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All Journal Jurnal Keuangan dan Perbankan Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Jurnal Hospitality dan Manajemen Jasa Jurnal Teknobisnis Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Prosiding Seminar Nasional Sains dan Teknologi Terapan Jurnal Manajemen Pemasaran Share : Journal of Service Learning Petra International journal of Business Studies (IJBS) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Journal of Applied Sciences, Management and Engineering Technology (JASMET) Prosiding Seminar Nasional Teknologi Industri Berkelanjutan Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Zeplin Jiwa Husada Tarigan
Universitas Kristen Petra
Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Journal : Jurnal Riset Ekonomi, Manajemen, dan Bisnis

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The Effect of E-Satisfaction on E-Loyalty through Trust in E-Ticketing on Traveloka in Surabaya Djukuw, Gery; Tarigan, Zeplin Jiwa Husada
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 1 No. 1 (2024): November 2024
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of e-satisfaction on e-loyalty through trust in e-ticketing on Traveloka. The population in this research is Surabaya people who are over 18 years old and use credit cards to make transactions on Traveloka. The number of samples I took was 122 respondents. Data analysis using PLS. The variables in this research are e-loyalty as an endogenous variable and e-satisfaction and trust as exogenous variables. The results of data analysis show that e-satisfaction has a significant and positive effect on e-loyalty through trust in e-ticketing on Traveloka.
The Influence of Brand Experience through Customer Satisfaction and Brand Trust on Brand Loyalty in The Samsung Smartphone Brand Tarigan, Zeplin Jiwa Husada; Yobeanto, Kelvin Leonardo
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 2 No. 1 (2025): Mei 2025
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jremb.2.1.19-27

Abstract

This research aims to analyze the influence of brand experience on satisfaction, loyalty, and brand trust among Samsung brand smartphone users. This research involved 163 respondents, consisting of current and former smartphone users. The results of the analysis show that brand experience has a positive influence on satisfaction, brand trust, and loyalty. The higher the user's perceived brand experience, the higher the level of satisfaction, trust, and loyalty to the Samsung brand. Satisfaction has also been proven to positively impact loyalty, where high satisfaction increases user loyalty to Samsung smartphones. In addition, brand trust plays an important role in building customer loyalty, where higher trust in a brand will increase the customer's tendency to remain loyal to using the product. The managerial implications of this research highlight the importance of building user communities on social media to increase customer engagement through sharing positive experiences regarding Samsung features. In addition, effective communication with customers must continue to be strengthened to provide education and resolve various obstacles faced by users, so as to strengthen trust and loyalty to the Samsung brand.
Co-Authors Aang Noviana Umbara Achmad Basori, Achmad Agung Harianto Alvenia Oktapia Andre Aaron Van Beukhhum Bob Maulana Adam Damiana Wiwik Debby Fransisca Muntu Devi Destiani Andilas Dherma Riofiandi Diah Dharmayanti Djiantoro Djiantoro Djukuw, Gery Doni Kurniawan Edwin Adhi Nugroho Eric Oktavianus Setiawan Faisal Rahman Faisal Rahman, Faisal Ferdy Dwi Permana Firmanta Sebayang Glori Puteri Maharani Agung Gunawan, Kristian Alvin Han Tae Hee Hotlan Siagian Ivan Kristianto Ivan Kristianto James Korompis Jamilatul Fithriyah Jiputra, Juan Alexander Juan Alexander Jiputra Kezia Jade Setiabudi Kristian Alvin Gunawan Linda Meriana Lukmandono Monika Kristanti Muhammad Ajir Muzakki Muzakki, Muhammad Ajir Narto Narto Novia Chandra Tanuwijaya Oviliani Yenty Yuliana Permana, Ferdy Dwi Priska Vianny Marsellita Putra, Ardiono Putri Indarwati Putri, Ruth Lovita Surodjo Renna Kumalasari Ricky Ricky Sautma Roni Basana Sautma Roni Basana Setiabudi, Kezia Jade Soesetyo, Zenia Estella Sundring Pantja Djati Tommy Westonlie Umbara, Aang Noviana Veranita Goenawan Wahju Astjarjo Rini Westonlie, Tommy Yobeanto, Kelvin Leonardo Yonathan Palumian Yuliana Lianto