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Journal : Jurnal Manajemen Bisnis Kewirausahaan

The Role of Organizational Culture in Enhancing Employee Engagement in the Era of Disruption Musafak Khoiri; Umar Burhan; Suharto Suharto
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2768

Abstract

In the era of disruption, employee engagement has emerged as a strategic imperative for organizational resilience and productivity. This study explores the role of organizational culture in sustaining employee engagement amid technological transformation, remote work, and economic uncertainty. Using a qualitative exploratory method, data were collected through in depth interviews with managers and employees from a private organization in Gresik, Indonesia. The findings reveal that core cultural values agility, inclusiveness, and empowerment play a crucial role in enhancing employees’ emotional commitment and motivation during times of change. These values foster psychological safety, proactive behavior, and organizational belonging. The study further demonstrates that organizational culture serves as both a mediator and moderator in the relationship between external disruptions and employee engagement. Theoretically, this research contributes to engagement literature by contextualizing it within culture driven frameworks, while practically, it offers HR professionals and leaders a roadmap for shaping adaptive cultures that preserve engagement during uncertainty. The study also discusses the limitations of its qualitative approach and recommends future research to validate the findings across various industries.
Transformation of MSME Business Strategy in Facing Economic Uncertainty and Technological Change Silvia Setia Ningrum; Umar Burhan; Mochamad Syafii
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2775

Abstract

This study explores how Micro, Small, and Medium Enterprises (MSMEs) in Indonesia transform their business strategies in response to economic uncertainty and technological change. Utilizing a qualitative exploratory approach, data were collected through in depth interviews with MSME owners and managers across various sectors. Thematic analysis revealed three main patterns of strategic transformation: resource reallocation, innovation in products or services, and digital operational restructuring. Findings highlight that digital capability plays a moderating role, enabling MSMEs with higher digital literacy to respond proactively and maintain business continuity, while those with limited digital competence face greater difficulty adapting. The study contributes to strategic management literature by integrating external pressures and internal digital capacity into a unified framework. Practically, it underscores the importance of digital empowerment policies to support MSME resilience in volatile environments.