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All Journal Jurnal Indo-Islamika Wacana Hukum Jurnal Teknik Kimia Jurnal Riset Mahasiswa Akuntansi (JRMA) Indonesian Journal of Agricultural Science PAWIYATAN MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar dan Keislaman Proceeding SENDI_U J-PAI: Jurnal Pendidikan Agama Islam Journal of Indonesian Legal Studies Journal of Research and Technology Tibuana : Journal of Applied Industrial Engineering JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Prosiding Seminar Nasional Sains dan Teknologi Terapan JURNAL PENDIDIKAN TAMBUSAI PROGRESIF: Jurnal Hukum Pagaruyuang Law Journal Wiyata Dharma: Jurnal Penelitian dan Evaluasi Pendidikan SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Jurnal Eduscience (JES) Al-Mishbah: Jurnal Ilmu Dakwah dan Komunikasi Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika Jurnal Abdi Insani Journal of Applied Science, Engineering, Technology, and Education ARSY : Jurnal Aplikasi Riset kepada Masyarakat International Journal of Engineering, Science and Information Technology Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Fitrah: Journal of Islamic Education EMTEKA: Jurnal Pendidikan Matematika International Journal of English and Applied Linguistics (IJEAL) JHCLS ELIPS: Jurnal Pendidikan Matematika Journal of Applied Sciences, Management and Engineering Technology (JASMET) Jurnal Teknologi dan Manajemen JEdu: Journal of English Education Muhammadiyah Medical Journal Journal of Language and Health Journal of Education Research Society: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Teknologi Industri Berkelanjutan Edukasia: Jurnal Pendidikan dan Pembelajaran Makara Journal of Technology MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar dan Keislaman Journal of Learning Improvement and Lesson Study Jurnal Pendidikan Islam Bisma : Business and Management Journal Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Journal of Law, Environmental and Justice Kanun: Jurnal Ilmu Hukum Journal of Law Justice Jurnal MedScientiae Maharot : Journal of Islamic Education JIMAD : Jurnal Ilmiah Multidisiplin Jurnal Pengabdian Hukum Indonesia
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Journal : Tibuana : Journal of Applied Industrial Engineering

THE EFFECT ANALYSIS OF MARKETING MIX ON PURCHASE DECISIONS AND CUSTOMER LOYALTY USING STRUCTURAL EQUATION MODELING METHOD Suparto, Suparto
Tibuana Vol 3 No 02 (2020): Tibuana
Publisher : UNIPA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tibuana.3.02.2560.23-28

Abstract

Distros have been known by the general publicespecially millennial who are fond of the brandor brand image of a product. The number ofvery tight competition makes Lollypop ShopSurabaya as one of the distributions that are inneed of designing the right marketing strategy.The purpose of this study was to determine theeffect of 4P marketing mix variables consistingof products, price, place and promotion ofpurchasing decisions and customer loyalty asa consideration of business owners indetermining marketing strategies. Dataanalysis was performed using the StructuralEquation Modeling (SEM) method whichinvolved 120 respondents obtained from thepurposive sampling method. The results of theanalysis show that product and promotionvariables have a positive and significant effecton purchasing decisions. Price and placevariables have a positive but not significanteffect on product purchasing decisions.Product variable is the variable that mostinfluences the purchasing decision of LollypopShop Surabaya products with product variantsas the indicators most desired by consumers.
APPLIED PRODUCTIVITY MEASUREMENT WITH OBJECTIVE MATRIX (OMAX) METHOD (Case Study: Service Department in PT. Astra International Tbk Auto 2000 - Kenjeran Branch) suparto, suparto
Tibuana Vol 2 No 02 (2019): Tibuana
Publisher : UNIPA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tibuana.2.02.1926.26-30

Abstract

Astra International Tbk. Auto 2000 branch Kenjeran is a company department in sales, service and spare parts services. To evaluate the productivity in the service department for this time, it is necessary to measure productivity properly and correctly because productivity measures can be used as material for consideration in carrying out an upcoming productivity planning. This research was conducted in January-December 2013. The productivity method used is the Objective Matrix (OMAX) method. From the results of productivity measurements, it is known that the best productivity occurs in July, which is equal to 768.8, well above the standard value of 300. The worst productivity occurred in February, which amounted to equal 174,8. From the achievement of the score it can be seen that the criteria that do not contribute to the productivity index are criteria 1, namely the comparison between unit handling and the use of working hours because it has the smallest score to equal 47. The strategy for increasing productivity is to evaluate the causes of decreasing productivity in the lowest criteria.
Co-Authors A Admiral A'Yun, Qurotul Abas Sato Abiyyu, Muhammad Rofi’ Achmad Chusnun Ni'am Achmad Maulidi Ade Dharmawan Adi Nugroho Adinda, Fadhel Arjuna Admiral , Admiral Afriani, Selvi Akbar, Aryo Akhmad Sodiq Alanshori, M. Zainuddin Ali Djamhuri Alif, Ummina Nurus alim, Aip Nur Amahala, Ainur Rahmania Dj Anny Mulyani Anwar Made ARDIANSYAH ARDIANSYAH Ariyanti, Ulfa Dwi Ayu, Nur Azeryan, Vitho Bagaskara, Satria Bahri, Wawan Saepul Barriroh, Hurril Budiono, Wahyu Bujono, Purwo Chusnah, Nuning Isfa' Nisaul Daud, Muhammad Burhanuddin Dewi, Risty Christina Dwi Pratiwi Markus, Dwi Dwicahyani, Anindya Rachma Efendi Ibnususilo Ellydar Chaidir, Ellydar Emalia, Elena Sandra Erdhianto, Yoniv Erdianto, Yoniv Erlinda Ningsih, Erlinda Esanov, Azamat Esirgapovich Evi Yuliawati Faishal Taufiqurrahman Fasihuddin, Achmad Fahmi Fitria Salsabilla Irzayana Gatot Basuki HM Ginda Ginda Hadi Tuasikal Hastawati Chrisna Suroso, Hastawati Chrisna Heni Susanti, Heni Henny Tannady Tan Heri Susanto Hermawan, Stepanus Maman Hidayati, Zuhriyyah Indra, Adam Malik Istia, Mieke Joseba Jamhari Jamhari Jhovanny, Anggie Karo-Karo, Imron Azhari Kurniasih, Esy Kusaeri Kusaeri Laili, Hidayatul Nur Layanto, Nicolas Lisanul Uswah Sadieda Lubis, Ardiansyah Lukmandono Luluk Mawardah Mahmudi, Adi Alfi Malyuna, Sita Isna Mannan, Abd Marcel Antoni Markus Anda Misbahul Munir Mohammad Hamdani, Mohammad Monica Cherlady Anastasia Muarofah, Ulfiatul Mudhofar, M. Muhammad Zuhdi Muhartono, Aris Mukti, Ajeng Risky Mukti, Gatot Basuki Hari Mustikasari, Yeni Ratu Nabila, Sheila Nafisah, Khudrotun Namazovna, Sultanova Dilshoda Ni Luh Putu Hariastuti Normurotovna, Zamira Esanova Novianti, Finna Nur Nur Alimah, Nur Nur Rahmawati Nuri Aslami Oktiana, Puja Erwinda Palallo, Alief Asyur Prastian, Lutfi Dwy Rahmayanti, Jesica Dwi Ramadhani, Alifia Raniya, Pudyas Tataquna Ratnasari, Erna Rizkullah, Wafi Rezha Rony Prabowo Rudy Ciulianto, Rudy Saifatur Rusli, Saifatur Salsabila, Zuha Prisma Sambera, Ongky Santos, Jose Gama saputra, ananda adik alam Sari, Reanita Rachmanda Sasongko, Sukendro Broto Sentot Purboseno Shodiq, Ahmad Silmi, Thoriq Aji Siriwa, Sultan Yosua Suhartini Suhartini Sulistyo Sulistyo Sulthon, Ali Suparjo Syadiyah, Lailatus Syaifur rahman Syarifah, Himatus Takdir, Ahmad Taqiyuddin Tamami, Badrut Ulul Azmi Valentia Josephine, Clara Wahyudianto, Dimas Nur Wardhani, Galuh Rachma Wijanarko, Irfan Pandu Willian, William Winata, Deadora Wirawan, Andre Valiant Witriyanti, Siska Nur Woodward, John Yanuar, Kukuh Eska Yuliharti Yuliharti Yuni Arrifadah, Yuni Yusanto, Deni Okta Yusanto, Deni Okta Zahidi, Salman Zaitun Zaitun Zakir, Muhammad Nur Ahsan Zakiyyah, Intan