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Journal : Jurnal Manajemen dan Agribisnis

The Factors Influencing Tea Consumers’ Attitude in Banyumas Regency Muthia Auralia; Jangkung Handoyo Mulyo; Any Suryantini
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.267

Abstract

Tea producers need to understand consumer perceptions of product attributes and consumer attitudes to face tough competition The large selection of products marks the lifestyle of the people in Banyumas Regency consuming tea every day. The research objective was to analyze the effect of scent, taste, brew color, brand, and price on consumer attitudes. The research locations were selected using purposive method, namely Sokaraja District and South Purwokerto Regency because they have the largest population and housing development in Banyumas Regency. The data collection through interviews with 175 tea consumer respondents was selected by convenience sampling, namely consumers who consumed black tea in packs of original tea bags and/or jasmine tea and made purchasing decisions within the household. The analytical method uses structural equation modelling to analyze the factors that influence consumer attitudes. Mostly, tea consumers are women with an average age of 43 years, are married with an undergraduate level of education, and have a household income above IDR 1,970,000. The results showed that floral scent, astringent taste, reddish brown brew color, brand popularity, and affordability price could explain consumer-perceived product attributes, and consumers' evaluation of various product choices could explain consumer attitudes. Consumer perception of taste and brand positively influences consumers. Tea producers should pay attention to consumers' perceived astringent taste of brewed tea and brand popularity because the consumer considers tea's two indicators important attributes. Keywords: consumer perceptions, tea scent, tea taste, tea brew colour, consumer attitudes
Carica Candied Supply Chain Performance Through CV. Yuasa Food Berkah Makmur Utami, Dewanti Risa; Suryantini, Any; Darwanto, Dwidjono Hadi
Jurnal Manajemen & Agribisnis Vol. 19 No. 1 (2022): JMA Vol. 19 No. 1, March 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.1.98

Abstract

Carica fruit as the main raw material for making candied carica is an endemic fruit which only grow in the Dieng Plateau of Wonosobo Regency. It causes the limitation of carica raw materials in the carica processing industry. The objective of this study is to analyze the performance of the carica candied supply chain passing through the company starting from the supply of raw materials to the carica candied products to consumers. The analytical method used is the Supply Chain Operation Reference (SCOR) model. Primary data used are based on direct observation and interviews with 20 farmers of supplier respondents, historical data of CV. Yuasa Food Berkah Makmur was in November 2018-October 2019 and 25 agents/retailers. The results of the analysis of the carica candied supply chain performance indicate the responsiveness and reliability attributes have achieved the best performance (superior). Supply chain performance values on the asset management attributes reach a good position (advantage), and the cost attribute in the Cost of Good Solds (COGS) metric reaches a good position (advantage) as well as the Total Supply Chain Management Cost (TSCMS) metric that has not yet achieved good performance (parity). There is a need to evaluate the cost of the carica candied supply chain activity to improve performance. Keywords: Candied carica, performance, supply chain, SCOR
Do Entrepreneurial Marketing and Internet Marketing Impact On Business Performance? (Case Study Ornamental Plant Agribusiness in Banyumas) Fajri, Wahid Nur; Any Suryantini; Masyhuri
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.276

Abstract

The marketing system continues to develop along with the development of digital technology. Moreover, since 2020, the Covid-19 pandemic has occurred, which requires consumers to buy goods without meeting directly with the seller using digital-based commercial media. In Banyumas, purchasing agricultural products such as ornamental plants also use digital media. This study aims to determine the characteristics of ornamental plant business actors in Banyumas, analyze the achievements of entrepreneurial marketing, internet marketing, and business performance of ornamental plant businesses in Banyumas, analyze the direct and indirect effects of entrepreneurial and internet marketing on business performance of ornamental plant businesses in Banyumas. The data used are primary data using a questionnaire, and as many as 150 respondents were determined by quota sampling. The analysis results obtained that most of the ornamental plant business actors in Banyumas are men, aged 39-48 years, have an elementary school education, use rental land, and are spread across Baturraden, Sumbang, Kedungbanteng, Karanglewas Districts. The achievements on the latent variables of entrepreneurial marketing, internet marketing, and business performance are quite high, namely in the 60-80% range. Based on SEM analysis with the PLS approach (SEM-PLS), it is known that the latent variables of entrepreneurial marketing and internet marketing positively affect business performance. However, training is needed to improve internet marketing skills for ornamental plant business actors in Banyumas. Keywords: entrepreneurial, internet, business performance, ornamental plant, SEM PLS
The Effect of Motivation, Compensation, Work Environment on Work Performance Through Job Satisfaction PT XYZ Palm Oil Company Wicaksono, Anang Bagus; Masyhuri; Suryantini, Any
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.165

Abstract

PT XYZ Palm Oil Company faces problems related to the performance of harvest workers. This study aimed to determine the effect of Motivation, compensation, and work environment on work performance either directly or through job satisfaction at PT XYZ. Based on initial observations of Motivation, compensation, work environment, job satisfaction, and work performance, especially in oil palm harvest workers, showing a low level of Motivation, lack of appreciation given, and lack of satisfaction with the applicable compensation system, high workload, laziness at work, lack of expertise/skills, longer environmental adaptation and dissatisfaction with the applicable compensation system, so that the level of satisfaction and performance of PT XYZ is not optimal. This research design uses a quantitative descriptive method, and the population is 510 harvest workers, and the sample in this study amounted to 105 harvest worker respondents divided by proportional sampling. The data analysis method was carried out using SEM-PLS with the SmartPLS 3.0 application. The results showed that Motivation, compensation, and work environment positively and significantly affected work performance through job satisfaction. Based on the results of the study, it can be concluded that the level of influence of compensation is the most significant influence, followed by the influence of the work environment and work Motivation, so that the increasing level of job satisfaction, the higher the level of work performance of harvest workers. Keywords: work compensation, work motivation, palm oil, work environment, work performance
The Impact of Entrepreneurial Motivation, Competency, and Orientation on Garlic Farming Performance in Sembalun District Hasanah, Shabilla Uswatun; Lestari Rahayu Waluyati; Any Suryantini
Jurnal Manajemen dan Agribisnis Vol. 21 No. 1 (2024): JMA Vol. 21 No. 1, March 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.1.83

Abstract

Sembalun District is the center of garlic farming in East Lombok Regency and one of the areas with the highest garlic production in Indonesia. Garlic is a commodity with very high demand in Indonesia and continues to increase. However, this demand is primarily supported by imports. On the other hand, garlic farming has high risks due to dependence on the weather. Therefore, farmers must have good entrepreneurial skills to optimize the performance of their farming business. This research aims to determine the influence of entrepreneurial motivation, entrepreneurial competency, and entrepreneurial orientation on the business performance of garlic farmers in Sembalun District. The research uses primary data taken from 70 garlic farmers spread across five villages in Sembalun District. The analytical method used in this research is SEM PLS analysis with the help of SmartPLS software version 4.0. The research results show that (1a) pull motivation has a positive effect on entrepreneurial orientation; (1b) push motivation has a negative effect on entrepreneurial orientation; (1c) entrepreneurial competency has a positive impact on entrepreneurial orientation; (2a) pull motivation has a positive effect on farming business performance; (2b) push motivation has a negative effect on farming business performance; (2c) entrepreneurial competency has no impact on farming business performance; (3) entrepreneurial orientation has a positive effect on farming business performance. Keywords: entrepreneurial motivation, entrepreneurial competency, entrepreneurial orientation, farming performance, garlic
Unraveling The Dynamics Price Volatility and Risk of Live Broiler Chicken in Jawa Tengah Province Mutia Ayu Safitri; Suryantini, Any; Irham
Jurnal Manajemen dan Agribisnis Vol. 21 No. 3 (2024): JMA Vol. 21 No. 3, November 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.3.348

Abstract

Background: Jawa Tengah Province is one of the main broiler production centers in Indonesia, but fluctuations in live chicken prices in this area remain a big problem for farmers.Purpose: This study aims to (1) determine the volatility of live broiler chicken prices in Jawa Tengah Province, and (2) understand the level of price risk for live broiler chickens in Jawa Tengah Province.Design/methodology/approach: This research uses secondary time series data from January 2016 to February 2024 with ARCH-GARCH (Autoregressive Conditional Heteroskedasticity and Generalized Autoregressive Conditional Heteroskedasticity) and CCV (Conditional Coefficient Variance) analysis tools.Finding/Result: The results showed that (1) the volatility of broiler prices in Jawa Tengah Province is influenced by the variance and volatility of the previous period, and (2) the level of risk of broiler prices in Jawa Tengah Province is low.Conclusion: To estimate the price of live broilers in Jawa Tengah province in the next period the price reference used is the previous period broiler price data and farmers can produce broilers with an independent system.Originality/value: This study uses CCV (Conditional Coefficient Variance) to describe market risk from two perspectives, namely producers and consumers. Keywords: price reference, price risk, live broiler chicken, ARCH-GARCH, CCV
Co-Authors Afifah, Asti Nur Ainurrahma, Annisa Amelia Dwi Nugrahaini Amriany Amir Ari Astuti Arini Wahyu Utami, Arini Wahyu Arsy Nur Fadilah Arsy Nur Fadilah, Arsy Nur Auralia, Muthia Aurelia, Vena Bianda Ayu Afsari Azizatun Nurhayati Azizatun Nurhayati, Azizatun Azwir Azwir Bagus Pramusintho Citra Syahputra Cungki Kusdarjito Diah Ariyanti Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono, Hadi Darwanto Eni Soekartawi Esi Asyani Listyowati Failla Rhomtika Damayanti Fembriarti Erry Prasmatiwi Firdauzi, Annisa Fransisca Nugraheni Putri Prihtanto Garist Sekar Tanjung Hani Perwitasari, Hani Hasanah, Shabilla Uswatun Hendi Rintoko Herman Masbaitubun Hijami, Muhammad Fikri Ihfaningrum, Aziz Ilma Sarimustaqiyma Rianse Ilma Sarimutaqiyma Rianse Ilma Sarimutaqiyma Rianse Indah Widyarini Irene Kartika Eka Wijayanti irham Irham Irham Irham, Irham jamhari jamhari Jamhari Jamhari Jamhari, Jamhari Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Khairani, Lathifah Khottul Azizah Krisna Setiawan Laksono Trisnantoro Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lien Damayanti Listyowati, Esi Asyani Mark Rademaker Mashyuri Masyhuri Masyhuri Masyhuri (Masyhuri) Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri masyuri masyurii Megayana, Pramesti Muntoro Muthia Auralia Mutia Ayu Safitri Nafly C. Tiven Nariswari Novi Pudyastuti Nazeb, Ahmad Nivo Ardiansyah Nurhayati, Azizatun Palupi Triska Ambaruti Pandhu Rochman Suosa, Pandhu Rochman Panjaitan, Miftah Aini Rahmaningtyas, Avivah Ridwan Ridwan Rika Fitri Ilvira Riska Dian Oktari, Riska Dian Riyadi Tri Cahyono Sawadogo, Didier Siti Jamilatun Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Sony Prihandono Sri Widodo Sri Widodo Suhatmi Hardyastuti Suhatmini Hardyastuti Suprih Sudrajat Swastanita Sri Setyanovina Tienni Mariana Simanjorang Tri Anggraeni Kusumastuti Tri Anggraeni Kusumastuti Tri Hanifawati Trisiwi Wahyu Widayati Trisiwi Wahyu Widayati Usman Rianse Utami, Dewanti Risa Vifi Nurul Choirina WA KUASA Wahid Nur Fajri Wasilatur Rohmah Wicaksono, Anang Bagus Widya Ariyanti WIDYANINGSIH, WIWIN Wiwin Widianingsih Zhafirah, Altaf