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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Bisnis Dan Kajian Strategi Manajemen International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Economics and Digital Business Review International Journal of Community Service Jurnal Bisnis Mahasiswa INVENTION: Journal Research and Education Studies EKONOMIKA45 Comsep : Jurnal Pengabdian Kepada Masyarakat BISMA Cendekia Jurnal Manajemen Bisnis Kewirausahaan Journal of Economics and Management Scienties Jurnal Ekonomi, Manajemen, Akuntansi
Muhammad Raja Siregar
Universitas Labuhanbatu
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Manajemen Bisnis Kewirausahaan

 1 
Pengaruh Impulse Buying, Lokasi dan Promosi Terhadap Minat Beli Ulang Konsumen Air Minum Masak di Depot Delima Water Desa Hatiran Mariana Sipahutar; Junita Lubis; Muhammad Raja Siregar
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2053

Abstract

This study aims to determine the effect of impulse buying, location and promotion on the repurchase interest of consumers of boiled drinking water at the Delima Water depot. This type of research is associative research. Data collection in this study was carried out through a survey approach with a quantitative descriptive research type by distributing questionnaires to 100 respondents, while the population used in this study were customers of the Delima Water Cooked Water depot. Data collection techniques were carried out by interviews, questionnaires and documentation studies. The data analysis tool used in this study used SPSS. The data analysis technique in this study was descriptive analysis. The results of this study indicate that impulse buying, location and promotion have an effect on the repurchase interest of consumers of boiled drinking water at the Delima Water depot. can be seen in the Adjusted R Square column which is 0.783. This value means that the consumer's repurchase interest is explained by impulse buying, location and promotion by 78.3%. While the remaining 21.7% is influenced by other variables not examined in this study.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Amron Zarkasih Anjali, Putri Annisa, Fadlia Arjuna, Syukron Elvina Elvina Elvina Fransiska, Hesti Gulo, Nur’aiun Hanna Meilani Damanik Harahap, Salsabila Rahadatul Aisyi Harlen Silalahi Hendrik Elisa Sutejo Samosir Junita Lubis Kartikaningsih, Reni Limbong, Christine Herawati Manalu, Simon Patar Rizki Mariana Sipahutar Melia, Yona Metyria Imelda Hutabarat Nasution, Ahmad Yunus Nasution, Fadli Nasution, M. Afif Herliandi Nela Rosa Nela Rosa Pardede, Olyvia Ivani Marito Pitriyani Rafika, Mulya Rahmat Hidayat, Muhammad Rambe, Bhakti Helvi Rika Syahmewah Munthe Rusdi Rusdi Simanjorang, Elida Florentina Sinaga Siregar, Nurintan Asyiah Siti Lam'ah Nasution Syahputra, Yuda Syukron Yuniman Zebua Yuniman Zebua