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All Journal Diponegoro Journal of Economics JIKA: Jurnal Ilmu Keuangan dan Perbankan Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Journal Of Management Science (JMAS) The International Journal of Business Review (The Jobs Review) Oeconomicus Journal of Economics Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Abdimas Ekonomi dan Bisnis Improvement: Jurnal Manajemen dan Bisnis Salam (Islamic Economics Journal) JAPI: Jurnal Akses Pengabdian Indonesia Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Jurnal Riptek Paradoks : Jurnal Ilmu Ekonomi Indo-Fintech Intellectuals: Journal of Economics and Business Economie : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Efficient: Indonesian Journal of Development Economics Journal of Ekonomics, Finance, and Management Studies Optimum: Jurnal Ekonomi dan Pembangunan
Retno Febriyastuti Widyawati
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Journal : The International Journal of Business Review (The Jobs Review)

 1 
Competitive Strategies for Womenpreneurs in Tasikmalaya City During The Covid-19 Pandemic Nurfitriya, Mira; Koeswandi, Tika Annisa; Rachmani, Nizza Nadya; Widyawati, Retno Febriyastuti
The International Journal of Business Review (The Jobs Review) Vol 4, No 2 (2021): The International Journal of Business Review. December 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i2.40523

Abstract

This research is motivated by the current dual role of women, both as housewives and career women who seek income and are tested for their resilience and competitiveness in the face of the current global COVID-19 pandemic. Based on the pre-research data we obtained, women make a significant contribution to the economy of the City of Tasikmalaya, where more than 50% of MSME actors in the City of Tasikmalaya are female. This research itself aims to provide a general description of the opportunities faced by womenpreneurs in the City of Tasikmalaya, as well as to study further about what challenges are faced by womenpreneurs in the City of Tasikmalaya. The object of the research is womenpreneurs SMEs located in the city of Tasikmalaya. This study uses a qualitative approach with a descriptive method, where the analytical tool used for the data obtained is the SWOT analysis. The technique of collecting data is by using observation techniques, in-depth interviews, and literature studies. The results of this study are based on the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, the position of Womenpreneur in Tasikmalaya City [IFE 3.101, EFE 3.037] is in Quadrant I.
Co-Authors Amin Pujiati Anawati, Triski Andi Lopa Ginting Andre Yesevin Hutabarat Andryan Setyadharma Arif Pujiyono Bimoaji, Bimoaji Dewa L, Baru Diana Talakua, Jeane Fransina Dwimastadji W, Muhammad Dyah Maya Nihayah Ermatry Hariani Fafurida Fafurida Fenny Fenny Firmansyah, Mochammad Fikri Ginting, Andi Lopa Hafa, Fauzi Hariani, Ermatry Hariani, Ermatry try Himmatus Suroyya Jeane Fransina Diana Talakua Karsinah - Koeswandi, Tika Annisa Lilik Sulistyowati Maulida Dewi Pangestika Muhammad, Reyza Tamara Nainggolan, Elisabeth Nia Rahmawati Nurfitriya, Mira Oktasa, Andina Pangestika, Maulida Dewi Phany Ineke Putri, Phany Ineke Putri, Ferdhea Amalia Rachmani, Nizza Nadya Ramadhani, Novira Eka Reikha Habibah Yusfi Reni Eka Septiani Restianjani, Aiswara Arasy Ririen Kartika Saiyida Oktaviani Santoso, Ismanto Hadi Sari, Riska Cempaka Setiyani, Mei Handriati Sucihatiningsih Dian Wisika Prajanti Talakua, Jeane Ullayatalatof, Zidan Yustie, Renta