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All Journal Jurnal Ilmiah Teknik Sipil Bumi Lestari Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan Paduraksa : Jurnal Teknik Sipil Universitas Warmadewa Jurnal Ilmiah MITSU (Media Informasi Teknik Sipil Universitas Wiraraja) Teknika: Jurnal Sains dan Teknologi JUTEKS - Jurnal Teknik Sipil PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat GANEC SWARA International Journal of Engineering and Emerging Technology DEDIKASI PKM International Journal of Engineering, Science and Information Technology Jurnal Teknik Gradien Jurnal Ekonomi Jurnal Ilmiah Telsinas Elektro, Sipil dan Teknik Informasi Indonesian Community Journal Journal of the Civil Engineering Forum Akses: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Universitas Ngurah Rai Jurnal Abdi Masyarakat Dharma Jnana Indonesian Journal of Construction Engineering and Sustainable Development Jurnal Ilmiah Kurva Teknik West Science Interdisciplinary Studies Journal of Information System, Technology and Engineering West Science Interdisciplinary Studies West Science Nature and Technology SENEMA UNBI Mengabdi
Putu Doddy Heka Ardana
Program Studi Teknik Sipil, Fakultas Sains Dan Teknologi, Universitas Ngurah Rai, Bali, Indonesia
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Journal : Jurnal Abdi Masyarakat

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Penerapan Digital Marketing untuk Meningkatkan Akses Pasar dan Penjualan Jajan Gambir. Ardana, Putu Doddy Heka; Geriadi, Made Ayu Desy; Dewi, Kadek Ary Purnama; Suastini, Ni Luh Putu
Jurnal Abdi Masyarakat Vol. 4 No. 2 (2024): Jurnal Abdi Masyarakat Agustus 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v4i2.70

Abstract

Jajan Gambir adalah salah satu industri yang menjadi ciri khas di Desa Tulikup. Industri Rumah Tangga (IRT) Jajan Gambir termasuk dalam bidang usaha industri kerajinan jajanan tradisional yang dibuat dengan tepung ketan hitam dan diisi dengan olahan kacang merah yang telah dimasak dengan gula merah dan daun pandan atau biasa disebut unti. Salah satu IRT jajan Gambir yang terdapat di Desa Tulikup adalah kelompok usaha Jajan Gambir Ni Kadek Juliami. Kelompok usaha ini dalam proses produksinya masih menggunakan cara tradisional, mulai dari pengadaan bahan, pengolahan bahan, serta cara pemasaran produknya. Masalah utama yang dihadapi oleh pengrajin jajan Gambir adalah pemasaran yang belum dilakukan secara maksimal hanya menggunakan strategi word of mouth. Dalam usaha untuk mengatasi permasalahan yang dihadapi kelompok tersebut, maka ditawarkan solusi berupa pengembangan website, akun sosial media dan e-commerce yang nantinya dapat digunakan sebagai strategi pemasaran digital dan dapat meningkatkan penjualan Jajan Gambir. Luaran hasil Program Kemitraan Masyarakat (PKM) adalah agar IRT jajan Gambir Kadek Juliami mampu meningkatkan akses pasar yang lebih luas sehingga dapat meningkatkan penjualan. Agar program PKM bisa berjalan tepat sasaran, maka diperlukan kerjasama dalam kemitraan dengan mengutamakan: 1) kebersamaan dalam kelompok; 2) orientasi pasar, dimana yang dihasilkan benar-benar merupakan kebutuhan pasar sehingga tetap keberlanjutan dan; 3) kemandirian dan keswadayaan harus dikembangkan sebagai strategi dasar pendampingan masyarakat mengingat jangka waktu yang terbatas. Program ini diharapkan dapat membantu pengrajin jajan Gambir untuk meningkatkan kemandirian dan keberlanjutan usaha mereka dalam jangka panjang.   Jajan Gambir is one of the industries that is characteristic of Tulikup Village. Jajan Gambir Household Industry (IRT) is included in the traditional snack craft industry business sector made from black glutinous rice flour and filled with processed red beans that have been cooked with brown sugar and pandan leaves or commonly called unti. One of the IRT jajan Gambir in Tulikup Village is the Jajan Gambir Ni Kadek Juliami business group. This business group still uses traditional methods in its production process, starting from procuring materials, processing materials, and marketing methods for its products. The main problem faced by Jajan Gambir craftsmen is that marketing has not been carried out optimally, only using word of mouth strategies. In an effort to overcome the problems faced by the group, a solution is offered in the form of website development, social media accounts and e-commerce which can later be used as a digital marketing strategy and can increase Jajan Gambir sales. The output of the Community Partnership Program (PKM) is for IRT jajan Gambir Kadek Juliami to be able to increase wider market access so that it can increase sales. In order for the PKM program to run right on target, cooperation in partnership is needed by prioritizing: 1) togetherness in groups; 2) market orientation, where what is produced is truly a market need so that it remains sustainable and; 3) independence and self-reliance must be developed as a basic strategy for community assistance considering the limited time period. This program is expected to help Gambir snack craftsmen to increase their independence and business sustainability in the long term.
Co-Authors Abdul Manap Adi Prawito Affandi, Muhammad Agustin, Elin Alviana ARIEF SUDRAJAT Arief Sudrajat Arini, Rani Eka Armada, I Wayan Yana Astariani, Ni Kadek Ayu Putu Utari Parthami Lestari, Ayu Putu Utari Parthami Bagus Arya Wijaya binti Surol , Saliha Bt Md Noh, Nur Ilya Farhana CAHYA, M. ALDI Chatun, Sri Deprizon Syamsunur, Deprizon Dewa Oka Suparwata Dewa Yanto, Putra Dewi, Kadek Ary Purnama Dewi, Nyoman Diah Utari Diasa, I Wayan Durrotun, Ronny Erawan, I Made Purna Etty Zuliawati Zed Fifto Nugroho Gede Sumarda Geriadi, Made Ayu Desi Geriadi, Made Ayu Desy Harizahayu, Harizahayu Hisyam Jusoh, Muhammad Noor I Dewa Made Arik Permana Putra I Dewa Made Endiana I Dewa Putu Aristha Saputra I G. Oka Wiradnyana I Gede Adi Alit Putra I Gede Arimbawa Widnyana I Gusti Agung Adnyana Putera I Gusti Made Sudika I Gusti Ngurah Eka Partama I Ketut Soriarta I Ketut Sutapa I Ketut Widarmawa I Komang Januartana Putra I Made Kariyana I Made Purna Erawan I Made Sumada I Nyoman Suardika I Putu Arie Guna Wijaya I Wayan Angga Hadinata I Wayan Diasa I Wayan Redana I Wayan Suardika I Wayan Yana Armada Ida Bagus Putu Perenawa Ida Bagus Weda Erlangga Indramanik, Ida Bagus Gede Irwansyah, Defi Iwan Harsono Jia, Kun Kadek Budhi Warsana Karma, Made Prarabda Kembarajaya, I Ketut Ketut Soriarta Ketut Soriarta Lin Ng, Jing Manuaba, Ida Bagus Putu Yoga Marbawi Adamy Mawiti Infantri Yekti Md Noh, Nur Ilya Farhana Muhammad Yusuf Naiyuan, Cui Nelfia, Lisa Oksri Ni Ketut Ayu Krisnayanti Prasiwiningrum, Elyandri Priyana, Yana Putra, I Gede Adi Alit PUTU IKA WAHYUNI Qurrotul Aini Raditya, Rizky Putra Rani Eka Arini Rasna, Rasna Ridho Waluyo Rizal Bahaswan Santika, Ketut Puspa Selvi Marcellia Setiawan, Muhammad Ikhsan Siti Aisyah Soriarta, I Ketut Soriarta, I Ketut Soriarta, Ketut Sri Chatun Suastini, Ni Luh Putu Sudiarsana, I Wayan Surol, Salihah Swetasoma, Cokorda Gede Syamsunur, Defrizon Tri Hayatining Pamungkas Warsana, Kadek Budhi Yana Priyana Yudistira Adnyana, Yudistira