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All Journal SOROT: Jurnal Ilmu-ilmu Sosial Berkala Ilmiah Pertanian Jurnal Sosial Ekonomi Pertanian Jurnal Penelitian Hutan Tanaman Jurnal Penelitian Tanaman Industri Cannarium (Jurnal Ilmu-ilmu Pertanian) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura AGRARIS: Journal of Agribusiness and Rural Development Research Caraka Tani: Journal of Sustainable Agriculture JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Kreativitas PKM JURNAL PANGAN Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat INTEGRITAS : Jurnal Pengabdian Budimas : Jurnal Pengabdian Masyarakat Jurnal Penelitian Tanaman Industri (Littri) Jurnal Pengabdian pada Masyarakat Kepulauan Lahan Kering Jurnal Ilmiah Agribios Benchmark Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi KREATIF: Jurnal Pengabdian Masyarakat Nusantara Agrikan: Jurnal Agribisnis Perikanan Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Riset Rumpun Ilmu Tanaman Jurnal Masyarakat Mengabdi Nusantara Jurnal Abdimas Terapan JAMAS: Jurnal Abdi Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Journal Of Agribusiness, Social and Economic Kubis Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia Innotech DIGIMAS: Jurnal Transformasi Digital Masyarakat
Agus Supriono
Program Studi Agribisnis Fakultas Pertanian Universitas Jember
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : DIGIMAS: Jurnal Transformasi Digital Masyarakat

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The Implementation of Digital Marketing in Culinary Businesses in Kebonsari - Jember: Penerapan Digital Marketing pada Usaha Kuliner di Kebonsari - Jember Tiffany Rahma Abdillah; Supriono, Agus; Setyawati, Intan Kartika; Hariyono, Kacung; Sunartomo, Aryo Fajar; Putri, Maharani Karunia
Jurnal Transformasi Digital Masyarakat (DIGIMAS) Vol. 1 No. 3 (2025): DIGIMAS: Transformasi Digital Masyarakat
Publisher : Fakultas Ilmu Komputer, Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/digimas.v1i3.6370

Abstract

With the rapid development of technology, the business world has now entered digital marketing, often referred to as digital marketing. This marketing utilizes social media and internet-based platforms to market products. One of the economic strengths that has been supporting the Indonesian economy is the presence of Micro, Small, and Medium Enterprises (MSMEs). The implementation of digital marketing opens up significant opportunities for MSMEs to capitalize on it. Culinary MSMEs in Kebonsari Village, Jember Regency, East Java, are experiencing challenges in running their businesses, particularly in marketing, which has previously been carried out only through conventional methods. Therefore, training is needed on the use of digital marketing and the creation of engaging content. The goal of this activity is to provide knowledge about the importance of digital marketing in product marketing and how to create creative content to build product branding. Digital marketing can be implemented using social media platforms like Instagram and online platforms like Grab (Grabfood) and Gojek (Gofood). Community service activities are carried out for one month with a different agenda each week. The stages carried out include (1) Location survey and identification of problems experienced, (2) Training in the use of social media and training in taking photos/videos, (3) Assistance in the use of social media and training in taking photos/videos and (4) Monitoring and evaluation of activities. The results of these activities are (1) Problems were found, namely a decrease in sales turnover of culinary businesses because marketing so far still uses conventional methods, (2) Culinary MSME actors know and apply digital marketing by using social media Instagram and online platforms such as Grab (Grabfood) and Gojek (Gofood), (3) Culinary MSME actors have expertise in taking photos/videos as promotional media. With this training activity, culinary MSME actors as the target of the activity feel helped because with this program they can understand what digital marketing is and how to implement it.
Inovasi Literasi Digital Melalui Digital Library Dan Pojok Literasi Meidiana Purnamasari; Supriono, Agus; Suwali, Suwali; Evita Soliha Hani; Joni Murti Mulyo Aji; Djoko Soejono
Jurnal Transformasi Digital Masyarakat (DIGIMAS) Vol. 1 No. 3 (2025): DIGIMAS: Transformasi Digital Masyarakat
Publisher : Fakultas Ilmu Komputer, Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/digimas.v1i3.6378

Abstract

Perkembangan teknologi informasi pada era Revolusi Industri 4.0 yang berlanjut menuju Society 5.0 membawa implikasi signifikan terhadap berbagai sektor, termasuk sektor pendidikan. Transformasi digital menuntut tenaga pengajar maupun siswa untuk memiliki kemampuan literasi digital yang memadai agar mampu beradaptasi dengan perubahan pola pembelajaran. Namun, keterbatasan akses sarana pembelajaran dan kesenjangan literasi digital masih menjadi hambatan dalam menciptakan proses belajar yang optimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas guru dan siswa melalui inovasi literasi berbasis teknologi dalam bentuk Digital Library dan Pojok Literasi, sekaligus memperkenalkan pemanfaatan media pembelajaran digital. Hasil kegiatan menunjukkan bahwa guru dan siswa mampu mengoperasikan Digital Library dan media pembelajaran digital secara efektif sehingga mendorong peningkatan kualitas pembelajaran, penguasaan teknologi, serta penguatan kompetensi literasi digital yang relevan dengan kebutuhan pendidikan di era Society 5.0.
Co-Authors A. Syaffari Kosasih Achmad Ilham Tohari Adi, Ad Hariyanto Agustina, Titin Ahmad Zainuddin Alfian Pradiknatama Amaliya, Arina Amam Amam, Amam Andika, Fajar Anik Suwandari Ariq Dewi Maharani Aryo Fajar Sunartomo Asyrofi Asyrofi Ati Kusmiati Auliyana, Sania Azilla, Erina Nur Bagus Kuntadi, Ebban Binta Islami Amnimarlianda Cahyoadi Bowo Cindera Rosa Damascena Damascena, Cindera Rosa Despita Maharani, Mutiara Ria Devara Efendy, Tafvian Devyana Dwi Ratnasari Dimas Bastara Zahrosa Djoko Soejono Dora Eka Mawangi Ebban Bagus Kuntadi Edwin Tri Maulana Elma Oktavian Evita Soleha Hani Evita Soliha Hani Faidah, Ainun Faisyatul Hilmiyah farionita, inge mayusi Fauziyah, Diana Hani, Evita Soleha Hapsari, Triana Dewi Hasanah, Julita herwanto Himawan, Fadhli Nur I Gusti Bagus Wiksuana I Ketut Suada Ibana, Indah Ibanah, Indah Imam Syafi'i Indah Ibanah Indah Ibanah Intan Kartika Setyawati Joni Murti Mulyo Aji Julian Adam Ridjal Julita Hasanah Kacung Hariyono Khasan, Ahmad Fatikhul Khoirussoifan, M. Riky Luh Putu Suciati Maharani, Ariq Dewi Maulana, Edwin Tri Meidiana Purnamasari Meidiana Purnamasari Moh. Aji Prasetyo Mohammad Rondhi Mohammad Rondhi Muhammad Thufeil Ahsani Taqwim Muhlis, Abdullah Mustapit Mustapit Muta ‘Awifa Mutiara Balquis Pamuji Nafilah, Kamilah Abidatun Nindia Megareta Noerkumala Nisyak, Umi Khoirun Nugraha, Enrico Aditya Nur Halimah Pantarei, Nur Muhammad Tirto Pradiptya Ayu Harsita Putri Fitria Soleha Putri, Maharani Karunia Rachmat Udhi Prabowo Ramadaniyah, Irma Wahyu Ratnasari, Devyana Dwi Rena Yunita Rahman Rena Yunita Rahman, Rena Yunita Riza Oktafiyani Rizky Yanuarti Rizqiyatul Halaliah Rofiu Sisil Annisa Rokhani Rokhani Rokhani, Rokhani Rosyadi, Mohammad Ghufron Rudi Hartadi Rudi Wibowo Rudi Wibowo Safari Kosasih Sari, Sasmita Siti Qomariyah Soetriono Soetriono Soliha Hani, Evita Sri Wahyuni Sugeng Raharto sunardi sunardi Sunardi Sunardi Susanto, Angga Dedi Suwali Syaiful Anwar, Agus Setiadi, Suwali, Syamsul Arifin Tiffany Rahma Abdillah Titin Agustina Tri Haryadi, Nanang Tuti Herawati Wulandari, Lilik Dwi Yanuarti, Rizky Yanuarti, Rizky Yoga Yuniadi Yuli Hariyati Yuli Hariyati Yuli Haryati ZA, Saida Zainurossalamia Zahrosa, Dimas Bastara Ziana Alviani