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All Journal ASEAN Journal of Systems Engineering Majalah Forum Teknik UGM Jurnal Teknoin TEKNIK Dentika Dental Journal SPEKTRUM INDUSTRI Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Jurnal Teknosains OPSI Journal of Engineering and Management in Industrial System Sinergi Media Mesin: Majalah Teknik Mesin Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Sistem dan Manajemen Industri Tekinfo | Scientific Journal of Industrial and Information Engineering Journal of Energy, Mechanical, Material and Manufacturing Engineering Indonesian Journal of Chemistry Conference SENATIK STT Adisutjipto Yogyakarta Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Jurnal Riset Teknologi Industri Dinamika Kerajinan dan Batik : MAJALAH ILMIAH IGKOJEI: Jurnal Pengabdian Masyarakat Jurnal Litbang Kota Pekalongan Destinesia : Jurnal Hospitaliti dan Pariwisata Makara Journal of Technology JURNAL TEKNIK INDUSTRI Applied Science and Technology Research Journal RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi
Alva Edy Tontowi
Department Of Mechanical And Industrial Engineering, Universitas Gadjah Mada, Yogyakarta, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Transportation Veterinary

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Journal : Journal of Engineering and Management in Industrial System

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KANSEI ENGINEERING AND EYE TRACKING IN TEA PACKAGING DESIGN FOR ENHANCING CONSUMER APPEAL Cahyawati, Amanda Nur; Fathimahhayati, Lina Dianati; Tontowi, Alva Edy
JEMIS (Journal of Engineering & Management in Industrial System) Vol 12, No 1 (2024)
Publisher : Industrial Engineering Department, Faculty of Engineering, Universitas Brawijaya

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Abstract

This research aims to determine the design specifications for tea drink packaging that appeal to consumers using Kansei and eye-tracking techniques. Kansei Engineering focuses on developing products that align with consumers' feelings and emotional needs. Eye-tracking provides insights into how consumers see and interact with packaging, as evidenced by total fixation duration, allowing for the identification of design elements that attract the most attention and influence consumer perception. The application of eye-tracking and Kansei Engineering helps match customer perceptions of products with their functional and technical specifications, providing a holistic and effective approach to increasing sales and consumer satisfaction. Integrating these two methods makes the design process more consumer-focused, combining emotional and visual appeal, thereby increasing attractiveness and potential consumption. The urgency of this research lies in its potential to revitalize the tea industry in Indonesia by utilizing innovative packaging designs. Enhancing consumer appeal to tea products through the integration of Kansei Engineering and eye-tracking, which are visually and emotionally engaging, addresses the main obstacle to low tea consumption in Indonesia. Thus, it contributes to the growth of the tea market and promotes healthier beverage choices among Indonesian consumers. The research results show that an aesthetic packaging design requires a sports cap type lid, a convex bottle body, a plain motif, and a square cross-section. Ergonomic packaging design requires a flip cap type lid, a wave-shaped bottle body, a textured motif, and a round cross-section. Simple packaging design requires a straw cap type lid, a serrated bottle body, a plain motif, and a square cross-section. This research aims to revitalize Indonesia's tea industry through consumer-oriented packaging design, increasing emotional and visual appeal. Key implications include increased consumer appeal, potential for increased consumption, better marketing strategies, and packaging design innovation that resonates emotionally with consumers.
Co-Authors Almy, Raeshifa Diani Amanda Nur Cahyawati Ambar Pertiwiningrum Andy Nurul Yunita Perttalolo Andy Nurul Yunita Pettalolo Angger Bagus Prasetiyo Anggita Gigih Wahyu Iriawan, Anggita Gigih Wahyu Anna Maria Sri Asih Aoyama, Hideki Arie Kurniawan Arif Kusumawanto Arif Kusumawanto Avin Fadilla Helmi Bimantio, Mohammad Prasanto Budi Hartono Budi Hartono Budi Rochardjo, Heru Santosa Catur Sugiyanto Dawal, Siti Zawiah Md Dawi Karomati Baroroh Deendarlianto Dhananjaya Yama Hudha Kumarajati Dian Pribadi Perkasa Djoko Kuswanto Erizal Erizal Erni Suparti, Erni Ghazali, Ihwan Hari Agung Yuniarto Herianto Heru Santoso Budi Rochardjo, Heru Santoso Budi Hideki Aoyama Ihwan Ghazali Indarto Indarto Jamasri . Joko Sedyono, Joko Joni Setiawan Kusmono Lina Dianati Fathimahhayati, Lina Dianati Marlyana, Novi Marsetyawan Heparis Nur Ekanda Soesatyo Marsetyawan HNE Soesatyo Mochammad Noer Ilman Mochammad Taha Ma’ruf Muhammad Kusumawan Herliansyah Muhammad Ridlwan Musyarofah, Siti Afiani Nugraha Muharafandy Perttalolo, Andy Nurul Yunita Prabowo, Teguh Ari Putra, Gaustama Putra, Ikbal Rizki Raeshifa Diani Almy Rahardyan Magetsari Rashid, Salwa Hanim Abdul Rosid, Ibnu Abdul Rudy Firman Prakosa Salwa Hanim Abdul Rashid Sella Antesty Siti Sunarintyas Siti Zawiah Md Dawal Slamet Widyanto, Slamet Soedarmanto Indarjulianto Soetiarso, Lilik Susilo Adi Widyanto Syawaluddin Adha Pohan Taufik Hidayat Titis Wijayanto Tri Purwanti Widiastuti, Maria Goreti Widowati Siswomihardjo Widyanto, Slamet A. Widyastuti Widyastuti Windharto, Agus Wiratni Wiratni, Wiratni Wuri, Margaretha Arnita Yanti Pasmawati Yeni Yustisia