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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) EBSJ International Journal of Economics, Business and Accounting Research (IJEBAR) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Humanities Education and Social Sciences Jurnal Ilmu Manajemen Mulawarman (JIMM) Journal of Social Science International Journal of Multidisciplinary Approach Research and Science Journal of Community Service and Society Empowerment IIJSE Hut Publication Business and Management Nomico Asian Journal of Management, Entrepreneurship and Social Science
Doddy Adhimursandi
Universitas Mulawarman
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Journal : Journal of Community Service and Society Empowerment

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Socialization of Digital Marketing and Fintech Literacy for Micro & Small Businesses in Samarinda City Adhimursandi, Doddy; Azis, Musdalifah; Heksarini, Ariesta; Asnawati, Asnawati
Journal of Community Service and Society Empowerment Том 2 № 02 (2024): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v2i02.607

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital component of the community economy, and their success is crucial for economic growth. Despite the increasing digitalization of the world, many MSMEs continue to rely on traditional business methods, such as using printed money. This presents a challenge for MSMEs to keep pace with changing times and compete in the digital era. To overcome this obstacle, it is imperative to provide education and direct assistance to MSME partners on how to apply digital marketing and financial technology. This can be accomplished through socialization programs that educate partners about digital marketing and fintech, as well as provide them with the necessary steps to register in the Gojek application as a marketplace tool. The mentoring stage is also critical for ensuring that partners can apply the provided technology and utilize online platforms to facilitate sales. By providing partners with the necessary skills and knowledge, MSMEs can increase their sales efficiency and contribute to economic growth. In summary, the support and assistance provided to MSMEs in adopting digital marketing and financial technology are necessary to ensure their survival and success in the digital era. MSMEs can increase their sales efficiency and contribute to economic growth through the right education and mentoring.
Co-Authors Aan Fahrizal Abdul Rauf Afan, Ahmad Agung Wicaksono Ahmad, Afan Anaya Astylia Anis Rachma Utary Anis Rachma Utary Anis Rachma Utary Ardhi Prasetyo Ardi Paminto Arief Edy Wianto Ariesta Heksarini Asnawati Asnawati Dela Farah Diba Devi Astuti Dewi Septiani Dini Annisa Humaira Djoko Setyadi Dody Paringga Dwi Yunianto Fany Guswati Febryany Felisitas Defung Freddy Tumbuan Pasaribu Gusti Noorlitaria Achmad Hadi Wardoyo Hasnidar Hasnidar Heksarini, Ariesta Hendra Hendra Herliana Rosalin Herliana Rosalin Herning Indriastuti Husniati, Nur Indah Purnamasari INDAH PURNAMASARI Indah Purnamasari Justina Ade Judiani Justina Ade Judiarni Juwita Puspita Sari Komariah Komariah M. Alda Saputra Maryam Nadir Maryam Nadir Michael Hadjaat Muhammad Herru Hendrawan Musdalifah Azis Nikita Sari Nur Husniati Paschal Muhammad Reza Pramesti Wijaya, Alma Argriphi Ardhia Prof. Dr. Sukisno S. Riadi Putri, Diny Ayu Ermalia Rahmat Efendi Rahmawati, Rahmawati Renhart Purba Rio Andika pratama Rio Haribowo Ririn Novianti Risna Fariha Damayanti Rizky Yudaruddin Sampeliling, Alexander Santri Fitriani SAYID MOHAMMAD HANAFIAH Septiyadi Wardani Siti Maria Sri Mintarti Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Taufiqur Rahman Tengku Fahri Farisan Widi Hariyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran Yunianto, Dwi Zainal Abidin Zainal Abidin Zainal Ilmi Zainal Ilmi