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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal SOLMA Digital Zone: Jurnal Teknologi Informasi dan Komunikasi BALANCE: Economic, Business, Management and Accounting Journal Jurnal Manajemen Universitas Bung Hatta Community Empowerment BEMAS: Jurnal Bermasyarakat Jurnal Pengabdian Dharma Wacana Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Digital Business Penamas: Journal of Community Service Empowerment Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH) ABDIMAS KOSALA : Jurnal Pengabdian Kepada Masyarakat GEMASSIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen dan Bisnis (J-Mabis)
Aulia Uswatun Khasanah
Universitas 'Aisyiyah Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Nusantara

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Pelatihan Pemasaran Digital Sebagai Bekal Wirausaha Muda  Siswa SMK Muhammadiyah 6 Karanganyar Hadi Utomo, Fahman; Karin Rizkiawan, Ilham; Uswatun Khasanah, Aulia; Syifa Salsabila, Najla
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5146

Abstract

This community service activity aims to equip students of SMK Muhammadiyah 6 Karanganyar with basic skills in digital marketing as part of their preparation to become young entrepreneurs in the digital era. This training is motivated by the need for digital literacy and technology-based marketing skills which are the key to success in running an independent business today. Social media, one of the rapidly growing and highly potential information technologies, offers many benefits for users, including increased productivity and marketing capabilities. The training is provided in the form of interactive workshops, direct practice of creating promotional content, and simulations of using social media (Instagram, WhatsApp Business, TikTok) and marketplace platforms (Shopee, Tokopedia) for product marketing. The solution of the community service activity in organizing Digital Marketing Training as a Provision for Young Entrepreneurs Students of SMK Muhammadiyah 6 Karanganyar so that they can increase product sales by participating in digital marketing training. Our hope from this training is to be able to keep up with developments in the digitalization era, so that they can market products more practically and efficiently. Providing mentoring in the implementation of digital marketing strategies.The output of this community service program is that students at Muhammadiyah 6 Karanganyar Vocational School are equipped to enter the business world directly. Students' awareness of the importance of digital marketing in increasing sales and scientific publications in ISSN journals is also increased.
Co-Authors Aan Sofyan Aditya, Adik Aisyah Mutia Dawis Akrom, Akrom Amalia, Farah Ambarwati Anak Agung Istri Sri Wiadnyani Ardhani, Rahmad Aulia Insani, Kharisma Civi Erikawati Danuri, Azis Dzulfiqar Bariq, Faiq Fadhil Erika Dewi Noorratri Etika Muslimah Fahman Hadi Utomo Fanani, Galih Pramuja Inngam Febrianur Ibnu Fitroh Sukono Putra Fida’ Husain Frendy Wibowo Ilham Karin Rizkiawan Irfan Maulana, Irfan Liana Mangifera Maryatun Muqorobbin Nur Amalina Nuralamsyah, Dicky Ramahdan, Nofia Fajar Renosih, Nalurita Enggar Rina Sri Widayati Rini Kuswati Rony Adi Kurniawan Sari Dewi, Multi Setiawan, Adi Andika Sigit Setiyanto Suratman Suratman Syifa Salsabila, Najla Tantra, Handoko Teguh Wiyono Teguh Wiyono W Wahyuni WAHYUNI wahyuni wahyuni Wibowo, Frendy Wisnu Utomo, Chandra Yuniarti, Uli