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All Journal JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang ATAVISME JURNAL ILMIAH KAJIAN SASTRA BERITA BIOLOGI METASASTRA: Jurnal Penelitian Sastra Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Jurnal Ilmiah Edunomika (JIE) Jurnal Bébasan Jurnal Ilmiah Manajemen Kesatuan International Journal of Islamic Business and Management Review Management Science Research Journal Jurnal Ekonomika Dan Bisnis Journal of Artificial Intelligence and Digital Business West Science Journal Economic and Entrepreneurship Management Studies and Business Journal Majalah Ilmiah Bahasa dan Sastra
Asep Supriadi
Balai Bahasa Bandung, Jalan Sumbawa 11 Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : West Science Journal Economic and Entrepreneurship

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Analysis of the Application of Operational Management in Manufacturing Companies in Bandung City: The Effect of Production Efficiency, Product Innovation, and Customer Satisfaction on Financial Performance Suseno, Bambang Dwi; Sugianto, Efendi; Purnamasari, Eva; Supriadi, Asep
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.354

Abstract

The operational management of manufacturing companies in Bandung City plays a pivotal role in shaping their financial performance. This quantitative research aimed to analyze the implementation of operational management, with a focus on production efficiency, product innovation, and customer satisfaction, and their effects on financial performance. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to assess these relationships. The research involved a sample of 130 manufacturing companies, spanning various sizes. The study found robust support for the following hypotheses: production efficiency positively influences financial performance, product innovation has a positive impact on financial performance, higher customer satisfaction is associated with improved financial performance, and there are significant interdependencies among production efficiency, product innovation, and customer satisfaction, collectively affecting financial performance. The findings emphasize the need for a holistic approach to operational management, innovation, and customer-centric strategies in manufacturing companies. These results provide valuable insights for managers and policymakers in Bandung City, offering practical recommendations for enhancing financial performance in the manufacturing sector.
Exploring the Role of Influencer Marketing and Word of Mouth on Purchasing Decisions with Consumer Trust as a Moderating Variable: Quantitative Analysis Study on E-Commerce Market in Banten Province, Indonesia Supriadi, Asep
West Science Journal Economic and Entrepreneurship Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i09.429

Abstract

This study explores the complex relationships between word-of-mouth, customer trust, influencer marketing, and their combined effects on buying decisions in Banten's e-commerce markets. Data from 195 online shoppers were examined using Structural Equation Modelling with Partial Least Squares (SEM-PLS). The study finds a strong correlation between consumer trust, word-of-mouth, influencer marketing, and purchase decisions. One key component that emerged was consumer trust, which moderated the impact of word-of-mouth and influencer marketing on purchase decisions. The results provide useful information for companies looking to maximize marketing plans in the particular setting of Banten's e-commerce environment.
Co-Authors Ahmad, Mamad Ali Asgar Amalia, Fara Dela Tasya Aminuyati Chrisna Djaya Mungok Darmika, Andi Muhammad Trisna Yudi Degdo Suprayitno Ganika, Gerry Hapsari, Paramesthi Wulan Kartasih, Asih Kunda, Asri Monica Feronica Bormasa Muliyati, Muliyati Mulyani, Ana Susi Mulyaningsih Mulyaningsih Mushida, Nazla Musran Munizu Nupus, Hayati Purnamasari, Eva Rahmatullah, Nana Rosita Hermiyati Sono, Mohammad Gifari Sugianto, Efendi Sugiardi, Sigit Suseno, Bambang Dwi Swissa, Indira Ratu Trisdyani, Henna Utami, Eva Yuniarti Veithzal Rivai Zainal Yanto Azie Setya, Yanto Azie