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Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

The Role of Partnership in Value Chain of Sweet Potato in Regency of West Java (Case Study of PT Galih Estetika Indonesia Partnership) Eva Farichatul Aeni; Amzul Rifin; Netti Tinaprilla
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 3 No. 3 (2017): IJBE, Vol. 3 No. 3, September 2017
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.3.3.165

Abstract

The partnership between the farmers and PT Galih Estetika Indonesia as the exporter company in the field of sweet potato processing is expected to support the development of sweet potato agribusiness in Kuningan Regency and become one of the solutions for farmers’ problems. Termination of partnership contracts undertaken by the farmers will have an impact on the implementation of partnerships, company operations as well as the value chain. This study aims to analyze the pattern of partnership, degree of partnership, value chain structure, value chain governance, farmers’ income (partner and non-partner) and margin. The method of data processing and data analysis used the descriptive analysis qualitative and quantitative descriptive analysis. The results showed that the pattern of partnership that is formed is a centralized pattern with the degree value of partnership of 716 (madya pattern). The structure of the value chain by mapping the actors and their activities result in relationships and coordination between the parties. Farmers with companies belong to the modular type in VCG. Economic benefits indicate that net income of partner farmers is Rp22,157,828/Ha, while non-partner farmers obtain Rp12,306,789/Ha and the smallest margin is obtained by the coordinator. The analysis shows that farmers' incomes are larger, but partnership planning has not been ideal. Therefore, the roles of farmers, companies and related agencies are required in the running of the ideal sweet potato partnership program.Keywords: sweet potato partnership, partnership pattern, value chain, value chain governance, revenue
Behavioral Intention Analysis on Pet Caring in Jakarta Ujang Sumarwan; Tiara Putri Sajuthi; Netti Tinaprilla
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 1 (2019): IJBE, Vol. 5 No. 1, January 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.1.44

Abstract

The aim of the study was to explain the relationship between attitudes and interests in caring for pets. The theoretical basis of this research is Theory of Planned Behavior (TPB). This study used a survey and sampling method conducted at several animal clinics in Jakarta. The number of samples obtained in this study amounted to 178 respondents selected by convenience sampling method using questionnaires and direct interviews. Data analysis using SEM method. The results showed that the attitude toward behavior and perceived behavior control had a significant effect on the behavior intention. This indicates that the more profits a pet owner earned in maintaining an animal, the more it will encourage interest in caring for pets better. The managerial implications for animal care product and service providers are to create a variety of products and develop a business for animal health care and services.Keywords: pets, attitude, behavior intention, theory of planned behavior
Influences of Shopping Lifestyle and Reference Groups Towards Purchase Intention of Preloved Fashion Isma Nurhikmah Apupianti; Ujang Sumarwan; Netti Tinaprilla
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 3 (2019): IJBE, Vol. 5 No. 3, September 2019
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.5.3.252

Abstract

This research aims to analyze the influence of reference groups on shopping lifestyle and also the influence of shopping lifestyle and reference groups towards online preloved fashion’s purchase intention. This research is based on the theory of factors that influence consumer behavior developed by Engel et al., (1994). In addition, shopping lifestyle is based on the theory developed by Seock (2003) and reference groups developed by Schiffman and Kanuk (2007) and Sumarwan (2011). The design of this research was a cross-sectional study with survey method answered by online open-close ended questionnaire and interview. This research involved 201 samples which were selected by using convenience sampling. There are two endogen latent variables in this research include shopping lifestyle (shopping enjoyment, brand consciousness, price consciousness, shopping confidence, in-home shopping tendency, quality and environmental consciousness) and reference groups. Whereas exogen latent variable is purchase intention. The data obtained were processed using Structural Equation Model (SEM) method through SmartPLS 3.0. Shopping lifestyle has a significant and positive influence towards purchase intention. The highest contribution derived from shopping confidence and the lowest contribution derived from environmental consciousness. Reference groups ha a significant and positive influence on shopping lifestyle. But, reference groups ha no influence on purchase intention because it could not give the strong effects both in using and buying process.Keywords: online preloved fashion, purchase intention, reference groups, shopping lifestyle
Co-Authors Achmad Fachruddin Achmad Fachruddin Adilla Adistya Adreng Purwoto Ahmad Syariful Jamil Ahmad Syariful Jamil Ahsanah Mukarromah Arifin Alexandro Ephannuel Saragih Ali Djamhuri Amalia Ulpah Amin, Amirullah Muh Amzul Rifin Andriyono Kilat Adhi Arwan Arwan B. SANIM Bayu Krisnamurthi Bosawer, Adriana Luciana Brigitta Dyah Utami Immanuella Burhanuddin Burhanuddin Chairun Nisa Chairun Nisa Cindy Khaerunisa, Almira Cordanis, Astried Priscilla D. B. Hakim Deda Annasia Yuliastri Dewi Mulia Sari Dian Fauzi Dwi Rachmina Dwi Rachmina Dwi Rachmina Dwi Rachmina DWI SURYANTO Erna Wahdiana Ernan Rustiadi Eva Farichatul Aeni Fahmi Ainurrahman Faizaty, Nur Elisa Faizaty, Nur Elisa Fariyanti, Anna Fauzi, Dian Febrina Mahliza Felicia Nanda Ariesa Felicia Nanda Ariesa Feryanto Feryanto Feryanto Feryanto Feryanto Hammad Akram Hanny Stephanie Haris F. Aldila Haris Fatori Aldila Harmini Harmini, Harmini Hasibuan, Iqbal Fairuz Hasriati Hasriati Hasriati Hasriati, Hasriati Hayani, Irma Heny K Daryanto Herawati Herawati Herawati Herawati Heri Harti I.Rani Mellya Sari ILMA SATRIANA DEWI IPB, Suharno Isma Nurhikmah Apupianti Isnurdiansyah, Isnurdiansyah Joko Purwono Khaerunisa, Almira Cindy Kusumarini, R.R. Ajeng Pratiwi Indah Levana Masitajasmin Putri Lina Samhina Lina Samhina Lukman M Baga Lukman M Baga2 Lukman M. Baga Luksi Paryatno Luthfi Nur’azkiya M Ardian Fadly M.S, Muhammad Farhan Mahmud, Sania Manalu, Doni Sahat Tua Maryance Vivi Murnia Bana Mega Mustika Meuthia Rachmania Muhamad Arief Bangun Sanjaya Muhammad Firdaus Mutammam Mutammam N. Kusnadi Nafisah, Nurul Nasution, Siti Sarah Almuizzah Ni Wayan Surya Darmayanti Nunung Kusnadi Nurul Risti Mutiarasari Nurzakiah, Sitty Octovanny Mahmud, Sania S. Permata, Kurnia Intan Purwoto, Adreng Putri Larasati Widhiasih Putri Larasati Widhiasih Putri, Septiyana Nur Fitriyani putri, suryani eka Putri, Tursina Andita Rachmad Pambudy Rahmat Yanuar Ratna Winandi Ratna Winandi Ratna Winandi Ratna Winandi Ratna Winandi Redini Shaqilha Zakaria Redini Shaqilha Zakaria Ridwan Umar Hanafi Rita Nurmalina Rizki Rahmawati Cendrawasih Sandita, Tia Santi Sulistya Nugraheni Santi Sulistya Nugraheni Sarah Nur Nafisah Sarah Nur Nafisah Sari Rachmawati Sarini Sri Utari Shabrina Ghaissan Shafina Nabilah Silke Zorena Jono Silke Zorena Jono Sinta Marito SRI HERY SUSILOWATI Sri Hery Susilowati Suharno Suharno Suharno Suprehatin Suprehatin Suprehatin Susilowati, Sri Hery Syafri, Zelin Relavebrian Syuja' Hakim, Muhammad Alief Tane, Conny Belinda Tanti Novianti Theresia, Valentina Tiara Putri Sajuthi Tiffany Rahma Abdillah Ujang Sumarwan Ulpah Jakiyah Utami, Anisa Dwi Valentina Theresia Valentina Theresia Vela Rostwentivaivi Wahyu Budi Priatna Winda Adelita Saragih Wulandari, Kartika Yanti Nuraeni Muflikh Yanuar, Rahmat Yulia Yulia Yusalina Yusalina Zalwa Nahla Lubis Zubedi, Faradiba Faruk