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All Journal JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Bisma: Jurnal Bisnis dan Manajemen Jurnal Ilmiah Inovasi Jurnal Studi Guru dan Pembelajaran Jurnal Sains Manajemen dan Bisnis Indonesia Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Pengabdian Masyarakat Akademisi Acitya Wisesa: Journal of Multidisciplinary Research VALUE: Journal of Business Studies JPMA Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Relasi : Jurnal Ekonomi Jurnal EKOBIS (Kajian Ekonomi dan Bisnis) Journal of Professional Education Prosiding Seminar Nasional Ilmu Hukum eJEBA
Imam Suroso
Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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Journal : Relasi : Jurnal Ekonomi

 1 
PENGARUH ATRIBUT, SIFAT DAN WAKTU PADA SPOT IKLAN DIAPET TERHADAP MOTIVASI DAN LOYALITAS MEREK PADA PT. RADIO SURYA BOJONEGORO Imam Suroso
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.45

Abstract

Advertising by radio broadcast is a kind of promotion strategy to get closer brands to their customer and for reach up sale power. Advertising production on media radio have special character which is different with another media. The way to get success on promotion by media radio can be depends on loose spot’s attributes, characteristics and duration. Precise of this research is Diapet’s loose spot which broadcasted on PT. Radio Suryo Bojonegoro aim of this research are to know direct and indirect impact of loose spot’s attributes, characteristics and duration to motivation, also to know those impact to brand loyalty. This research is an explanatory research and use survey method. The population are Bojonegoro’s citizen who are Surya Radio’s listeners, listen Diapet’s loose spot and got loyal to Diapet Brand. Sample have taken by stratified proportional sample and gotten 110 sample. This research is using description analysis and Structural Equation Model (SEM) for data analysis method. Variable of this research are loose spot’s attributes, characteristics  and duration  as exogen variable, brand loyalty as endogen variable also motivation as intervening variable. Summary of this reasearch is showing that loose spot’s attribute, character and time have direct and indirect impact to brand merk.
PENGARUH SERVICE QUALITY, CUSTOMER VALUE, CITRA PERUSAHAAN DAN SWITCHING COST TERHADAP LOYALITAS KONSUMEN DENGAN EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING PADA PT ASURANSI JASINDO KANTOR CABANG JEMBER Angkat Samekto; Imam Suroso; Dessy Wulandari
RELASI : JURNAL EKONOMI Vol 12 No 2 (2016)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v12i2.95

Abstract

The aim of this study was to examine the effect on service quality, customer value,corporate image on experiential marketing PT Asuransi Jasa Indonesia; to examine theinfluence of service quality, customer value, corporate image, switching cost oncustomer loyalty PT Asuransi Jasa Indonesia and to examine the effect of experientialmarketing on customer loyalty PT Asuransi Jasa Indonesia. The object under study is acustomer of PT Asuransi Jasa Indonesia. This study was to describe the facts and to testthe hypothesis to see relationships between variables, The design of this research studyexplanation (explanatory research / confirmatory research). Sampling technique usedin this study was purposive sampling. The population in this study is limited to the retailconsumer segment is the insurance services PT.Asuransi Jasindo Jember fire insurancepolicy holders, vehicle insurance and miscellaneous insurance in 2013 , amounting to986 people.
DINAMIKA RESELLER PADA ONLINE SHOP JAM TANGAN JURAGAN7AM Puji Lestari Reski Fitriani; Mohamad Dimyati; Imam Suroso
RELASI : JURNAL EKONOMI Vol 14 No 1 (2018)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v14i1.248

Abstract

A significant increase in internet usage provides a great opportunity for online business activists. According to a survey in 2016 there are 132.7 million Indonesians are connected to the internet of a total population of 256.2 million people, with a percentage of 77% of the amounts that do online shopping. Increasing the number of internet users it also affects the online shop juragan7am, which is growing. This research is a qualitative research with phenomenology model. The selection of informants using non-random-sampling or nonprobability sampling method of 9 informants. Sampling technique used is Accidental Sampling technique. The result of this research is motivation of entrepreneur become motivation which is informant as a reseller. Price and marketing media has no influence on the dynamics of reseller that occurs in online shop juragan7am. Keywords: reseller, motivation, online shop, entrepreneur, phenomenology.
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN DAN WORD OF MOUTH PERUSAHAAN CONATO DI JEMBER Mochammad Nasirudin; Diah Yulisetiarini; Imam Suroso
RELASI : JURNAL EKONOMI Vol 14 No 1 (2018)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v14i1.250

Abstract

This research is a confirmatory and explanatory research at three outlets of Conato bakery in Jember. The data used in this study is the primary data obtained through the distribution of questionnaires. The population in this study were all consumers of three outlets of Conato in Jember. The number of samples used 135 samples. The technique or method of sampling used is proposive random sampling. The analysis model used in this research is Structural Equation Modeling (SEM) analysis. The results of this study indicate that the brand image is the variable of the greatest influence on customer satisfaction. Consumer satisfaction significantly affects the word of mouth of consumers from outlets of Conato in Jember. Product quality, price and brand image through customer satisfaction as intervening variable can increase the influence on word of mouth. These results can be concluded that consumer satisfaction is the most important variable role in consumer behavior research in making purchases at stores Conato in Jember. Keywords: Product Quality, Price, Brand Image, Consumer Satisfaction and Word of Mouth
Analisis Swot Sebagai Landasan Dalam Menentukan Strategi Pemasaran Pada Rameyza Tour & Travel Bondowoso Dwi Andri Risqianto; Imam Suroso; Ridwan Iskandar
RELASI : JURNAL EKONOMI Vol 14 No 2 (2018)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v14i2.266

Abstract

This study aims to determine alternative marketing strategies and their implications for marketing Rameyza Tour & Travel Branch Bondowoso. Analytical method used is SWOT analysis. Internal factor analysis (IFAS) and external factors (EFAS) are used to determine the firm's position through the quadrant table. IE Metrics and SWOT Metrics are used to determine marketing strategic formulations that are appropriate to current corporate conditions. The results showed that Rameyza Tour & Travel Bondowoso Branch is in quadrant V, this means marketing strategy that must be done is horizontal innovation strategy that is in applying its strategy focused on the addition or improvement to the implementation of the function of each activity in the business unit of Tour & Travel service . In the description of SWOT metrics, there are several alternative marketing strategies such as: 1) Improving partnership with institutions and schools, 2) Increasing online promotion to expand market, 3) Promoting promotion especially service for private tour and attracting foreign tourists. 4) Maintaining continuous service quality, 5) Expanding the market by adding products sold, such as aircraft ticketing service, and railways as a productdiversified form. Keywords: SWOT, Marketing, Strategies
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Muhsyi Abdullah, Jihan Jannata Afini, Vivin Agung Budi Sulistiyo Alif Mirzania Alvan Sidiq Asbullah AMALIYAH, FITRI Ana Mufidah Andi Sularso Andi Sularso Andre Nanda Anggraini, Hilwa Angkat Samekto Aras Tulip Ardiansah, Wisnu Ardiansyah, Mochamad Wildan Arubina Bangsawan Bambang Irawan Biondi Prasadha Priyadhana Choirunnisa' Kurnia Safitri Deasy Wulandari Dessy Wulandari Dewi Prihatini Diah Yulisetiarini Dimas Firman Kurniawan Dimas Firman Kurniawan, Dimas Firman Dini Optimasi, Dini Dinna Dewi, Almas Farah Dwi Andri Risqianto Eka Bambang Gusminto Elok Sri Utami Evrylia Tri Purnama Sari Firgini Kuntoro Fitri Indah Sari Fitriani, Andini Nisya Furqoni, Deurucci Sabda Gde Made Oki Pranajaya Gusti Ayu Wulandari Hari Sukarno Hendra Musa Husnan, Abdul Indah Mawarni Indarto, Erik Wahyu Istiqomah, Latifah Ketut Indraningrat Khairuddin Khanifatul Khusna Lilik Farida Maemonah, Maemonah Mahdi Hendrich Maknun, Lu'lu'il Marita Pratisila Masnoni Melisa A Putri Mirzania, Alif Mirzania Mochammad Nasirudin Mochammad Rohman Antoni Mohammad Dimyati Muhajir, Mohammad Iqbal Muhammad Deni, Muhammad Nanda Revita Nelly Novi Puspitasari Nurhayati Nurhayati Nurhayati Nurhayati Nurul Qomariah Nurullah Hidajahningtyas Nurullah Hidajahningtyas, Nurullah Prasetyaningtyas, Susanti Puji Lestari Reski Fitriani Putri, Erina Minanda R. Andi Sularso R. Andi Sularso Rachmatul Istiqomah Ridahanum Akadjaja Ridwan Iskandar Roy Saleh Rudyanto, Tomy S. Sugiharto Salampessy, Haris Salma Fauziyyah Sri Wahyu Lely Hana Sudarna SUDARYANTO SUDARYANTO Susanti Prasetiyaningtiyas Suwandi Suwandi Tutik Pebrianti Vivin Avini Wishinta, Anisya Yudistya Zein Ghozali