfin Dysyandi Wida Rahayu Wiejayanti, Syelvi Yahdiana Harahap YAHDIANA HARAHAP Yazid Bindar Yazid Bindar YENNI BAKHTIAR YENNI BAKHTIAR Yudi Riyanto Yulius Evan Christian Zafrollah, Churiyah