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All Journal International Journal of Islamic Economics and Finance (IJIEF) INTEGRITAS : Jurnal Pengabdian AT-TASYRI' Jurnal Ilmiah Prodi Muamalah International Journal of Educational Management and Innovation (IJEMI) Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Ilmiah Mahasiswa Raushan Fikr Prosiding University Research Colloquium JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Sanskara Manajemen dan Bisnis Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Jurnal Serambi Ekonomi dan Bisnis Jurnal Manajemen dan Pemasaran Digital Pusat Publikasi Ilmu Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Financial, Business and Economics Jurnal Media Akademik (JMA) Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Mujahada : Jurnal Pengabdian Masyarakat Mount Hope Management International Journal Journal of Exploratory Dynamic Problems PENG: Jurnal Ekonomi dan Manajemen Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Indonesian Journal Entrepreneurship Finance and Business Management Jurnal Ekualisasi Jurnal Riset Multidisiplin Edukasi Jurnal Bengawan Solo: Pusat Kajian Penelitian dan Pengembangan Daerah Kota Surakarta IPSSJ CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Benefit: Jurnal Manajemen dan Bisnis
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Journal : Journal of Management and Creative Business

Pengaruh Influencer Marketing terhadap Keputusan Pembelian Produk Kecantikan di Kalangan Generasi Z : Literature Review Fera Anggraini; Mirzam Arqy Ahmadi
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3450

Abstract

The development of digital technology and social media has changed the way beauty products are marketed, especially through influencer marketing which is increasingly popular among Generation Z. This study aims to analyze the influence of influencer marketing on the purchase decision of beauty products among Generation Z through a comprehensive literature study. The method used is literature review by analyzing related research journals published in the period 2019-2024. The results showed that influencer marketing has a significant influence on purchasing decisions, Generation Z uses social media as the main source of beauty product information. Buying decisions seen from influencer credibility, short video content format, authenticity, and interaction with followers are key factors in Generation Z's complex decision-making process, involving research from various sources before making a purchase decision. Sustainability and ethical beauty factors also support important considerations Generation Z prefers products promoted by influencers who care about sustainability issues.
Pengaruh Strategi Pemasaran Mie Instant Gaga Mie 100 pada PT Jakarana Tama Nurbekti Aji Hawatri; Mirzam Arqy Ahmadi
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3609

Abstract

This study aims to analyze the effect of marketing strategies on the product performance of Gaga Mie 100 at PT Jakarana Tama. The method used is a literature review, which involves reviewing various relevant secondary sources, such as scientific journals, articles, and research reports. The focus of the research includes elements of marketing strategy, namely product, price, promotion, and distribution. The results show that product innovation and digital promotion play a significant role in increasing brand awareness and consumer purchasing interest. Competitive prices attract the attention of lower-middle consumer segments, while extensive distribution ensures the availability of products in the market. However, some challenges still need to be addressed, such as improving the effectiveness of distribution in rural areas and continuing to present product innovations in line with market trends. The conclusion of this study confirms that a holistic and adaptive marketing strategy is key to the success of Gaga Mie 100 in a competitive market. PT Jakarana Tama is advised to strengthen digital promotions, expand distribution networks, and conduct ongoing evaluations of marketing strategies to maintain product competitiveness.
Co-Authors Abdillah, M. Dzaki Abdillah, M.Ilham Timur Adam Afifallah Maulidan Rizqi Adelia, Tifani Afra Maurice Cinta Refiyana Agustina, Alya Ahmad Baihaqi Esaputra Ahmad Baihaqi Esaputra Ahmad Mardalis, Ahmad Aji, Ilham Purnama Al Afif, Rafiq Azzam Albion, Farel Reyhan Alfi Khoirunisa Alif, Muhammad Farhan Defian Satriya Putra Alifia Devis, Chinta Alqoria Nur Azizah Alvin Danu Arta, Muhammad Alya Aleysia Ramadhani Aming Putri Agustin Amir, Rafiq Arkana Anggi Angellia Anisa Juliastuty Cahyaningrum Anisa Putri, Maharani Anisha Wijaya Ningrum Ardian Irawandanu Ardy Wijaya, Ardy Arisanti, Nadia Prasista Arum Nurcahya, Wilma Astrid Choirul Mar'ati Asyida, Melia Zulfa Audy Susanto, Dimas Aulia Fegi Lestari Ayu Luthfiani, Dyah Bella A. Choirunnisa Bella Ananda Chairunnisa Bima Sakti, Danuarta Brahmantya Panji Prakosa Cempaka Murti, Anggun Chusnul Khotimah Dati Putra Nur Akhmad Devari Putri, Avinca Sabila Diah Priyawati Dian Puji Lestari Dimas Bagus Prasetya Divan Diwangga, Dimas Bagus Diyah Anggitasari, Oktavia Dwi Sukmaning Ayu, Nandani Eka Permata Putri, Tyas Erlisa Sulistianingsih Evi Kurnia Sari Eza Agfonicha Vefiadytria Fadya Al Yasha Syifa Fanny, Dhevan Muhammad Faudya Nurul Wardani Fauzan, Muhammad Faiz Faza, Putri Rizqya Febrianti, Zahra Fera Anggraini Fidaus Kurniawan Finna Liana Firdausy, Salsa Bila Kusuma Firjatullah, Bernadin Fitriasari, Defita Galuh Malakiano Gusva Nanda Prayoga Hanif Izzati, Wildan Hargiana Ningrum, Marisa Heni Dwiyanti Hidayah, Mahabbatul Hidayat, Roza Aulina Husin Ali Imammudin, Yusuf Iman, M. Alif Nur Inayati, Nurul Latifatul Ismail, Lentera Tazkiya Isnaini, Niam Rahma Jati Shobri Mardriatama Jati Waskito Jihan Nur Hidayah Keifan Galuh Satriatama Kenyshia Afifah Disty Rahmadhani khusnul khotimah Kristia, Erna Kurniawan, Fidaus Kusuma, Sofia Anida Lady Noor Lisnawati M. Ilham Timur Abdillah Mahasri Shobahiya, Mahasri Mahenti Endrawati Minhayati Saleh Minhayati Saleh Muchtar, Zulfa Iftinani Muhammad Hilmi Firnanda Muhammad Rizki Mutiafani, Yessabilla Aning Nadya Kusuma Putri Nafiah, Khairunnisa Caesalma Nimas Larasati Novel Idris Abas Nugraha, Maulana Yusuf Nugroho, Akbar Adi Nur Achmad Nur Haliza Zahra Nabilah Nurbekti Aji Hawatri Nurdiansyah, Fadlan Hasan Nurul Cahya Arsita Oktaviyani, Dina Pambudi, Haning Lestari Dwi Prasetya Rahayu, Dewi PRATAMA, RISKY Pratama, Shaka Yudha Pratiwi, Erninda Hanna Putri Amanta, Aulia Putri Anggraini , wahyu Putri Rahmawati Putri Rohmawati, Shintya Putri, Ferdiana Qudsiyah, Yusfina Sekar Rabbani, M. Taha Yassin Rahardian Mohamad Akbar Ario Hanung Prabandaru Rahma Ayuningtyas Fachrunisa Rahma Ayuningtyas Fachrunisa Rahmatdi Ramadhani, Dhifa Rifky Ramadhani, Safitri Reza Anjaska Riang Anggun Hermalia Rifai Apriture Afianto Rini Kuswati Rivaldi Nofryanto, Muhamad Rizky Oktaviani Isba Roza Aulina Hidayat S Soepatini Sabilla, Asiva Nissa Salsa Adellia Putri Geraldina Satiti, Saltsa Woro Ayu Sembiring, Rinawati Septian Wahyu Wibowo Sholikah, Dwi Siti Sinta Amelia Dwi Regianingsih Siwi, Aprilia Galih Raka Siwi Soba Evana, Silvia Solly Aryza Sunarni, Sri Syam, Muhammad Raihan Tamami, Fauziyah Qurrota’Ayun Taufik Mukhti Wibowo Tazida Berliana Elma El Hakim Tri Jaya, Fauziah Nur Khasanah Wibowo, Sri Widihartono, Rizqi Permana Yudha Pratama, Satria Zulfa Irawati Zuli Prastiwi