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Syamsu Rijal
Jurusan Ilmu Ekonomi, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Ad'ministrare

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The Effect of Service Quality, Price, and Promotion on Customer Satisfaction Of Futry Bakery & Cake Branch in Gowa Syamsu Rijal; Sahade Sahade; Ika Nurhalisah
Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Volume 9, Issue 1, January-June 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.429 KB) | DOI: 10.26858/ja.v9i1.34011

Abstract

This research is a quantitative research that aims to 1) Knowing the partial effect of service quality on customer satisfaction Futry bakery & cake branch in Gowa, 2) Knowing the partial effect of price on customer satisfaction Futry bakery & cake branch in Gowa, 3) Knowing the partial effect of promotion on customer satisfaction Futry bakery & cake Gowa branch, and 4) Knowing the simultaneous effect of service quality, price, and promotion on customer satisfaction Futry bakery & cake branch in Gowa. questionnaires. The data analysis technique used instrument testing (validity test and reliability test), classical assumption test (normality test, heteroscedasticity test, and multicollinearity test), and hypothesis testing (partial test (t test), determinant test (R2), and simultaneous test ( test f). The results of hypothesis testing show 1) there is a positive and significant effect of service quality on customer satisfaction with the regression coefficient having a positive value of 0.151 and a significance value of 0.000 < 0.05, 2) there is a positive and significant effect of price on customer satisfaction with the regression coefficient having a positive value. of 0.285 and a significance value of 0.032 < 0.05, 3) there is a positive and significant effect of promotion on customer satisfaction with the regression coefficient having a positive value of 0.318 and a significance value of 0.000 < 0.05, and 4) there is a simultaneous influence on service quality, price , and promotion of customer satisfaction with a calculated F value of 41,695 and a significance value of 0.000 < 0.05.
Co-Authors Abdullah, Muhammad Ikbal Abu Muna Almaududi Ausat Achmad Abdul Azis Agung Zulfikri Akhmad Baidun Andi Chairil Furqan Andy Rachman Anita Lestari Ari Purwanti Ariawan Ariawan ARIEF BUDI PRATOMO Arisanjaya Doloan arjang Arni Arni Asri Ady Bakri Ausat, Abu Muna Almaududi Azhariah Rachman Bambang Sucipto Baso Iwang Citra Arta, Deddy Novie Dadang Muhammad Hasyim Dana Budiman Demsky, Caitlin Dewa Oka Suparwata Dhety Chusumastuti Dian Safitri Pantja Koesoemasari Dianta Mustofa K. Dinar, Muhammad Eddy Silamat Eddy Silamat Edy Susanto Eka Selvi Handayani Elisabeth Nainggolan Endang Fatmawati Etty Sri Hertini Eva Desembrianita Eva Yuniarti Utami Evi Meidasari M Fajar Saranani Frans Sudirjo Frans Sudirjo Frans Sudirjo Gamal Abdel Nasser Geofakta Razali Gusti Rusmayadi Hadi Nasbey Hadi, Anto J. Harsano Jayadi Harun Samsuddin Hendri Hermawan Adinugraha Heny Herawati Herry Ramadhani Hizbul Khootimah Azzaakiyyah I Nyoman Tri Sutaguna I Wayan Sugianta Nirawana Ika Nurhalisah Ilham Akbar Inanna Indah Oktari Wijayati Iwan Harsono Jiao, Deng Jie, Lie Karyono Karyono Khamaludin, Khamaludin Legito . Liestyowati Liestyowati Loso Judijanto Marhawati Mawardi Mawardi Mega Krisdayani Moehamad Satiadharma Muh Ihsan Said Ahmad Muh. Ihsan Said Ahmad Muh. Ihsan Said Ahmad Muhammad Ade Kurnia Harahap Muhammad Dinar Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ishlah Idrus Muhammad Islah Idrus Muhammad Nur Afiat Muhammad Nur Afiat Muhammad Nur Afiat Muhammad Nur Afiat Muhammad Rakib Muhammad Taufik Mumu Muzayyin Maq Mustari Mustari Mustari Mustari Mustari Mustari Nirwana Norvadewi Nur Ana Nurul Afifah Rahmat Al Hidayat Rahmatullah Ramdan Yusuf Ratih Pratiwi Restu Auliani Reza Fahlevi Lubis Ridha Wahyuni Rina Kurniawati Rini Hadiyati Rizqy Aiddha Yuniawati Sa'diyah Sa'diyah Sahade Samsidar Samsidar Sangkala, Masnawaty Selvia Junita Praja Sri Dewi Yusuf Sudarmanto, Eko Sufrina Keumala Ayu Suherlan Suherlan Suherlan Suherlan Suherlan, Suherlan Sultan Machmud Hasan Masikki Supriyanto Syamsul Anwar Tanti Widia Nurdiani Teddy Tjahyanto Tulus Martua Sihombing Tuti Supatminingsih Uli Wildan Nuryanto Umi Salawati Wenny Desty Febrian Winarto Ramlan Yasir Riady Yeti Yeti Yuanyuan Wang, Yuanyuan Yuditia Prameswari Zainal Arifin Zhang Wei Zou, Guijiao Zunan Setiawan