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All Journal Jurnal Noken: Ilmu-Ilmu Sosial Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Prapanca : Jurnal Abdimas Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik International Journal of Management, Economic and Accounting
Muhammad Imam
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Arts Humanities Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Prapanca : Jurnal Abdimas

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Gadget Sebagai Pemasaran Digital Dan Branding Kelompok Tani Sumber Makmur Surabaya afrizal andika; Akhyar Abdan Fillah; Ilham Prahardani; Bayu Dwi Hartomo; Muhammad Imam; Moch. Subechi Nurcahyo; Edelweis Putri Prima
Prapanca : Jurnal Abdimas Vol. 2 No. 2 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.831 KB) | DOI: 10.37826/prapanca.v2i2.358

Abstract

Sumber Makmur Farmers Group located in Warugunung Flats Block Manyar B RT.4 / RW.3 Surabaya is a farmer group engaged in hydroponic-based horticultural crops, mostly dominated by housewives aged between 40-50 years. They use hydroponics as a side business to fulfill their needs. This Farmer Group still uses conventional marketing methods such as selling directly in the market or to certain agents, so that its marketing reach is relatively narrow and does not develop and is less ogled by the company. Based on the results of the survey, it was decided that group 11 would help Sumber Makmur Farmers Group to solve their capital problems with the right branding strategy to find potential investors.
Co-Authors afrizal andika Akhyar Abdan Fillah Ali Akbar Hisbullah Ali Muhyidin Amin Setyo Leksono Anggun Andriyani Bagyo Yanuwiadi Bayu Dwi Hartomo Defna Friska Edelweis Putri Prima Elan Herlina Fadhil Rachmanda Geryco Sahat Martua S Gilang Alief Prawiska Helda Ilham Prahardani Mesra B Moch. Subechi Nurcahyo Nia Kurniawan Nurbaiti Selvi Gustia Sari Tri Lestari Trisla Warningsih Zulfaidah Penata Gama