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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Intizar An Nisa'a Usroh: Jurnal Hukum Keluarga Islam Syntax Literate: Jurnal Ilmiah Indonesia NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Al Maal: Journal of Islamic Economics and Banking Jurnal Studi Sosial dan Politik Jurnal Darma Agung Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah
Heri Junaidi
Universitas Islam Negeri Raden Fatah Palembang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Al Maal: Journal of Islamic Economics and Banking

 1 
Pengaruh Shariah Compliance dan Spiritual Marketing terhadap Loyalitas Nasabah dengan Kepuasan sebagai Variabel Intervening di Bank Syariah Indonesia Kantor Cabang Palembang Sudirman Alfira Nurjannah; Heri Junaidi; Chandra Zaki Maulana
Al Maal: Journal of Islamic Economics and Banking Vol 4, No 2 (2023)
Publisher : Prodi Perbankan Syariah FAI UMT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/almaal.v4i2.7616

Abstract

Islamic banks in Indonesia are getting more advanced as indicated by the emergence of Bank Syariah Indonesia which is the result of the merger of three state-owned banks. BSI's success in maintaining customer loyalty is an achievement. The two variables that are suspected of influencing BSI customer loyalty are Shariah Compliance and Spiritual Marketing and are mediated by satisfaction. The research was conducted at BSI KC Palembang Sudirman, because the bank is the largest BSI branch in the city of Palembang. This study aims to determine the direct and indirect effects of the variables used. This research is a quantitative research with 100 customers as respondents and processed using SmartPLS 3. All variables pass the outer model test, then the result of the inner model is that Shariah Compliance does not directly affect customer loyalty and has a negative value. Spiritual Marketing does not affect customer loyalty directly. However, satisfaction can mediate the relationship between the two variables. Shariah Compliance affects customer loyalty mediated by customer satisfaction and Spiritual Marketing affects customer loyalty mediated by customer satisfaction
Co-Authors Alfira Nurjannah Antoni Antoni Chandra Zaki Maulana Eka Rustiana Fieska Chairunissa Heru Ginanjar MAFTUKHATUSOLIKHAH MAFTUKHATUSOLIKHAH Marutha Kristian Muhammad Robby Kaharudin Pratama, Chici Rima Putri Titin Hartini Zainal Berlian