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All Journal Jurnal Psikologi Psikodimensia: Kajian Ilmiah Psikologi Jurnal Ilmu Keluarga dan Konsumen Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Sains, Teknologi, Kedokteran dan Ilmu Kesehatan Jurnal Manajemen Bisnis dan Kewirausahaan Provitae: Jurnal Psikologi Pendidikan Jurnal Bakti Masyarakat Indonesia Prosiding Seri Seminar Nasional Journal of Social And Economics Research Jurnal Humanipreneur Journal of Sustainable Development and Regulatory Issues International Journal of Application on Economics and Business journal of social and economic research
Fransisca Iriani Roesmala Dewi
Universitas Tarumanagara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences Other

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Journal : International Journal of Application on Economics and Business

 1 
Hedonism Lifestyle on The Behavior of Visiting Tourism Objects During The Covid-19 Pandemic Yenita Yenita; Fransisca Iriani Roesmala Dewi; Mario Devotyasto
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.726-732

Abstract

The influence of a hedonistic lifestyle on the behavior of those visiting tourist attractions during the pandemic turned out to have quite an impact on the level of individual hedonism in several age groups. A hedonistic lifestyle comes from negative emotions that arise from within each individual who has a desire to buy the product or service he likes. Of course, the changes in the impact that occurred in the COVID-19 pandemic have limited the number of visits and reduced costs, causing the behavior of tourists visiting tourist attractions during the COVID-10 pandemic to be very high. This study is qualitative research by conducting interviews with tourists who visit tourist attractions during the pandemic. This study involved six participants who were willing to be interviewed. The data analysis technique uses an interactive model of qualitative data analysis from Miles and Huberman, namely data reduction, data presentation, and conclusion drawing or verification, which are interactively interconnected during and after data collection. This study aims to explore the factors that encourage the emergence of a hedonistic lifestyle in consumer behavior when visiting tourist attractions. One of the factors is the individual's desire to be satisfied in a culinary destination by buying the product or service he likes. Based on the results of the study, the main factor that supports a hedonistic lifestyle is a high enough income so that a person can buy whatever they want without thinking too much. Most of the participants expressed no remorse or coercion in fulfilling these wishes. It's all based on the high needs of life and self-satisfaction.
MEDIA RELATIONS MANAGEMENT OF PRIVATE UNIVERSITY IN SUPPORTING REPUTATION ENHANCEMENT Paula Tjatoerwidya Anggarina; Agustinus Purna Irawan; Fransisca Iriani Roesmala Dewi; Noviyanto Noviyanto; Dhita Widya Putri
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2786-2797

Abstract

The reputation of private university is important factor to win the competition. One of the public relations (PR) communication activities to build reputation is media relations. The purpose of this study is how to manage media relations by private university in building reputation through PR. The research method uses a descriptive qualitative method, which combines surveys using questionnaires, interviews, and Focus Discussion Groups (FGD) focusing on the form of media relations activities, information content that has publication value, and communication channels used to support reputation enhancement. The results showed that media relations are very important and useful in supporting the reputation of private university. The forms of media relations activities that can be carried out are press conference, media gathering, news coverage, media visit, and doorstop. The use of effective communication channels in delivering information to the public is online media, social media, radio, websites, and television. Campus news content that has publication value is academic achievement, solutions to problems in society, ranking, accreditation, research, achievement of Key Performance Indicators, and community service activities. The results of this study will be one of the references in further research.
Co-Authors Ade Adhari Agustinus Purna Irawan Agustinus Purna Irawan Astri Anggraini Barirahma Martinasia Islahuddiny Basel, Wiwin Charolina Putri Calvinus, Yohanes Carolyne Sutradjaja Christine, Audreya Cindy Arlinda Christanty Claudia Fiscarina Desella Chandra Desi Arisandi Dhita Widya Putri Dian Rahmania Satiri Endah Setyaningsih Endah Setyaningsih Endah Setyaningsih Endah Setyaningsih Esanov Azamat Esirgapovich Fat, Joni Felicita Mauli Firda Amalia Gunawan Gracio O.E.H. Sidabutar Hetty Karunia Tunjungsari I Wayan Sukania Indira Mustika Tandiono Irene Fanri Putri Irene Fanri Putri Jap Tji Beng Joni Fat KENI KENI Layla Adila Ramadhani Liuciana Handoyo Kirana Luisa Srihandayani Malvin Jati Kuncara Alam W Mario Devotyasto Mei Ie Meylisa Permata Sari Mira Bella Naomi Soetikno Nicholas Wilson Nina Perlita Novario Jaya Perdana Noviyanto Noviyanto Paula Tjatoerwidya Anggarina Putri Sri Wahyuni Riana Sahrani Riana Sahrani Riana Sahrani Rita Markus Idulfilastri Ruslinda Desiana Ginting Solikhah, Nafiah Sri Tiatri Sri Tiatri Sri Tiatri Titin Fatimah Tumanggor, Raja Oloan Yenita Yenita Yohanes Calvinus Yohanes Calvinus