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All Journal Jurnal Ilmiah Mahasiswa FEB Holistic Journal Of Management Research JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat EconBank : Journal Economics and Banking Jurnal Karinov Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review AMAR (Andalas Management Review) Jurnal Pengabdian kepada Masyarakat Nusantara Devotion: Journal of Research and Community Service Jurnal Abdi Masyarakat Indonesia International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Science and Society (IJSOC) Jurnal Minfo Polgan (JMP) Journal of Social Research Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Accounting Research, Organization and Economics (JAROE) Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial Sasambo: Jurnal Abdimas (Journal of Community Service)
Nanang Suryadi
Brawijaya University, Malang, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Journal : JAM : Jurnal Aplikasi Manajemen

 1 
Kecenderungan Etnosentrisme, Sikap, dan Intensi Konsumen dalam Membeli Produk Sepatu Buatan Usaha Kecil dan Menengah (UKM) Nanang Suryadi; Dimas Hendrawan
Jurnal Aplikasi Manajemen Vol 8, No 2 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to identify the tendency ethnocentrism, attitudes, and intentions of consumers in buying shoes product which is made by Small and Medium Enterprises (SMEs) using the concept of ethnocentrism. Ethnocentrism is a sociological concept first introduced by Sumner (1906) which refers to attitudes, beliefs, standards, and the excessive behavior of a personfor something in environment. Shimp and Sharma (1987) says that consumers who are etnocentric consumers who have views about the suitability and moral in buying behavior of foreign products.The sample for this research is 232 students Faculty of Economic, University of Brawijaya. Descriptive statistical methods using frequency distribution, cross tabulation method (crosstabs), and chisquare test of independence are used to analyze data. From this research, it found that there is a tendency of ethnocentrism among students of the Faculty of Economics, University of Brawijaya in selecting at a product. The results also showed that students who have a tendency of ethnocentrism, moderate, and non-ethnocentrism have a positive attitude toward Small and Medium Enterprises. This is evidenced by the students intention to buy Small and Medium Enterprises shoes product, but by considering the factors at affordable prices, quality products, attractive models which is up to date, as well as earned income.Keywords: ethnocentrism tendency, attitudes, intentions
Kajian tentang Pengaruh Brand Community Integration pada Loyalitas Merek Anggota IM3 @ School Community di SMAN 8 Malang Primi Puspita Ramadhania; Nanang Suryadi
Jurnal Aplikasi Manajemen Vol 9, No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Objective of this research is to know and analize the effect of brand community integration to brand loyalty of IM3@scholl community members in SMAN 8 Malang, simultaneosly and partially and to know which variable plays the dominant role. The result of multiple regression analysis shows that simultaneosly, brand community integration variables( product, brand, company, other customers) affects brand loyalty variable in a positive and significant way. Partially, brand and other customer variables affect brand loyalty significantly, while product and company do not affect brand loyalty. The dominant variable in affecting brand loyalty is brand variable.Keywords: Brand Community Integration, brand loyalty, IM3 @ School Community.
INITIAL IDENTIFICATION FOR DEVELOPMENT VALUE CO-CREATION TRIADIC BUSINESS MODEL INNOVATION: THE CASE OF MALANG COFFEE INDUSTRY Suryadi, Nanang; Anggraeni, Rila; Permadi, Fajar
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.14

Abstract

This study aims to identify the relationship between the three actors (triadic) in creating value in the coffee industry in Malang. The relationship in the coffee industry involves suppliers (coffee farmers), sellers (coffee shops), and consumers. The expected novelty and technological breakthrough is the development of Value Co-Creation Triadic Business Model Innovations. This business model innovation is based on a collaborative and innovative process of creating, delivering, and capturing value (value co-creation) by involving 3 (three) main actors in the coffee industry. This business model innovation can be used as a foundation to create value propositions and revenue streams for actors in the coffee product value chain to face and win the competition. Besides, it will increase the role of coffee as one of the agricultural products that will be the leverage of the Indonesian economy.
THE MOTIVATION AND THEIR EFFECT ON TEACHER PERFORMANCE: THE MEDIATION ROLE OF WORK EXPERIENCE Wahyudi, Yuda Putra; Armanu, Armanu; Suryadi, Nanang
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.12

Abstract

This study aims to analyze the effect of motivation on performance mediated by work experience. Teachers at State Junior High Schools are the population in this study. The sampling technique used a purposive sampling method with 321 teachers as respondents. The technique used is Partial Least Square. The analysis results show that: Motivation has a significant positive effect on performance; Motivation has a significant positive impact on work experience; Work experience has a significant positive effect on performance; Work experience significantly mediates the effect of motivation on performance. The implication of this research is to have a suitable influence on motivation the public junior high school teachers in the Malang district should continue to be encouraged by using an approach to success expectations, value implications and potential costs of implementing professional development so that they always have motivation at work. Expectations of success, value implications, and potential costs of implementing professional development will be met. Teachers can play a role in terms of providing support. Teachers have more enthusiasm and encouragement in their work and can show performance. Work experience can also act as a mediating variable; principal collaboration and partnerships with out-of-school institutions are forged, and learning collaboration supports performance. Motivation provides encouragement and efforts to do work to contribute to new work experiences and individual performance towards organizational performance.
Sharia Retail Store Service Standards Based on Customer Preferences in the Cooperative Ecosystem Hakim, Abdurrahman; Suryadi, Nanang; Huda, Choirul
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.05

Abstract

Cooperative-based Islamic retail businesses need to measure and improve their service performance to increase customer satisfaction to be superior in competitive markets. The adaptation of the SERVQUAL (service quality) measurement to the RSQS (retail service quality scale) scale has no sharia and co-operative dimensions. Therefore, the RSQS scale needs to be adapted to be SC-RSQS (Sharia_Co-operative_Retail Service Quality Scale) with the addition of sharia and cooperative dimensions. This adaptation has been validated by the panel of experts. On the other hand, SERVPERF (service performance) serves as a solution to the SERVQUAL weaknesses in measuring service performance. Satisfaction- and dissatisfaction-causing factors can be classified using Kano's Model. Records of consumer desires are needed to qualitatively fill deeper substances, which are analyzed using coding analysis. The integration of SC-RSQS in SERVPERF and Kano's Model was emphasized in this paper and was clarified using the coding analysis of customer records. This paper aimed to measure service performance, categorize customer requirements, and identify things that need to be considered in improving the performance of the 212 Mart cooperative retail store service in South Jakarta, Indonesia. The results show the level of satisfaction of cooperative members as the main consumers of this business is lower than non-cooperative members, 87% of customer requirements are in one-dimensional category, and the potential for customer dissatisfaction is higher than the potential satisfaction. 212 Mart must give cooperative members greater benefits than non-cooperative members, be more sensitive in providing services, and try to be more communicative with customers, especially cooperative members.
From Sustainability Practice, Lovemark, Engagement, to Fast Fashion Loyalty Stage: Gender as Moderation Pranoto, Danu Eko; Hussein, Ananda Sabil; Suryadi, Nanang; Wu, Hung-Che
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Changes in consumer behavior that prioritize the sustainability agenda have challenged the fast fashion sector to grow without becoming enemies of the environment while maintaining their loyal customers. Therefore, this study aims to increase fast fashion brand loyalty through perceived sustainable marketing, with the mediation of brand love, brand respect, brand engagement in self-concept, and gender moderation. Data were collected through a survey method using questionnaires, and 260 respondents were obtained. The data were analyzed using SEM-PLS. The results demonstrate that perceived sustainable marketing is a precursor to love, respect, engagement, and loyalty. Brand loyalty is influenced by brand respect and engagement, but not by brand love. Moreover, brand engagement is influenced by brand love and respect. Theoretically, this study describes a brand-customer relationship model, from perceived sustainability to the loyalty stage. Unfortunately, gender cannot moderate that relationship. However, practically, this study shows that fast fashion marketers should consider women more likely to consider sustainability campaigns important in influencing the loyalty they give to brands, compared to men.
Pengaruh Service Quality, Customer Satisfaction dan Switching Cost terhadap Customer Loyalty (Studi pada Pelanggan Telepon Bergerak di Kota Malang) Abdurrahman, Taufiq; Suryadi, Nanang
Jurnal Aplikasi Manajemen Vol. 7 No. 1 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.559 KB)

Abstract

For last few decades we have witnessing the rise of mobile telecommunication industries in Indonesia. High tension level of competition has forced service providers to formulate way both to gain profit and to make their customer stay loyal. Each provider competing through their quality and their price since the Indonesian market were sensitive to price. Many promotional advertising were made in order to attract new customers and make existing customers remain loyal. Theoretically satisfactions were proved affecting customer loyalty. This research was made to identify whether Service Quality, Customer Satisfaction and Switching Cost could affect the Customer Loyalty.
Co-Authors A.Pandu Wirawan Abdurrahman Hakim Ainur Rofiq Ainur Rofiq Ananda Sabil Hussein Andarwati Andarwati Andrian Wahyu Laksono Annisa Aulani Kusnadi Armanu Armanu Armanu Armanu Armanu Armanu Thoyib Armanu Thoyib Armanu, Armanu Baistia, Salisa Dzikroh Bhaskoro, Haryo Choirul Huda Choirun, Annisa’u Chyntia Putri Alifah Baskoro Dedy Dewi Harmila Sari Dimas Hendrawan Eka Bio, Muhammad Judhanto Fasieh, Muhammad Fajrul Islam Fatchur Rohman Febriandaru Kurniasih Fitriyana, Nurul Amalia Francisca Alfarah Gerardea Gaotami, Elsa Grimonia, Raissa Gulam B, Muhammad Irsyad Hakim, Abdurrahman Hakim, Abdurrahman Handojo, Rubi Hanif Mutiara Rohmah Hardiatno, Aris Haryo Bhaskoro Hidayat, Bambang Samsul Imam Santoso Inneke Olia Situmorang Islam F, Muhammad Fajrul Islam Fasieh, Muhammad Fajrul Kardina Yudha Parwati Kornelius Kelemur Kroon Kutut Prastyo Makhmut, Khalilah Daud Isaac Mangku Purnomo Margono Margono Margono Medina, Andri Miftahurrahmah, Aisyah Muhammad Aulia Luthvy Muhammad Fajrul Iskam Fasieh Muhammad Fajrul Islam F Muhammad Fajrul Islam Fasieh Muhammad Iqbal Muhammad Judhanto Eka Bio Muhammad Pringgo. P Muhammad Sahal Niazi, Hakam Ali Noermijati Noermijati Noermijati, Noermijati Nugraha, Krisna Wahyu Nur Khusniyah Indrawati Nuraini Desty Nurmasari Permadi, Fajar Pradida, Debbi Rangga Pranoto, Danu Eko Primi Puspita Ramadhania Priska Arindya Purnama Purnama, Elang Satriaputra Raditha Dwi Vata Hapsari Radityo Putro Handrito Rafisukmawan, Bayu Ramadhan, M. Agil Retno Fuji Oktaviani Rila Anggraeni Rila Anggraeni, Rila Rizka Zulfikar Robimadin, Cahya Nugeraha Rr Ayu Firdausiah Rusydayanti, Fatinah Ryan Bagus Wahyudhi Sarah Barqiah Siti Narsito Wulan Soraya, Az’zahra Dinda Sunaryo Taufiq Abdurrahman Valen Prasarry, Yudhita Wahyudi, Deby Yuliana Wahyudi, Yuda Putra Wibawanto, Rayhana Alesha Haidar Widya Eka Setiawan Wiranata, Axel Wu, Hung-Che Yuditha Valen Prasarry Zulfikar, Rizka