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ARI SUSANTO
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Journal : Jurnal Bina Bangsa Ekonomika

 1 
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN UMKM DI SIDOARJO Susanto, Ari
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.734

Abstract

The purpose of the irnir regulation is to test and refine the influence of business operations and product innovation in the face of the MSME marketing process dir Sirdoarjo. Mertoder pernerlirtiran irnir uses the quantity of derngan mertoder derskrirptirf. The population in the irnir management is the MSME population in the Sirdoarjo dir. The number of samples used in the irnir circulation is 100 rerspondern.  The resultsof the  irnir business are: 1) the original  business (X1) in a participatory way with a positive influence and a circular in the face of the business owner (Y) MSME dir Sirdoarjo. 2) Product innovation (X2) in a part way with a positive influence and in the business direction (Y) MSME dir Sirdoarjo. 3) Product innovation (X1) in the business environment (X1) and product innovation (X2), the circulant cirmultan with the influence of sirgnirfirkan facing the traffic of (Y) MSMEs dir Sirdoarjo. 4) The  impact of business operations (X1) and product innovation (X2), facing the market situation (Y) of MSMEs dir Sirdoarjo is 40.2% of the total number of employees (40.2%), 59.8% of the total number of employees who are not involved in the irnir business
Co-Authors Abdul Hamid Abna, Nurul Rafiqa Auliyah Ade Zayu Cempaka Sari Adi Setiawan Alhijri, Muhammad Rasyidil Fikri Anita Kartika Sari Arsa Reynal Dimas Suyanto Azizah, Ririn Nurul Channelia Wea, Patricia Diah Ayu Sanggarwati Dodi Widiyanto Eddy Setyo Koenhardono, Eddy Setyo Effendi, Subhan Eko Handoyo Emmywati Fitria Anuril, Kheli Garwan, Hellaisna Nur 'Aini Handoko, Omby Ramdhan Wiji Haris Wahyudi Haryadi, Rakhmat Hayati, Cucu HENDRA DWI PRASETYO Holyness Nurdin Singadimedja Ibrahim, Fifi Nurafifah Ikhtiari, Kirana Imam Nurcahyo Fambudi Intansari, Dyah Widi Astin Jarodi, Odi Kamsiah Kamsiah Kamsiah Kheli Fitria Annuril Kurniawan, Muh. Akbar Kusuma, Amir Reza Leksono, Ibut Priono Maharani, Astrid Virly Managam Rajagukguk Managam Rajagukguk Mitsalina, Endah Miya Dewi Suprihandari Mochammad Imron Awalludin Mochammad Rizky Nur Ardiansyah Mohamad Ali Mohammad Zakki Azani Nafratilova, Mercy Nengsih, Wahyu Ni'mah, Zulfatun Ningsih, Erni Septia Ni’mah, Zulfatun Novita Novita Nurfadila Nurfadila, Nurfadila Oetomo, Wateno Pratiwi, Julia Esa R. Rijanta Retnowati, Ani RINI RINI Rudi Kurnianto Rudi Kurnianto Rusmawati, Retno Danu Safrezar, Burhan Sofronia Lawinda Nevinra Sri Lestari Sri Lestari Stafrezar, Burhan Subagyo Subagyo Subekti Subekti Sukama, Sukama Sutarno Sutarno Syam, Hasnidar Toibah, Toibah Wahib, Moh Wasino Wasino Widiyono, Ibnu Prasetyo Wijaya, Andra Saferi Wulandari , Esti Yoga Pranata Yohana Yohana Yusuf, Setyo Qomarudin Zalianty, Citra Firnanda