Article Per Year (5 Year)
p-Index From 2020 - 2025
3.364
P-Index
This Author published in this journals
All Journal International Journal of Social Science and Business International Journal of Supply Chain Management JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Journal of Humanities and Social Studies Management Studies and Entrepreneurship Journal (MSEJ) Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Society Engagement (IJSE) International Journal of Engagement and Empowerment (IJE2) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Journal of Multidisciplinary Science Rudence: Rural Development for Economic Resilience Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Kabar Masyarakat
Agus Setyo Pranowo
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Humanities and Social Studies

 1 
The Influence of Personal Selling and Price Perception on Customer Loyalty Through Customer Satisfaction as an Intervening Variable at Oriflame Sci Cianjur Nurlaela, Ida; Diposumarto, Ngadino Surip; Pranowo, Agus Setyo
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10717

Abstract

Price perception and customer satisfaction together influence customer loyalty This research aims to determine the influence of personal selling and price perception on customer loyalty through customer satisfaction as an intervening variable at Oriflame SCI Cianiur. This research was conducted at Oriflame SCI Cianjur, with the hope that the results of this research can increase customer loyalty to Oriflame SCI Cianjur. In this study, sampling was used using Simple Random Sampline by distributing questionnaires to 133 members of Oriflame SCI Cianjur. Data from the questionnaire results were analyzed using SPSS Version 25 and Lisrel 8.80 software . The results of this research state that (1) personal selling has an impact on customer satisfaction, (2) price perception influences customer satisfaction, (3) personal selling influences customer loyalty. (4) price perception influences customer loyalty, (5) customer satisfaction influences customer loyalty, (6) personal selling and perception together influence customer satisfaction, (7) personal selling customer.
The Effect Of Product Quality And Price Perception On Purchasing Decisions Of Emina Cosmetic Products On Shopee With Brand Image As An Intervening Variable Kusumadevi, Mutiara , Porista; Diposumarto, Ngadino Surip; Pranowo, Agus Setyo
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10716

Abstract

This research aims to determine the effect of product quality and price perception on the purchasing decisions of Emina products on Shopee through brand image. The method used in this study was a quantitative approach. The population in this research consisted of active undergraduate students majoring in Management at Pakuan University who purchased Emina products through Shopee. The sampling technique used in the study was Cluster Sampling, and the total number of respondents was 178. The analysis techniques utilized were Descriptive Statistics and Structural Equation Modeling (SEM). Questionnaire data were analyzed using SPSS Version 22 and Lisrel 8.80 software. The results of this research indicate that (a) product quality affects purchasing decisions with a calculated t-value critical t-value, namely 2.72 1.96. (b) price perception affects purchasing decisions with a calculated t-value critical t-value, namely 5.93 1.96. (c) product quality affects brand image with a calculated t-value critical t-value, 2.39 1.96. (d) price perception affects brand image with a calculated t-value critical t-value, 7.62 1.96. (e) brand image affects brand purchasing decisions with a calculated t-value critical t-value, 2.69 1.96. (f) product quality and price perception affect brand image with a calculated t-value critical t-value, 6.57 1.96. (g) product quality, price perception, and brand image affect purchasing decisions with a calculated t-value critical t-value, namely 4.50 1.96.
Co-Authors Alimin, Ismet Amelia, Rizka Wahyuni Anggraini, Anggun Anugerah Dachi Azwar Haekal, Azwar Ende, Ende Gandung, Muhammad H Mulyadi Hamzah Hamzah Hanan, Sufrin Hari Gursida Hendro Sasongko Hendro Sasongko Henry Lasut herdiyana, Herdiyana Ida Zuniarti Ida Zuniarti, Ida Imbron, Imbron Isbat Isbat Isbat Isbat Isbat, Isbat Ismet Alimin Jhoni Iskandar Kurniawan, Prasetyo Kusumadevi, Mutiara , Porista Lasut, Henry Lia Mazia, Lia M.S Disman Marpaung, Anju Minarsih, Cicih Muflihan, Elgin Muhamad Rizky Ainurrakhman Muharam, Hari Nanang Qosim Yusuf Nandan Limakrisna Nandan Limakrisna Nasution, Novrihan Leily Ngadino Surip Diposumarto, Ngadino Surip Nono Arief Rachman Nurlaela, Ida Paksi, Faris Eka Priyo Sambodo R. Indra Kusuma Jaya Rahmaida, Elga Rezal, Yonggi Noval Septiani, Fauziah Sienifa, Yuhelmis Sofi’i, Imam Solihin, Dede Sufrin Hannan Sulistiyo, Ajik Sunendar, Ade Suryana Suryana Towaf Totok Irawan Universitas Pakuan Viniyati Maftuchach Widia Astuti Wihartika, Doni Winda Septiana Windi Windi Windi Windi, Windi Yayan Hadiyat Yayan Hendayana Yoyo Indah Gunawan Yuhelmis Sienifa yusnita, nancy Yusuf, Nanang Qosim Zulkifli Musannip Efendi Siregar