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All Journal Journal of Business and Management The Indonesian Journal of Business Administration Journal The Winners JAM : Jurnal Aplikasi Manajemen The Asian Journal of Technology Management (AJTM) Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JOURNAL OF APPLIED BUSINESS ADMINISTRATION Almana : Jurnal Manajemen dan Bisnis Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics Development Research (IJEDR) Economics and Digital Business Review Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Impresi Indonesia Marcapada: Jurnal Kebijakan Pertanahan Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Journal Integration of Social Studies and Business Development Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) IIJSE
Harimukti Wandebori
School of Business and Management, Institut Teknologi Bandung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences

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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

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Strategic positioning of navigation and communication technologies in Indonesia’s defence UAV ecosystem Sinulingga, Wenly Andalenta; Wandebori, Harimukti; Prawiraatmadja, Widhyawan
Journal of Applied Business Administration Vol 10 No 1 (2026): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.11498

Abstract

This study examines the strategic positioning of navigation and communication subsystems within Indonesia’s defence Unmanned Aerial Vehicle (UAV) ecosystem. Guided by the Industrial-Organization (I/O) model, the research integrates market analysis, external environment assessment, and internal capability alignment to develop positioning approaches for GPS-denied inertial navigation and small-form-factor satellite communication (SATCOM) technologies. A qualitative methodology was employed, combining semi-structured interviews with defense stakeholders and secondary sources from policy, industrial, and technical domains. The findings show that effective positioning depends on early engagement with the Ministry of Defense, the armed forces as end-users, and DEFEND ID state-owned enterprises, while also meeting localization and offset requirements. Drawing on Porter’s concept of needs-based positioning and applying the Strategy Diamond model, the study identifies arenas, vehicles, differentiators, staging, and economic logic as interdependent elements shaping market entry. The proposed three-phase roadmap, focused on stakeholder engagement, system integration, and local sustainment, supports Indonesia’s defense modernization priorities while enabling multinational firms to secure a sustainable market presence.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Mutalib Abdul Rahman Saleh Adhytia Pradiktha Darmawan Adnan Faris Sadewo Adrian Adrian Adriatama, Irshad Aliyya, Zalfa Andenko Utama, Andenko Andika Putra Panengah Arthur Simanjuntak Athaya, Neysa Shifra Audya Anindhita, Audya Aziz Laisa, Abdul Azkiya, Salma Chindia Ferdinansari, Chindia Chyntia Ika Ratnapuri, Chyntia Ika Darusulistyo, Sidik David CUH Sihotang Dermawan Wibisono Diah Armita, Sendika Dina Fadia Ditaprawira, I Gst. Ngr. Agung Bayu Dolitua, Arjuna Dyasanti Vidya Saputri Erik Joost de Bruijn Fadhil Fahmi Faizal Nasution, Akhmad Fikri Rasyidin, Muhammad Firdaus Ghalba Fitri Fitriyani Florentia Anindita Apsari Isthika Harm-Jan Steenhuis Hendra Winata, Hendra Hernandi, Mohammad Arfi Imaduddin, Dani Akhmad Iman Haryanto Irfan Fauzan Rasyad Iskandar, Bachtiar Ivan Gurhananda Izzah, Zulfa Nurul Jihan Syifania Anwar, Jihan Syifania Jumar Jumar Kenny Kenny Khalandara, Khalandara Lubis, Kevin Fachrul Razi M. Rizqi Fabianto, M. Rizqi Martha Yoanita Matahari Kesadaran, Matahari Melvina Pascaline Mohammad Hamsal Muhamamd Falah Haidi, Muhamamd Falah Muhammad Fakhrizal Muhammad Qareza Qualdi Muhammad Sherdian Wilandria Syofrinaldy Wilandria Syofrinaldy Noer Mulya, Tiwi Permata Mustika Sufiati Purwanegara Namira, Shastya Rizka Nathanael, Gabriel Adiv Novika Candra Astuti Nurlia Roza, Innayah Nurul Huda Nurwijayanti Patrick Marco Andries, Patrick Marco Pidada, Agung Ananda Putera Pratama, Ridho Prawiraatmadja, Widhyawan Qinanti, Rizqyani Rachmat Suhadi Raedi Zulfahmi Hanifi Ratih Ayudyaputri Reza Relen Indriyanto Riandiza, Bima Ricky Febrian, Muhammad Riski Pratama, Riski Rizal Abdullah, Rizal Ronaldo Bagus Putra Rumintjap, Astrid Felicia Rusbagja, Muhammad Zidane Ryan Gulfa Wijaya Sanctita, Mutia Puri Santi Novani Shauma, Rena Fazza Simon, Zefanya Ferdinand Sinulingga, Wenly Andalenta Sutansyah Marahakim Syukri, Khariful Tama, Widya Teddy Mulyadi Hidayat Tedo Esmu Ziraga, Tedo Esmu Timothy Winata, Hansen Trihandoyo Indroyono Soesilo, Trihandoyo Indroyono Vanya Winona Wahyudi Wahyudi Yonathan Adiputra Susanto Zulkifli Zulkifli