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All Journal Dialektika Nominal: Barometer Riset Akuntansi dan Manajemen Jurnal Pendidikan Bahasa dan Sastra Indonesia Undiksha Jurnal Harkat : Media Komunikasi Gender KONSELING RELIGI Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agribisnis Terpadu IKRA-ITH Informatika : Jurnal Komputer dan Informatika Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH Kumawula: Jurnal Pengabdian Kepada Masyarakat Bahtera Indonesia; Jurnal Penelitian Bahasa dan Sastra Indonesia JURNAL KOULUTUS Jurnal Sosiologi Dialektika Kordinat : Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Evaluasi dan Pembelajaran Jurnal Abdimas Kartika Wijayakusuma El-Qish: Journal of Islamic Economics Journal of Education and Counseling (JECO) Journal of Economics Research and Policy Studies Alinea: Jurnal Bahasa, Sastra dan Pengajaran Innovative: Journal Of Social Science Research Multazam : Jurnal Manajemen Haji dan Umrah Cendikia: Jurnal Pendidikan dan Pengajaran Journal of Science and Education Research Journal of Computer Science and Information Technology IEB: Journal of Islamic Economics and Business Jurnal Pengabdian Teknologi, Ekonomi dan Humaniora Jurnal Sains & Teknologi Fakultas Teknik Universitas Darma Persada TIFDA : Journal Technology Information and Data Analytic Khazanah Informatika : Jurnal Ilmu Komputer dan Informatika
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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

Margin Pemasaran Rantai Pasok Sayuran Kangkung di Griya Hijau Hidroponik Muharam, Fauzan Emeraldi Rena; Syamsiyah, Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15319

Abstract

ABSTRACT Agriculture is a crucial sector for the livelihood of the Indonesian population, contributing significantly to the Gross Domestic Product (GDP) with a contribution of 12.40% in 2022. Horticulture, including vegetables, plays a role in improving community nutrition and serves as a source of economic enhancement for producers. This research aims to analyze the marketing margin of kangkung vegetables at Griya Hijau Hydroponics. The results show that the marketing margin received by Griya Hijau Hydroponics varies depending on the marketing channel. In Marketing Channel I, the margin received is Rp 1,675 per kilogram from sales to restaurants. In Marketing Channel II, the margin received is Rp 25,190 per kilogram from sales to supermarkets. In Marketing Channel III, the margin received is Rp 8,600 per kilogram from direct sales to consumers. This indicates that the choice of marketing channel greatly affects the profits obtained.
Analysis of Internal and External Factors of L'amore Coffee Shop Wiradisuria, Ranendra Kreshnatama; Syamsiyah, Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15329

Abstract

The trend of coffee shops in Bandung as a place to socialize and work is increasing with many new cafes appearing and a large amount of coffee consumption. This study aims to analyze the internal and external environmental conditions of L'amore Coffee. The research method used is descriptive qualitative with a case study approach. Data was collected through interviews, observations, and documentation, then analyzed using the IFE (Internal Factor Evaluation) matrix, and EFE (External Factor Evaluation). The results of the IFE analysis show that L'amore Coffee has two main strengths such as its strategic location for commercial activities and the organization of various collaborative events. Meanwhile, L'amore Coffee's two weaknesses are L'amore Coffee's lack of information disseminated through various media and stakeholders and there are wobbly or less sturdy chairs and tables. The results of the EFE matrix analysis show that there are two main opportunities that can be utilized, including the lifestyle and culture of people who never stop consuming coffee and the trend of coffee shops always increasing as a place to culinary, work, and gather. Meanwhile, the two biggest threats that can occur at L'amore Coffee are if the conduciveness of L'amore Coffee cannot be controlled so that it can disturb local residents and coffee shop competitors that are increasingly emerging.
Analisis Sumber Risiko Produksi Pakcoy dengan Menggunakan House Of Risk (Studi Kasus Sintesa Farm Lembang, Kabupaten Bandung Barat) Faujiah, Sifa; Pardian, Pandi; Syamsiyah, Nur; Rasmikayati, Elly
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19449

Abstract

Sintesa Farm faces challenges in meeting the demand for pakcoy from distributors, as well as difficulties in maintaining product conformity to the specified standards. These problems are caused by various risks in production activities. This study aims to identify risk agent in pakcoy production at Sintesa Farm. This research uses a qualitative method with case study approach and the House of Risk (HoR) analysis. The results reveal that 12 out of 24 risk agent are classified as priority risk agent and contribute 80.9% to the overall identified risks. The risk source with the highest Aggregate Risk Potential value is attacked by root gall disease. The discrepancy in work procedures with the pakcoy production standard at Sintesa Farm was caused by the suboptimal implementation of the controlling function, which led to various risks caused by human resources.
Tinjauan Literatur Pangan lokal di Indonesia Sadeli, Agriani Hermita; Qanti, Sara Ratna; Syamsiyah, Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13971

Abstract

Local food plays a role in enhancing economic, social, and environmental sustainability. However, maximizing the utilization of local food faces various challenges. This study aims to identify publication trends and synthesize knowledge in the context of local food in Indonesia.     This study employed the PRISMA diagram for a systematic literature review and Vosviewer for bibliometric analysis. The data used in this research consisted of articles on local food in Indonesia from the Scopus database. Publications on local food in Indonesia have increased from 1994 to the present. The journal with the most scientific articles is the Journal of Biodiversity. Based on bibliometric analysis, words related to local food in Indonesia can be clustered into 5 clusters. Future research in the context of local food in Indonesia can be linked to small and medium enterprises, farmers, nutritional status, health, and traditional food.
Pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian Konsumen Komunikoffie Fasyah, Sandhy Rizqy; Qanti, Sara Ratna; Syamsiyah, Nur; Heryanto, Mahra Arari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14592

Abstract

Komunikoffie is a pioneer industrial garden coffeeshop in Cirebon City that focuses on selling various types of Arabica coffee beans from local agricultural products. However, in the last 3 months (October-December 2023) period, Komunikoffie experienced a 5.3% decline in revenue and a stagnation in the number of customer per month. Electronic Word of Mouth or e-WOM is a consumer statement about a company or product through the Internet, possibly being a major factor in the revenue decline and customer stagnation during that period. This study aims to determine the characteristics and influence of e-WOM on Komunikoffie consumer purchasing decisions. The research employs a survey, quantitative research, and verification design with a sample size of 118 people taken using systematic random sampling. Data analysis techniques include descriptive analysis and multiple linear regression analysis. Based on the research findings, Komunikoffie consumers are predominantly males in the late adolescent age group, 17 to 25 years old, with higher education, students/college students with an average income ranging from Rp.1,000,000.00 to Rp.4,999,999.00, unmarried, and following Komunikoffie's Instagram. Simultaneously, the intensity, positive valence, negative valence, and content variables have a significant influence on consumer purchasing decisions. Partially, the intensity, positive valence, and content variables have a positive and significant impact on Komunikoffie consumer purchasing decisions, while the negative valence variable partially has a negative but not significant effect on Komunikoffie consumer purchasing decisions.
Karakteristik Konsumen Bahan Pangan Beras Pasar Tradisional Ujung Berung Nurfadhila, Tsalsa; Syamsiyah, Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14612

Abstract

Traditional markets are experiencing a threat to their existence in the eyes of consumers due to changes in lifestyle and the large role of access to information in changing people's behavior. Changes in prices, consumer habits and quality standards are the causes of changes in people's habits from shopping at traditional markets to other places. Ujung Berung District has 1 market that needs attention in terms of infrastructure, namely Ujung Berung Market. The problem of inadequate infrastructure and environmental conditions puts Ujung Berung Market in a worrying position in terms of competition. This research was conducted by the author to understand the characteristics of respondents and examine the characteristics of consumers of rice food so that Ujung Berung Market and its traders can know how to develop the right strategy to survive. The method used in this research is a quantitative method with descriptive analysis. The result is that Ujung Berung Market consumers are dominated by women, with an age distribution of 17 – 25 years, with the majority of income <Rp. 1,500,000 and >Rp. 3,500,001, the majority live 1 - 5 kilometers from the Traditional Market, and the majority have a history of Modern Market. <5 kilometers near his house.
Efektivitas Program Sosial Bank Indonesia Jawa Barat dalam Meningkatkan Kesejahteraan Anggota Kelompok Tani Agronative Valeri, Eirene; Setiawan, Iwan; Wulandari, Eliana; Syamsiyah, Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14334

Abstract

The Bank Indonesia Social Program is here to carry out community development, one of its targets is Agronative. The aim of the research is to describe the characteristics of farmers in implementing PSBI, determine the impact of development on the welfare of farming communities, and determine the effectiveness of implementing PSBI in Agronative. The research method uses quantitative methods with an explanatory survey. 28 samples were taken using a saturated sample census. The author uses descriptive analysis and simple regression as data analysis techniques. The results of the research show that most of the farmers are aged 36-45 years, have 3 family members, with primary school education, have 10 years of farming experience where the source of information comes from relatives, manage 2,250 m² of land with land tenant status with a middle income . The R2value obtained is 0.185, meaning that the influence of PSBI on farmer welfare can be explained by the community development variable of 18.5%. Even though there is still a shortage of human resources, this program has been effective in improving the welfare of its members.
Identifikasi Risiko Rantai Pasok Selada Baby Romaine di PT ABC Hafidz, Rheina; Syamsiyah, Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11723

Abstract

Lettuce is a plant that can be grown well with the hydroponic method and is widely developed by small or large scale hydroponic farmers because it has a relatively large market potential. PT ABC is an agribusiness company that produces baby romaine lettuce and distributes it to many consumers. However, the supply quantity of baby romaine lettuce produced by the company is always erratic. This can raise risks that can occur in the baby romaine lettuce supply chain at PT ABC. This study aims to identify the risks that arise in the supply chain of baby romaine lettuce. The research method used is a qualitative method using descriptive analysis. The results showed that there were 16 risk events that occurred in the baby romaine lettuce supply chain at PT ABC.
Kendala dalam Rantai Nilai Agribisnis Selada Baby Romaine (Lactuca Sativa Var.Romana L.) yang Berorientasi ke Pasar Retail Modern (Studi Kasus di PT. XYZ) Simangunsong, Rezkia Theresia; Syamsiyah, Nur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11730

Abstract

Lettuce is one of the horticultural products that has high economic value and potential to be developed. This vegetable is in great demand by hotels, restaurants, and for export abroad. The high demand for lettuce is not matched by a high supply, so Indonesia must continue to import lettuce. In fact, according to the General Manager of PT XYZ, this product provides considerable profits for the company. At PT XYZ, one of the most popular products is baby romaine lettuce. This vegetable is grown organically using NFT hydroponic technology. This product is offered to modern retailers, hotels, restaurants, cafes, and end users with a price range of Rp15,000-Rp60,000 depending on the packaging. The purpose of this study was to determine the value chain of baby romaine lettuce commodities at PT XYZ for modern retail. The research design used is a qualitative approach with a literature study research method. The analysis used is descriptive analysis. The results showed that the company carried out value activities, especially the main activities and supporting activities. The constraints faced in the baby romaine lettuce value chain are unstable production, demand that tends to fluctuate, and product returns by consumers because the quality and quantity of products do not match consumer demand. The most crucial constraint is the unstable production because it makes it impossible for the company to fulfill consumer demand. In addition, the company still cannot find a solution to this problem.
Co-Authors Agriani Hermita Sadeli Ahmad Febriansyah Ahmad Thoriq Aisyah, Nisa Alifia, Salma Andri Hardiyana, Andri Annana, Santi Sih Anne Charina Anugrah, Risen Anugrah, Risen apridasari, esty Astuti, Eka Yuni Aulia, Nabila Ayu Susilawati, Endang Budi Utomo DARSONO Dewi Astuti Diasasari, Anita Dirohmat, Yogia Mugi Dwi Putri, Sri Wahyuni Dzihni Kharisma, Laily Eka Purna Yudha Eka Yuni Astuty, Eka Yuni Eliana Wulandari Elly Rasmikayati Endah Djuwendah Eti Suminartika Faiz, Akhmad Fajar Urifan, Mohammad Fasyah, Sandhy Rizqy Faujiah, Sifa Febriana Sesunan, Mira Femei Purnamasari, Femei Fitriyah ZA, Mahmudah Ganjar Kurnia Gita Prawesti, Gita Grace, Fanesa Hafidz, Rheina Hakim, Muhammad Naufal Hepi Hapsari Herianto Husen Asbanu Ikit Indriani, Agustina Intana Rahmah, Rizkah Isniah, Sarah Iwan Setiawan Kurniadi, Danang Kusuma Hati, Kusuma Kuswarini Kusno Larasati, Farah Leksono, Robertus Pujo Lianawati, Ayong Mahra Arari Heryanto Maystaladika, Maystaladika Ma’rifatulloh, Sayid Mira Febriana Sesunan, Mira Febriana Muhammad Arief Budiman Muharam, Fauzan Emeraldi Rena Muji Bagus Triyana NOVIANTI, EVA Nur Afifa, Linda Nur Hasanah Nur Ismawati, Nur Nurfadhila, Tsalsa Pamungkas , Petrus Dwi Ananto Pandi Pardian Panjaitan, Muhammad Martian Ardiansyah Prasetiyowati, Tri Prasetyo, Arya Adhari Pratama, Juan Qanti, Sara Ratna Rahmadani*, Regita Oktiana Rahmayanti, Anisah Renfiana, Lilis Rizaldi, Rizqika Azahra Rizky Mulya Sampurno Rohmi, Misfi Laili Roihanah, Athiyyah Nur Sarachehan, Firda Setiawan, Ifan Simangunsong, Rezkia Theresia Situmorang, Christina Verawaty Sri Widiyanesti Supriyatna, Ade susilawati, Endang ayu Syifa, Hanna Maulida Tangim, Ernah Tiolina Evi Tri Sulistiani Tuti Karyani Valeri, Eirene Wiradisuria, Ranendra Kreshnatama Yahya Yahya Yahya Yahya, Yahya - Yudhistira Ardana Yudhistira Ardana, Yudhistira Yuyun Yunarti Zumi Saidah