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All Journal International Journal of Electrical and Computer Engineering Journal JCONES ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika JURNAL NASIONAL TEKNIK ELEKTRO E-Dimas: Jurnal Pengabdian kepada Masyarakat JOIV : International Journal on Informatics Visualization InComTech: Jurnal Telekomunikasi dan Komputer Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Indonesian Journal of Electrical Engineering and Computer Science Madani : Indonesian Journal of Civil Society JMK Jurnal Manajemen dan Kewirausahaan Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Indonesia Aptekmas : Jurnal Pengabdian Kepada Masyarakat eProceedings of Engineering Jurnal Abdimas
Helmy Widyantara
Institut Teknologi Telkom Surabaya
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Journal : Aptekmas : Jurnal Pengabdian Kepada Masyarakat

 1 
STRATEGI PENINGKATAN PEMASARAN DAN PENJUALAN PRODUK OLAHAN BUAH MANGROVE MELALUI PEMBUATAN WEBSITE Ubaidillah Umar; Aulia Rahma Annisa; Helmy Widyantara
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 3 (2023): APTEKMAS Volume 6 Nomor 3 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i3.7281

Abstract

Besides being useful for protecting the coast from abrasion, mangrove plants have many other benefits, one of which is the fruit of the mangrove plant. The fruit of this mangrove plant was successfully processed by one of the UKM residents of Medokan Ayu Surabaya, namely "UKM Somano," which utilizes the fruit of the mangrove plant into several processed food and beverage products that have many benefits and are in great demand by the wider community. UKM Somano is indeed considered to have succeeded in making an innovation in processed food and beverage products derived from punch fruit, but in reality, UKM Somano has problems marketing their processed products. So far, Somano's products are only well known through Instagram and the marketplace, but not many people know about Somano's SME products. Therefore, this research proposal proposes the creation of a website and assistance to UKM Somano in terms of digital literacy that contains business profiles of UKM Somano and displays various products processed from mangrove fruit. With the creation of a website and digital literacy assistance for Somano SMEs, it is hoped that more and more members of the general public will know that mangrove fruit can be processed into various superior product innovations and can help increase the amount of production by Somano SMEs.
Co-Authors Achmad Yanu Aliffianto Adiputra, Dimas Aditya Prima Suparno, Aditya Prima Afandi, Mas Aly Andrew Brian Osmond Aulia Rahma Annisa Basuki Rahmat Bayu Dadang Pribadi Bernadus Anggo Seno AjiAji Chokoh Setyo Utomo Djoko Purwanto Dominggo Bayu Baskara Dwi Edi Setyawan DWI SURYANTO Dwi Wahyu Saputra FADHLAN, FATHURROZAQ Farah Zakiyah Rahmanti Galih Kusuma Wardana Harianto Harianto Hariyanto Hariyanto Hariyanto, Muhammad Dwi Hendra Kusuma Hendy Briantoro Ignatia Indreswari Ira Puspasari Irwan Afandi, Mohamad Isa Hafidz Khodijah Amiroh Madha Christian Wibowo Madha Christrian W. Minto Waluyo Moh. Yani Montolalu, Billy Muhammad Adib Kamali Muhammad Iqbal Maulana Muhammad Rafi Irzam Muhammad Rivai Muhammad Rivai Oktavia Ayu Permata Pambudi, Sandhi Yuda Pauladie Susanto Purba Daru Kusuma Purnama Anaking Purnama Anaking Rachmawati Oktaria Mardiyanto, Rachmawati Oktaria Ratih Kesuma Dewi Reza Alauddin Albanna Ristanti Akseptori Rochmanto, Raditya Artha Seno Adi Putra Shochibah Yatimatul Asmak, Shochibah Yatimatul Therzian Richard Perkasa Tjahyadi, Nathanael Toto Alfian Wahyuono, Toto Alfian Tri Arief Sardjono Tuhu Agung Rachmanto Ubaidilah Umar Ubaidillah Umar, Ubaidillah Wahyu Andy Prastyabudi Yanuhar Prabowo Yupit Sudianto