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All Journal ITEj (Information Technology Engineering Journals) Jurnal Ilmiah KOMPUTASI Jurnal Mirai Management JOIV : International Journal on Informatics Visualization JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Jurnal Sisfokom (Sistem Informasi dan Komputer) JURTEKSI Jurnal Sistem Cerdas JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi eProceedings of Engineering The Indonesian Journal of Computer Science
Oktariani Nurul Pratiwi
Telkom University
Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mathematics Mechanical Engineering

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Journal : Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi

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Analisis Strategi Bisnis Menggunakan SWOT dan KPI Trend Penjualan Pada Apotek Metro Galih Rashif Husaini; Muharman Lubis; Oktariani Nurul Pratiwi
Jutisi : Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Vol 13, No 1: April 2024
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/jutisi.v13i1.1765

Abstract

In recent years, the national pharmaceutical industry has been a good opportunity for the pharmacy business in Indonesia. It is necessary to understand the internal business and external factors to gain a competitive advantage.  This research was conducted at Apotek Metro using a descriptive quantitative approach and conducting observations, interviews, and literature studies regarding the SWOT (Strength, Weakness, Opportunity, and Threat) analysis method and KPI (Key Performance Indicator) sales trends. The SWOT analysis results concluded that the strategy used for the development business focuses on an aggressive strategy in quadrant I. These results are reinforced by KPI analysis of sales trends using the Least Square method, which states that sales at Metro in the next four years are predicted to increase by 2.71%. Thus, to increase sales growth, a comprehensive strategy is needed such as increasing cooperation with doctors and health insurance, and increasing promotional through social media or flyers.Keywords: Business strategy; SWOT; Key Performance Indicator; Least Square AbstrakSaat ini perkembangan industri farmasi nasional menjadi peluang besar bagi bisnis apotek di Indonesia. Untuk mendapatkan keunggulan kompetitif dalam bisnis apotek diperlukan analisis bisnis baik dari faktor internal dan eksternal perusahaan. Penelitian dilakukan di apotek Metro dengan menggunakan pendekatan kuantitatif deskriptif dan melakukan observasi, wawancara, dan studi literatur metode analisis SWOT (Strength, Weakness, Opportunity, dan Threat) dan KPI (Key Performance Indicator) trend penjualan. Dari analisis SWOT disimpulkan bahwa strategi yang digunakan untuk pengembangan bisnis apotek Metro berfokus pada strategis agresif sesuai kuadran I. Hasil ini diperkuat analisis KPI trend penjualan menggunakan metode Least Square, yang menyatakan bahwa penjualan di apotek Metro empat tahun ke depan diprediksi dengan kenaikan 2,71%. Dengan demikian untuk menaikkan pertumbuhan penjualan diperlukan strategi komprehensif yaitu meningkatkan pelayanan terbaik, meningkatkan kerja sama dengan dokter dan asuransi kesehatan, dan meningkatkan strategi promosi melalui media sosial atau flyer.
Co-Authors Adnyana, I Gusti Ngurah Bagus Putra Agustiana, Nathifa Amarila Zahratun Nisa Anindya Prameswari Putri Djakaria Anshari, Faishal Mufied Al Asriana Asriana, Asriana Bagaskara, Kumara Ris Panji Cahyani, Pradita Chika Enggar Puspita Deden Witarsyah Deden Witarsyah Eflin Trinova Limbong Fa'rifah, Riska Yanu Fadhilah Fazrin Fakhrurroja, Hanif Faqih Hamami Firzania, Heidea Yulia Galih Rashif Husaini Gosal, Yose Thimothy Hadwirianto, Muhammad Raihan Hanid, Wihda Sifwi Hilman Dwi Anggana Hyoen-yeong Yoon Ida Bagus Ketut Widiartha Iqbal Yulizar Mukti Irfan Darmawan Ivania Nonita Chrisdiyanti Jody Mardika Jun-seok Hwang Kamil, Andhika Ihsan Kasparov, Michael Christensen Bonar Kurniawan, Muhammad Rayhan Luthfi Ahmad Muhaimin Muharman Lubis Mustada, Fitrina Annisa Novanza, Alvin Renaldy Nur Ichsan Utama Nuraliza, Hilda Orvalamarva Rachmadita Andreswari Rama Ariandi Riska Yanua Fa'rifah Rudi Guna Pramudia Rukmana, Putri Utami Saleh Hasan Badjrie Shinta Pramuwidya Sutoyo, Edi Talisman, Bryan Ronald Yulio Ferdinand Yuni Kardila